Vertical Lead, B2B (London)

StackAdapt; Birmingham; Hybrid; GBP 60,000 - 90,000; Full time

Job summary

A leading technology firm in Birmingham is seeking a strategic and operations-focused professional to drive innovation within the B2B vertical. The role involves developing scalable solutions and executing strategic initiatives, monitoring industry trends, and managing client-facing interactions. Candidates should have 3-5 years of relevant experience, a Bachelor's degree, and experience shaping strategic roadmaps. The position offers a competitive salary and a supportive work environment.

Benefits

Highly competitive salary

Retirement / 401K / Pension Savings

Paid time off including birthdays

Comprehensive mental health care program

Work from home reimbursements

Parental leave program

Qualifications

• 3–5 years of experience in strategy & operations or related fields.
• Experience driving pilots and scalable operations.
• Comfortable working through ambiguity and shifting priorities.

Responsibilities

• Design and scale tailored vertical solutions.
• Define competitive positioning and develop pricing strategies.
• Oversee scaled services including pilots and automation.

Skills

Strategy & operations

Product strategy

Consulting

Presentation skills

Problem-solving mindset

Education

Bachelor’s degree

MBA or related masters degree

Job description

StackAdapt is the leading technology company that empowers marketers to reach, engage, and convert audiences with precision. With 465 billion automated optimizations per second, the AI‑powered StackAdapt Marketing Platform seamlessly connects brand and performance marketing to drive measurable results across the entire customer journey. The most forward‑thinking marketers choose StackAdapt to orchestrate high‑impact campaigns across programmatic advertising and marketing channels.

As part of the Verticals & Performance team, you’ll be at the center of driving innovation within the B2B vertical through the development and execution of strategic initiatives. Key focus areas include building scalable solutions across the vertical, shaping go‑to‑market and commercial strategies (competitive positioning, pricing, client discovery, and brand planning), and overseeing operational excellence through pilots, automation, and experimentation. The role also partners with cross‑functional teams to enable revenue growth, ensuring a balance of strategic solution design, market development, and operational execution.

While the preferred location is London, we’re happy to consider candidates based outside of the city. However, please note that the Lead will be required to travel to London on a frequent basis.

What You'll Be Doing

• Solutions Development : Design and scale tailored vertical solutions leveraging proven frameworks across the program development lifecycle (ex. Identify gaps, prioritize partnerships, build audience solutions, and define product scope). Lead new solution pilots and manage pathways to productization in partnership with technical services teams.
• GTM & Commercial Strategy : Define competitive positioning by monitoring industry trends and competitive landscape in international markets, develop pricing strategies, and lead customer discovery to shape vertical roadmaps. Partner with internal and external stakeholders on vertical strategy and end‑to‑end campaign planning.
• Operations Management : Oversee scaled services including pilots, experimentation, and automation of new solutions in collaboration with commercial and technical teams (ex. Marketing Engineering, Data Science, Business Intelligence). Drive repeatable frameworks that support proof‑of‑concept deployments and establish the foundation for future productization.
• Revenue Operations & Enablement : Define vertical OKRs, segment‑level planning, and pipeline prioritization. Support RFPs and solutions engineering to drive commercial success.
• Automation & Vertical Support : Lead the development of vertical knowledge bases and AI‑driven automation to empower sales and support growth at scale.

What You'll Bring to the Table

• 3–5 years of full‑time experience in strategy & operations, product strategy, GTM strategy, consulting or related fields
• Bachelor’s degree with a proven academic record. MBA or related masters degree preferred
• Experience driving pilots, experimentation and scalable operations for cross‑functional projects in a fast‑paced, dynamic environment
• Proven ability to manage client‑facing interactions with strong presentation skills and a confident professional presence
• Experience shaping strategic roadmaps, competitive positioning and GTM strategy in collaboration with internal and external stakeholders
• Strong problem‑solving mindset, with a high level of curiosity and willingness to learn
• Comfortable working through ambiguity and shifting priorities
• Clear and confident written and verbal communication skills; able to contribute and collaborate across technical, commercial and strategic teams
• Interest or foundational knowledge of AdTech, MarTech, ABM ecosystems and programmatic advertising (nice to have)

Benefits

• Highly competitive salary
• Retirement / 401K / Pension Savings globally
• Competitive Paid time off packages including birthday's off!
• Access to a comprehensive mental health care program
• Health benefits from day one of employment
• Work from home reimbursements
• Optional global WeWork membership for those who want a change from their home office and hubs in London and Toronto
• Robust training and onboarding program
• Coverage and support of personal development initiatives (conferences, courses, books etc)
• Access to StackAdapt programmatic courses and certifications to support continuous learning
• An awesome parental leave program
• A friendly, welcoming, and supportive culture
• Our social and team events!

StackAdapt is a diverse and inclusive team of collaborative, hardworking individuals trying to make a dent in the universe. No matter who you are, where you are from, who you love, follow in faith, disability (or superpower) status, ethnicity, or the gender you identify with (if you’re comfortable, let us know your pronouns), you are welcome at StackAdapt. If you have any requests or requirements to support you throughout any part of the interview process, please let our Talent team know.

About StackAdapt

We've been recognized for our diverse and supportive workplace, high performing campaigns, award‑winning customer service, and innovation. We've been awarded :

Ad Age Best Places to Work 2024

G2 Top Software and Top Marketing and Advertising Product for 2024

Campaign’s Best Places to Work 2023 for the UK

2024 Best Workplaces for Women and in Canada by Great Place to Work®

#1 DSP on G2 and leader in a number of categories including Cross‑Channel Advertising