Overview
This role will report into and support the Senior/Marketing Manager in executing marketing strategies and ensuring the successful delivery of campaigns and initiatives. This role is ideal for a motivated and detail-oriented individual eager to build a career in marketing. The Assistant Marketing Manager will assist in implementing key marketing activities, working collaboratively with cross-functional teams and external partners.
At Too Faced, we believe makeup is power, giving women the freedom to express themselves and the confidence to take on the world. Makeup is so much more than a little color on your face. It\'s a mood booster and a powerful ally.
Responsibilities
- Marketing Strategy & Execution: Implement local brand marketing strategies aligned to global guidelines. Plan and execute consumer launches and integrated omnichannel campaigns across paid, earned and owned channels. Build seasonal and regional plans for high-traffic retail moments.
- Content & Campaign Management: Adapt global content into localised toolkits and assets, ensuring consistency of brand message and visual identity. Coordinate brand sampling programmes, managing inventory and cross-team logistics for timely delivery. Manage channel calendars and event communications across email, social and online platforms. Partner with Owned, Earned & Paid media teams to deliver creative, comms and media plans.
- Retail & Digital Marketing: Work with sales, retail, e-commerce and digital teams to drive in-store and online engagement. Coordinate with retailers and centres of excellence to maximise visibility and secure opportunities. Create bi-annual retailer strategy presentations and integrate global content into local plans. Optimise online marketing efforts in collaboration with e-commerce and digital teams.
- Insights, Measurement & Reporting: Monitor market trends, competitor activity and consumer behaviour to generate actionable insights. Track, analyse and report campaign and retail performance metrics to assess ROI and inform future planning.
- Pricing & Commercial Support: Assist with pricing activities, including competitor analysis and implementation of new product pricing in partnership with the Commercial & Trade Marketing team.
- Events & Experiential: Support consumer events, pop-ups, partnerships and experiential activations; lead post-event analysis to capture insights and best practices.
- Operations & Administration: Provide day-to-day administrative and project management support to ensure smooth execution of marketing plans, partnering closely with the Senior Marketing Manager.
Qualifications
- Experience in marketing role or related field, preferably in luxury, beauty, or retail sectors.
- Strong organisational and multitasking abilities with attention to detail.
- Comfort with data analysis and deriving actionable insights.
- Excellent verbal and written communication skills to engage effectively with diverse stakeholders.
- Proficiency with tools like Excel, PowerPoint, and marketing analytics platforms.
- A proactive and collaborative mindset with a willingness to learn and grow.
Benefits
- Summer Fridays
- Generous Staff Discount
- Mental Health Wellbeing Initiatives
- Benefits platform with exclusive discounts and offers
- Employee resource groups
- LinkedIn learning