Travel Trade Manager

ABBA Voyage; City of Westminster; On-site; GBP 60,000 - 80,000; Full time

Job summary

A leading entertainment venue in London is seeking a Travel Trade Manager to enhance its marketing efforts. This role involves developing and managing sales strategies focused on the travel industry. The ideal candidate has significant B2B sales experience, especially within the tourism sector, and strong negotiation and relationship-building skills. Join a dynamic team dedicated to making ABBA Voyage the premier choice for visitors. Enjoy competitive salary, pension contributions, and other benefits including complimentary tickets.

Benefits

Competitive salary and bonus scheme

6% matching pension contributions

10 complimentary tickets to the show every year

Health Care Cash Plan, EAP and retail discounts

Qualifications

• Proven track record of selling to Travel Trade, MICE and Groups markets.
• Significant experience in leisure, arts, travel, and tourism sectors.
• Highly organised with strong literacy and IT skills.

Responsibilities

• Develop and deliver tourism-focused sales strategies.
• Manage local and international partnerships for sales.
• Create training programs for partners and staff.

Skills

B2B sales

Commercial focus

Relationship building

Presentation skills

Negotiation skills

Job description

We are seeking a Travel Trade Manager to play a vital and integral role in the show’s London marketing campaign. Working as part of a dynamic and multi-skilled team, they will support the aims of the Marketing and Communication Department utilising their specific skills, experience and passions to devise and deliver an integrated and detailed annual campaign to bring international audiences to ABBA Voyage. Resilient and never afraid of a challenge, the Travel Trade Manager will be adept at partnering with both internal and external stakeholders to deliver campaigns against KPI’s which ensure that ABBA Voyage is positioned as ‘the thing to do’ for anyone traveling to the UK and establishing the ABBA,

Responsibilities

• Working with the Head of Sales and Ticketing to develop, plan and deliver a successful always‑on tourism‑focused sales strategy, working with third‑party partners, the Marketing and Communications team and the Sales and Ticketing team.
• Build and manage a strong sales pipeline, identifying, qualifying and closing strategic new business opportunities.
• Monitor and track against budget, reporting monthly on variances.
• Deliver against sales targets and agreed KPI’s, utilising the international tourism budget across the year(s).
• Manage, negotiate and expand local and international partnerships, ensuring a strong travel trade presence that drives sales and ticket revenue.
• Work with B2B sales and distribution partners to execute tourism‑focused sales efforts, creating opportunities to target and increase new strategic business from the travel and tourism industry.
• Establish and maintain relationships with industry partners, including but not limited to UKinbound, Visit Britain, London and Partners and all key trade and groups operators.
• Work with third‑party partners to identify, coordinate, schedule and attend international and domestic trade shows and represent ABBA Voyage where required; complete all related follow‑up post‑show as required.
• Work with B2C specialists and partners in target international territories to develop and manage PR and sales campaigns.
• Report on sales progress, creating and maintaining relevant sales reports, trends and opportunities.
• Work with the sales and ticketing team to set up, maintain and manage all API connections with suppliers.
• Communicate with the wider team, highlight new partners, promotions and relevant activity, ensuring a collaborative and cohesive working environment.
• Create and implement a training programme for partners, staff and travel professionals to provide knowledge about the experience and enable them to successfully sell ABBA Voyage.
• Work collaboratively with the wider Marketing team to produce and distribute travel‑focused sales materials.
• Work with the sales and ticketing team and finance teams to ensure payments are paid on time and as contracted.
• Onboard, process and account‑manage tourism partners from prospecting and contract negotiation to maximising their sales potential.

Qualifications

• A seasoned B2B sales leader with a proven track record of selling to Travel Trade, MICE and Groups markets.
• Commercially focused, with the ability to identify revenue streams, opportunities and partners.
• Significant experience working within the leisure / arts / destination sector travel and tourism industry.
• Significant experience working within the marketing and communications industry.
• Understanding of ticketing systems and API connections.
• Highly organised, able to plan own and others’ time effectively.
• Strong presenting, upselling and negotiation skills.
• Demonstrable experience of relationship building across multiple business areas.
• Experience working in a customer‑focused environment and delivering high levels of guest experience.
• Meticulous attention to detail.
• Excellent literacy and IT skills.
• Able to build and maintain excellent working relationships with internal and external stakeholders.
• Experience in developing and setting up KPI’s and workflows.

About ABBA Voyage

ABBA Voyage is a concert like no other, blending cutting‑edge technology, spectacular lighting, and some of the most beloved songs ever written. Since the custom‑built arena opened in May 2022, the show has been astounding and delighting thousands of visitors from across the world. But as we continue to build on the success of the London show and with rapidly expanding growth plans, the journey is only getting started. We are looking for talented and passionate individuals to join our already world‑class team. This is a rare opportunity to be part of something truly iconic and to really make your mark. If you’d like to take your career to the next level, we’d love to hear from you!

Benefits

• Competitive salary and bonus scheme
• 6 % matching pension contributions
• 10 complimentary tickets to the show every year
• Health Care Cash Plan, EAP and retail discounts