Vice President of Sales

SR2 | Socially Responsible Recruitment | Certified B Corporation; England; Hybrid; GBP 100,000 - 125,000; Full time

Job summary

A high-growth technology startup in London is seeking a VP of Sales to define and execute a go-to-market strategy. The ideal candidate enjoys taking hands-on ownership and driving growth in a startup environment. Responsibilities include building the sales organization, generating pipeline, and shaping commercial processes. This role offers meaningful equity and a clear trajectory to Chief Revenue Officer, making it a compelling opportunity for impactful leaders.

Benefits

Meaningful equity upside

Founding-team impact

Strong early validation

Qualifications

• Experience as a founding commercial leader or early VP of Sales in a startup.
• Proven track record of growing revenue beyond £1m+.
• Comfortable with both hands-on selling and strategic leadership.

Responsibilities

• Own and build the full GTM strategy.
• Lead pipeline generation efforts.
• Sell into mid-market and enterprise-adjacent organisations.

Skills

Founding commercial leader experience

Experience in technical SaaS

Pipeline generation skills

Strategic leadership

Resilience in scale-up environments

Job description

VP of Sales – EMEA (Founding Commercial Leader)

Location : London (Hybrid, Whitechapel HQ)

Salary : £100,000–£125,000 + OTE + meaningful equity

Our client is a high-growth technology start-up (Series A), VC-backed building infrastructure that helps digital businesses operate more securely and efficiently at scale. Their platform supports mission-critical decisions around customer trust, payments, and digital interactions, giving organisations clearer insight into risk while improving the way users engage with online services.

They have a strong engineering-led culture, a highly technical product already in market, and early commercial traction driven largely through founder-led efforts and industry networks. With a growing client base across mid-market and lower-enterprise organisations, they are now building the foundations of a scalable go-to-market function, starting with this critical VP of Sales hire.

This is the first senior commercial appointment in the business and will suit someone who genuinely enjoys operating at the sharp-end of startup growth : rolling up their sleeves, building structure from scratch, testing the ICP in lower-enterprise markets for then tackling higher enterprise markets and proving repeatability. The path to CRO as the company scales is clear and intentional.

What you’ll do

• Own and build the full GTM strategy from early-stage traction to scalable revenue growth and prove repeatability.
• Lead pipeline generation through outbound, partnerships, events, and executive-level engagement
• Sell into mid-market and enterprise-adjacent organisations with multi-stakeholder buying groups
• Create repeatable use cases in areas such as payments risk, fraud prevention, user verification, and device intelligence
• Shape commercial process, pricing, messaging, and market positioning
• Build and hire the sales organisation as traction grows
• Operate as a trusted commercial partner to the founders, influencing strategic direction

About you

You’re likely someone who :

• Has operated as a founding commercial leader or early VP of Sales in a startup
• Has taken a product from early ARR toward and beyond its first £1m+ in recurring revenue
• Is comfortable owning both hands-on selling and strategic leadership
• Can design GTM motions rather than simply inherit them
• Knows how to generate pipeline without brand recognition or heavy marketing support
• Has credible experience selling technical SaaS or risk / payments / security solutions
• Thrives in ambiguity and values long-term equity growth alongside base + commission
• Has demonstrated commitment and resilience in previous scale-up environments

Why this role is compelling

• True founding-team impact – you will define the commercial DNA of the company
• Meaningful equity upside – aligned to long-term value creation
• Technical product advantage – built by a deeply capable engineering team
• Clear CRO trajectory – as the commercial organisation scales
• Strong early validation – ARR already sitting at 6 figures with limited sales infrastructure and clear pathway to profitability within the next month.

This role is ideal for someone who wants to build, not inherit. Someone who wants ownership rather than comfort, and who sees the upside in being early.

Interview process

• 1st stage video call with the CEO
• 2nd stage in person meeting in London with 3-founders (inc. CEO)
• 3rd stage in person meeting the team

Want to apply to the Founding VP of Sales role?

The deadline for applications will be Monday 26th January 2026

Email your CV to [e-mail]