VP of SEO - Strategy

Reflect Digital; Maidstone; Hybrid; GBP 100,000 - 125,000; Full time

Job summary

A leading digital marketing agency is seeking a VP of SEO - Strategy to lead their innovative approach to search. The ideal candidate will develop comprehensive SEO strategies that span various platforms, oversee client accounts, and mentor a team of SEO specialists. They will also engage in commercial growth initiatives and represent the agency at industry events. This role demands a passion for data-driven insights and the ability to adapt strategies in a fast-paced environment.</p>

Benefits

Flexible working

28 days annual leave

Private Healthcare

Lunch & Learn sessions

Career Progression

Wellbeing Sessions

Qualifications

• Experience in developing comprehensive SEO strategies across diverse platforms.
• Proven track record of leading teams and mentoring managers.
• Strong understanding of cross-selling opportunities within agency services.

Responsibilities

• Lead the strategic direction for SEO across all client accounts.
• Collaborate with various teams to enhance SEO strategies.
• Drive commercial growth through new business activities.

Skills

Strategic SEO Development

Team Leadership

Client Relationship Management

Cross-sell Opportunities

Behavioural Science Insights

Job description

VP of SEO - Strategy at Reflect Digital!

Hybrid: At least 2 days a week in our office in Maidstone, Kent

To apply, follow this link : https : / / www.reflectdigital.co.uk / careers / vp-of-seo

Are you ready to redefine search? Reflect Digital, the award‑winning agency blending behavioural science, AI‑powered insights, and creative strategy, is searching for a VP of SEO - Strategy to lead our future. This pivotal role goes beyond traditional SEO, tasking you with expanding our clients’ presence across the entire discovery ecosystem—from search engines to LLMs and emerging answer platforms.

Join us and shape the next generation of digital performance.

About Us

Reflect Digital is an award‑winning, behavioural science‑led digital marketing agency. Since 2011, we have been connecting our clients with their audience by understanding customer motivations to deliver exponential growth. Our strategies seamlessly blend behavioural science, AI‑powered insights, and marketing creativity to deliver next‑generation search experiences, earning us multiple accolades, including Agency of the Year 2024 and Employer of the Year 2025.

What We Value

• We’re a Family – An inclusive, caring environment where we support, challenge and look out for each other.
• Love our Craft – We are passionate about digital strategy and development, putting education at the forefront.
• Going for Gold – We maintain an unwavering ambition and drive for success, remaining curious and agile.

The Pivotal Role

As VP of SEO - Strategy, you will act as the strategic lead across our portfolio, ensuring our work reflects how humans seek information across search engines, LLMs, social search, and emerging answer platforms.

Key Responsibilities

Strategic Leadership & Direction

• Develop and implement comprehensive SEO strategies across the full client portfolio.
• Oversee strategic direction for SEO and wider discovery activity, reflecting search realities across all modern platforms.
• Elevate thinking by embedding behavioural science and audience insights into all strategies during account reviews.
• Collaborate with the Innovation Lead to enhance strategies using AI (e.g., GEO optimisation, conversational search insights).
• Deliver holistic strategies by working closely with Paid Media, Content, Digital PR, and Strategy Director leads.
• Introduce new channels, testing frameworks, and Total Search experiment designs.

Commercial Growth & Marketing

• Identify and shape upsell and cross‑sell opportunities across all agency services (Paid, Organic, PR, etc.).
• Manage SEO involvement in new business activity, including RFPs, proposals, scoping, and pitching.
• Represent the agency at key industry events to build relationships and new business pipelines.

Team & Department Development

• Provide strategic guidance and mentorship to SEO account managers.
• Lead the development of Strategy as a core pillar, with a roadmap for growing a Search Strategy function.
• Encourage curiosity, experimentation, and collaboration across SEO, Paid, Behavioural Science, and Creative teams.
• Work in close partnership with the Strategy Director on new business efforts.
• Work in close partnership with the Growth team on identifying opportunities for SEO account growth.

Innovation & Quality

• Champion a culture of experimentation and continuous optimisation across all search channels.
• Identify tools, technologies, and data sources that enhance strategy development and performance.
• Maintain high standards of quality across all strategic deliverables.

Package and Perks

• Salary: £60k+ DOE.
• Work/Life Balance: Flexible working, 4‑day work week, and hybrid working available.
• Annual Leave: 28 days (ex., Bank Holidays) plus Birthdays, Charity day and slow down between Christmas and NY.
• Healthcare: Private Healthcare from Vitality.
• Breakfast Club and healthy snacks.
• Weekly Wellbeing Sessions.
• Access to trained Mental Health First Aiders (MHFA).
• Lunch & Learn and Brunch & Learn sessions.
• Internal Training Opportunities – MHFA Training, First Aid Training, ED&I Training.
• Endometriosis Friendly Employer.
• Career Progression.
• Agency Partnerships.

Ready to lead the future of discovery? Apply now!

Would you like to see how these responsibilities translate into measurable success?

Diversity and inclusion are at the heart of what we value as an organisation. Reflect Digital is an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, religion, sex, sexual orientation, age, disability or any other status protected by law. Our People team is happy to support any reasonable adjustments that are needed within the recruitment process, such as additional time or different application or interview formats. If we can do something to alter the recruitment process to better suit you, please let us know when you apply. We are committed to providing an inclusive and welcoming environment for all employees, volunteers, subcontractors, freelancers, and clients. Your information will be kept confidential according to the General Data Protection Regulation (GDPR).

Studies have shown that women and people of colour are less likely to apply to jobs unless they meet every single qualification. At Reflect Digital we are dedicated to building a diverse, inclusive and authentic workplace, so if you’re excited about this role but your past experience doesn’t align perfectly with every qualification in the job description, we encourage you to apply anyway. You may be just the right candidate for this or other roles.

Interview process – What to expect

This is a more detailed breakdown of our interview process and what to expect at every stage. As stated above, if you need any reasonable adjustments to be made to this process, please let us know at application stage.

• Cultural Interview with People and Culture Manager & Hiring Manager interview via Google Meets – 1 hour.
• Task Stage – A task is set in advance and then a task Interview in person (where applicable to the role) – 1.5 hours at the Maidstone office.
• Video or phone interview with our CEO, Becky.