Territory Manager

Avidity; Cardiff; On-site; GBP 25,000 - 30,000; Full time

Job summary

A retail growth company in Cardiff is seeking a Territory Manager to drive visibility and sales in grocery stores. The successful candidate will engage with retailers, influence product displays, and analyze sales data. This role offers a competitive salary of £27,500, performance bonuses, and additional benefits including a company car. A strong background in field sales or retail is preferred but not essential. Enjoy a Monday to Friday work schedule with no weekends.

Benefits

Company car & fuel card

23 days holiday + bank holidays

Bonus opportunities

Access to discounted private healthcare

Wellbeing and mental health support

Continuous learning through e-learning platform

Options to buy additional days off

Qualifications

• Experience in field sales, direct sales, or retail.
• Strong communication and interpersonal skills.
• Ability to interpret sales data to identify opportunities.

Responsibilities

• Engage with key store contacts and influence displays.
• Deliver impact within the grocery sector.
• Analyze sales data to spot trends.

Skills

Experience in field sales

Strong communication skills

Self-motivated

Analytical skills

Problem-solving approach

Job description

Overview

Territory Manager

Location: Cardiff (CF14) & surrounding areas

Permanent, Full Time

Salary: £27,500, performance bonus, Company Car & fuel card provided

Are you a results-driven individual who loves building relationships and delivering real impact in-store? We’re looking for a Territory Manager to join our growing Wave team, helping retailers improve visibility, availability, and sales across the grocery sector.This is a dynamic, field-based role where no two days are the same. You’ll be engaging with key store contacts, influencing displays, and working to ensure our campaigns and brands shine on the shop floor.

Who We’re Looking For

• Experience in field sales, direct sales, or retail – ideally within the FMCG sector (but not essential)
• Growth mindset with a problem-solving approach
• Strong communication and interpersonal skills – confident in negotiation, influencing, rapport building, and presenting
• Self-motivated, proactive, and flexible in your approach
• Target-driven and thrives in a results-focused environment
• High levels of resilience, personal energy, and the ability to work at pace
• Enjoys working collaboratively as part of a high-performing team
• Strong administration, planning, and organisational abilities
• Demonstrates persistence, tenacity, and a solution-oriented mindset
• Commercially astute and understands what drives sales in-store
• Able to analyse and interpret sales data to spot trends and opportunities
• IT and social media literate – comfortable using digital tools and reporting platforms

What You’ll Get in Return

• Company car & fuel card
• Bonus opportunities
• 23 days holiday + bank holidays
• Option to buy up to 5 additional days off
• Wellbeing and mental health support (EAP access)
• Enhanced maternity & paternity pay
• Access to discounted private healthcare
• Exclusive perks and retail discounts
• Continuous learning through our e-learning platform
• Opportunities to join internal taskforces (D&I, Sustainability, Wellbeing)
• Monday to Friday working – no weekends!

Drive Visibility. Fuel Growth. Be the Difference