US Product Manager

Mediablanket; Manchester; Hybrid; GBP 40,000 - 46,000; Full time

Job summary

A dynamic fintech company is seeking a US Product Manager to oversee two high-impact financial platforms: Lynniar and CreditBoxed. You will manage product performance, drive traffic growth, and maintain relationships with key partners. The ideal candidate possesses a strong background in US financial services, particularly in lead generation and affiliate marketing. This role offers the chance to shape product strategy in a fast-paced entrepreneurial environment, with opportunities for real responsibility and growth.

Qualifications

• Experience in US financial services, lead generation, affiliate marketing, or credit reporting.
• Strong understanding of US personal loan markets and lender approval logic.
• Product management or platform ownership background.

Responsibilities

• Manage Lynniar US CRM and traffic routing.
• Grow CreditBoxed traffic through affiliates.
• Build relationships with lenders and brokers.

Skills

Experience in US financial services

Lead generation

Affiliate marketing

Strong data interpretation skills

CRM systems familiarity

Excellent communication

Job description

Job Title: US Product Manager – Lynniar & CreditBoxed

Location: Remote JAN and FEB - Then Hybrid (UK / US hours overlap required)

Department: Product & Partnerships

Reports to: Commercial Director / CEO

Type: Full-Time

Salary: £40,000 + Bonus

About Us

Mediablanket operates a suite of high-performance financial platforms across the UK and US.

In the US, we manage two core products, with the second coming online in March / April 2026:

• Lynniar US – A lead distribution, lender-matching, and affiliate-driven CRM platform for personal finance verticals
• CreditBoxed – A financial services and credit reporting tool that provides users with personalised guidance, product comparison, and data-driven insights

Together, these platforms create a powerful ecosystem for driving high-quality traffic, consumer value, and revenue across the US financial market.

We are now hiring a US Product Manager to take ownership of both products, grow traffic, build partner relationships, and ensure the platform delivers consistent performance.

Role Overview

• Managing the Lynniar US CRM and ensuring optimal traffic routing, partner performance, and revenue generation
• Growing CreditBoxed by driving traffic into the platform, initially via Lynniar and then via wider US affiliates
• Building and maintaining strong relationships with lenders, brokers, product partners, and affiliate networks
• Monitoring system behaviour, performance trends, and identifying opportunities for optimisation
• Working cross-functionally with development, compliance, and marketing teams to enhance both platforms
• Working with the UK team to ensure efficiencies are in place and to manage email performance

Key Responsibilities

Product Ownership – Lynniar US

• Own day-to-day performance of the Lynniar US CRM
• Oversee routing logic, lender matching, partner performance, and funnel flow
• Manage lender and affiliate integrations and technical onboarding
• Identify opportunities to improve revenue per lead, acceptance rates, and throughput
• Work with the development team to scope, prioritise, and deliver product improvements
• Ensure US compliance considerations (TILA, TCPA, data) are reflected in all workflows

Product Ownership – CreditBoxed

• Own performance and growth of CreditBoxed traffic flows
• Initially build traffic through Lynniar US, expanding into:
  • Affiliate partners
  • Media buyers
  • Comparison partners
  • Email / content channels
• Optimise the CreditBoxed journey for conversions and engagement
• Develop strategies for recurring traffic and re‑engagement
• Support broader product enhancements such as:
  • Personalisation
  • User segmentation
  • Reporting optimisation

Traffic & Affiliate Growth

• Identify US affiliates capable of delivering high-quality financial traffic
• Build and manage affiliate relationships, negotiating rates, caps, and campaign terms
• Ensure traffic quality is monitored, protected, and continuously improved
• Work with UK marketing to test new channels, creatives, and acquisition methods
• Provide detailed performance reporting via Lynniar

Client & Lender Relationship Management

• Manage relationships with US lenders and brokers across personal finance
• Conduct performance reviews and agree optimisation plans
• Resolve issues quickly to avoid revenue disruption
• Keep all partners informed of routing updates, system changes, and opportunities
• Work with compliance to ensure all partner journeys meet regulatory expectations

Data, Reporting & Revenue Optimisation

• Monitor daily reporting dashboards for anomalies, trends, and opportunities
• Analyse partner performance, route profitability, and drop‑off points
• Produce weekly and monthly KPI reports
• Drive continuous improvements in:
  • Revenue per lead
  • Conversion rates
  • Acceptance rate uplift
  • Traffic quality

Cross-Functional Collaboration

• Work with Product and Development teams to deliver the roadmap
• Collaborate with Marketing to acquire traffic and strengthen conversion funnels
• Support Compliance in ensuring regulatory adherence
• Share insights with UK teams to leverage cross‑market learnings

Skills & Experience Required

• Experience in US financial services, lead generation, affiliate marketing, or credit reporting
• Strong understanding of US personal loan markets and lender approval logic
• Product management or platform ownership background
• Confident managing commercial relationships and negotiations
• Analytical mindset with strong data interpretation skills
• Familiarity with CRM systems, lead routing platforms, or matching engines
• Excellent communication, problem‑solving, and prioritisation ability

Desirable

• Experience with credit reporting platforms or consumer financial tools
• Knowledge of US compliance areas such as TILA, TCPA, CAN‑SPAM
• Understanding of API integrations and partner technical onboarding
• Experience working across teams (development, marketing, compliance)
• Affiliate network management experience

Personal Attributes

• Proactive, commercially minded, and accountable
• Comfortable handling both strategy and hands‑on execution
• Resourceful and able to troubleshoot quickly
• Strong relationship‑builder with a calm and professional approach
• Driven by growth, performance, and continuous improvement

What Success Looks Like (3–6 Months)

• CreditBoxed has consistent daily traffic and measurable growth
• Lynniar US is stable, optimised, and delivering improved revenue per lead
• New affiliates and lenders have been onboarded successfully
• Clear product roadmap items have been delivered
• Reporting, routing, and platform behaviours are predictable and monitored
• Partners see you as their go‑to operational and commercial contact

Why Join Us?

• Be the owner of two high‑impact US fintech products
• Shape the next stage of our US growth strategy
• Work with a fast‑moving, entrepreneurial team
• Real responsibility, autonomy, and room to grow
• Opportunities to expand into multi‑product and multi‑vertical leadership