Trade Marketing Executive - JW Lees Brewery

JW Lees; Manchester; On-site; GBP 34,000 - 40,000; Full time

Job summary

A longstanding beverage company is looking for a Trade Marketing Executive in Manchester. This full-time role involves driving marketing strategies for their beer brands, managing campaigns, and analyzing market trends. The ideal candidate should have experience in the beverage industry, strong communication and analytical skills, and a degree in marketing. This position offers competitive pay, annual profit share, private health insurance, and opportunities for career growth.

Benefits

Competitive pay plus annual profit share

Private medical insurance

Enhanced pension scheme

33 days annual leave

30% discount on food and drink

Discounted stays in hotels

24 hour confidential wellbeing support

Career development opportunities

Enhanced maternity/paternity/adoption policies

Access to onsite pub every Friday

Discounts via JW BenefitHub

Qualifications

• Experience in the beverage/alcohol industry is essential.
• Proven ability to develop and communicate marketing strategies.
• Experience in identifying target audiences for effective campaigns.

Responsibilities

• Act as the brand guardian ensuring quality across markets.
• Drive both internal and external communications.
• Analyze brand positioning and consumer insights.
• Activate projects and campaigns across various markets.
• Lead creative development with external branding agencies.

Skills

Beverage/alcohol industry experience

Brand and marketing strategy development

Target audience identification

Communication skills

Analytical skills

Creativity

Understanding of marketing mix

Knowledge of latest trends

Education

Degree in marketing or related field

Job description

Trade Marketing Executive Vacancy - Middleton, North Manchester - Circa £34,000 plus profit share, BUPA, Team Member discount

This is a full time office based role, based in Middleton, North Manchester.

As Trade Marketing Executive you will shape and drive activation of JW Lees beer brands, managing trade communications, events, POS and content. To do that, you will need to uncover trade and consumer insights and deliver strategic and innovative marketing campaigns. We’ll turn to you to learn what can attract our customers and prospects and how we can elevate our beer brands. You’ll be supported with a team of marketing and sales experts.

You will need to be creative, possess a strategic mind and have experience in implementing targeted brand campaigns. You’ll have trade and drinks category knowledge to best support and drive growth in sales in our Managed, Pub Partner and wholesale customer base.

Person Specification

• Experience and knowledge of the beverage/alcohol industry
• Proven ability to develop brand and marketing strategies and communicate recommendations
• Experience in identifying target audiences and devising effective campaigns
• Excellent understanding of the full marketing mix
• Strong analytical skills partnered with a creative mind
• Outstanding communication skills
• Up-to-date with latest trends and marketing best practices
• Degree in marketing or rleated field
• Full driving licence and access to a vehicle

Key Responsibilities

• Be the brand guardian ensuring quality and consistency across all markets
• Drive internal and external communications and passion for our brands
• Analyse brand positioning and consumer insights
• Protect and communicate JW Lees brands vision and mission
• Activate projects, NPD and campaigns across all routes to market
• Lead creative development with external branding agency
• Measure and report performance of all marketing campaigns
• Monitor market trends, research consumer markets and competitors’ activities
• Monitor product distribution and consumer reactions
• Devise innovative growth strategies
• Manage beer brands marketing budgets

What we offer our Trade Marketing Executives

• Competitive pay plus annual profit share bonus, ensuring you share in the success of the company
• Private medical insurance
• Enhanced pension scheme
• 33 days annual leave (inclusive of bank holidays)
• 30% discount on food and drink across our pubs, inns and hotels for you and friends and family
• Discounted stays in our hotels and inns
• 24 hour confidential wellbeing support, plus counselling provided by the Licenced Trade Charity
• Great opportunities to grow in your role and progress your career with our internal and external development programmes
• Enhanced maternity, paternity and adoption policies
• Access to our onsite pub 'The Cottage', each Friday.
• Access to JW BenefitHub, giving you access to a huge range of high street and online discounts

About JW Lees

Proudly family owned and nearly 200 years old, JW Lees are the original modern, traditional brewer. With 150 pubs, inns and hotels across the North West and North Wales, we are passionate about great beer, fantastic food and memorable experiences.

We put people at the heart of our business, always doing the right thing and always sticking together. Our six values are at the heart of everything we do:

Proud - Savvy - Honest - Passionate - Personal - Together