Technical Sales Lead Europe

Avery Dennison; Greater London; On-site; GBP 80,000 - 100,000; Full time

Job summary

A global technology leader is seeking a Technical Sales Lead for Europe, focusing on driving sales and growth through technical expertise in RFID solutions. The role involves managing business opportunities, leading a sales team, and communicating with customers to leverage product portfolio. Ideal candidates will possess at least 15 years of experience in business development or sales and demonstrate strong influencing and project management skills in a collaborative, cross-functional environment. This full-time role allows for flexibility in work hours and encourages a diverse workplace.

Benefits

Attractive salary package

Workplace & work hours flexibility

Structured learning and development program

International environment

Participation in events such as International Women’s Day

Qualifications

• Strong knowledge of RFID technology.
• 15 years of experience in business development, sales, product development or strategy preferred.
• Ability to drive revenue and identify new opportunities.

Responsibilities

• Identify, assess, develop and manage business opportunities.
• Drive new revenue opportunities and manage key-account growth.
• Collaborate with other business units to evaluate trends.

Skills

RFID technology

Revenue generation

Project management

Communication skills

Influencing skills

Education

Bachelor’s degree in Technology, Communication, Marketing, Business or related field

Job description

As the Technical Sales Lead Europe Food you will be responsible for providing technical expertise while driving top‑line growth and new opportunities within your region as a player and coach for our existing sales team. You will work closely with the Commercial Sales, Product Line Management, Marketing and Business Development organizations to identify and evaluate opportunities that convert into new or incremental sales while also leading the team of individual sales contributors in Europe.

Responsibilities

• Identify, assess, develop and manage short and long‑term business account opportunities while also leveraging Avery Dennison’s intelligent label product portfolio
• Align solution‑selling strategy across key retail brands
• Drive new revenue opportunities in white space and growth accounts
• Deep understanding of customer‑specific solution landscape, including competitors’ growth areas and market influences
• Manage training and support and provide day‑to‑day leadership for regional team members
• Drive key‑account growth through opportunity identification and market insights
• Partner with the Account Management team on prioritisation of high‑visibility and cross‑market programmes
• Align with Commercial Sales on account pipeline and partner with PLM on new solution‑brief intakes
• Communicate with customers on the key value propositions and differentiators within the IDS RFID / Food solutions portfolio
• Incorporate knowledge of the industry to partner with stakeholders to develop market‑ready products, support materials and pricing recommendations across all solutions
• Vet and qualify programmes and build a rolling pipeline
• Stay abreast of industry trends by attending trade shows, events and staying on top of market insights as well as global branding trends
• Surface new ideas, product applications and solutions to development teams
• Explore technologies that could complement our offerings as part of a thought‑leadership effort
• Develop long‑term business strategies
• Develop and maintain working relationships with business partners at all levels of the customer organisations
• Collaborate with other business units to evaluate volume, identify trends and ensure quality
• Participate in building the requirements for growth in our annual operating plan (AOP)
• Drive entrepreneurial speed and flexibility with global consistency on the following functions for new solutions:
  • Pipeline development and management
  • Creation and presentation of specific solution proposals
  • Solution understanding and education
  • Voice of the customer feedback to innovation
  • New use‑case creation and vetting
  • Enable accurate and speedy development and deployment

Qualifications

• Strong knowledge of RFID technology
• Ability to drive revenue and identify new opportunities
• Established experience driving opportunities through the sales pipeline
• Strong entrepreneurial capability to lead and thrive in a cross‑functional organisation
• Ability to understand customer objectives and translate complexity into solution requirements
• Demonstrable ability to work both independently and as part of a team and lead by both hierarchy and influence
• 15 years of experience in business development, sales, product development or strategy preferred
• Detail‑oriented with strong project management and organisational skills required
• Strong influencing skills, storytelling skills and ability to champion projects both cross‑functionally and vertically within the organisation
• Ability to perform technical product training to customers and internal teams
• Have a solid understanding of finance and ROI analysis
• Excellent communication skills including written, verbal, presentation, interpersonal and virtual
• The ability to self‑direct and work with minimal supervision
• Ability to travel frequently and lead impactful virtual selling and marketing events
• Bachelor’s degree with a major in Technology, Communication, Marketing, Business or a related field or similar experience preferred

Additional Information

We offer:

• Attractive salary package
• Workplace & work hours flexibility
• Structured learning and development / Mentoring programme
• International environment
• Events such as International Women’s Day, Earth Day etc.
• A growing and welcoming team with good spirit!

Who we are – Our Story

Avery Dennison is an equal‑opportunity employer. We welcome diversity and encourage the participation of all employees. Our values of inclusivity, teamwork and continuous learning shape the environment in which we innovate and grow.

Employment Type

Full‑time