Strategy Planning Brand Manager

Very Group; Liverpool; Hybrid; GBP 125,000 - 150,000; Full time

Job summary

A leading consumer goods company in Liverpool is looking for a Brand Strategy & Planning Manager to enhance their brand presence. You will manage strategy optimizations and oversee brand planning, contributing to the brand's identity across customer touchpoints. Ideal candidates should have a strong background in brand management, strategic thinking skills, and experience in project management. The role offers a flexible working model and numerous benefits.

Benefits

Flexible, hybrid working model

30 days holiday + bank holidays

LinkedIn Learning access

Bonus potential

Up to 25% discount on Very.co.uk

Matched pension up to 6%

£1,000 flexible benefits allowance

Qualifications

• Strong background in brand management.
• Ability to translate data into actionable plans.
• Experience in a fast-paced, agile environment.
• Excellent stakeholder engagement skills.
• Attention to detail in creative processes.

Responsibilities

• Ownership of key brand insights and reports.
• Support brand strategy revisions and optimizations.
• Manage end-to-end brand planning cycle.
• Collaborate with stakeholders on brand identity.
• Ensure brand consistency across all touchpoints.

Skills

Brand management

Analytical thinking

Project management

Stakeholder management

Creative briefing

Job description

About us.

We are The Very Group and we’re here to help families get more out of life. We know that our customers work hard for their families and have a lot to balance in their busy lives. That’s why we combine amazing brands and products with flexible payment options on Very.co.uk to help them say yes to the things they love. We’re just as passionate about helping our people get more out of life too; building careers with real growth, a sense of purpose, belonging and wellbeing.

About the role.

Since successfully revitalising the brand in 2024, the Very Brand Marketing team are off to a flying start and we’re looking for a new flockstar to help supercharge our sparkle and elevate Very into a loved, household brand that is first-choice for our families.

As the Brand Strategy & Planning Manager, you will contribute to strategy optimisations, manage the brand planning process and act as a true brand champion, ensuring we bring sparkle to every single customer touchpoint.

This role partners with our fabulous flock of internal colleagues including the wider Brand Marketing team, Customer Planning and our Insights and Data teams, as well as our external agencies across creative, media and insights.

Think you’re a good fit for our flock? Click apply and let’s make it sparkle ✨.

You will be responsible for:

• Insights: Ownership of key brand insights to inform and review plans including consumer trends, brand health and econometrics, ensuring key learnings are socialised across the Brand team and wider business.
• Brand strategy: Supporting the Senior Lead with the revision and optimisation of our brand strategy and associated frameworks.
• Brand planning: Ownership of the end-to-end brand cycle plan, working with the Activation and Customer Planning teams to ensure the timely delivery of annual, quarterly and campaign plans.
• Media: Partner with Senior Brand Leads to brief and deliver the annual and quarterly media frameworks.
• Brand identity & creative: Collaborate with stakeholders across the business to ensure that the brand identity is correctly, and consistently, activated across all customer touchpoints. Partner with Hello Studio and external agencies to manage, review and optimise our distinctive brand assets and guidelines.
• Monthly reporting: Ownership of monthly brand reporting, ensuring we are measuring performance against agreed OKRs.

About you.

• A strong background in brand management.
• A strategic and analytical thinker who’s able to translate data and insights into clear and compelling plans.
• Strong project management skills with the ability to work in a fast-paced, agile environment.
• A team player who brings energy and excitement. You’ll be a self-starter who is happy to lead as well as roll your sleeves up and get stuck in with everyone else.
• Strong stakeholder management including the ability to engage and influence senior leaders with a positive and collaborative approach.
• Experience briefing and delivering creative, with absolute attention to detail and a passion for distinctive creative.

Some of our benefits.

• Flexible, hybrid working model
• Inclusive culture and environment, check out our Glassdoor reviews

• £1,000 flexible benefits allowance to suit your needs
• 30 days holiday + bank holidays
• LinkedIn Learning access
• Bonus potential (performance and business-related)
• Up to 25% discount on Very.co.uk

• Matched pension up to 6%
• More benefits can be found on our career site

How to apply

Please note that the talent acquisition team are managing this vacancy directly, and if successful in securing this role, you will be required to undertake a credit, CIFAS, Right to Work checks and if a specific requirement of your role a DBS (criminal records) check. Should your application progress we require you to let the team know if there is anything you need to disclose in relation to any of these checks prior to them being undertaken, including any unspent criminal convictions.

What happens next?

Our talent acquisition team will be in touch if you’re successful so keep an eye on your emails! We’ll arrange a short call to learn more about you, as well as answer any questions you have. If it feels like we’re a good match, we’ll share your CV with the hiring manager to review. Our interview process is tailored to each role and can be in-person or held remotely.

You can expect a two-stage interview process for this position:

1st stage - An informal 30-45 minute video call with the hiring team to discuss your skills and relevant experience. This is a great opportunity to find out more about the role and to ask any questions you may have.

2nd stage - A one-hour formal task based interview. This will be held in-person at our Liverpool office.

As an inclusive employer please do let us know if you require any reasonable adjustments.

If you'd like to know more about our interviews, you can find out here.

Equal opportunities

We’re an equal opportunity employer and value diversity at our company. We do not discriminate based on race, religion, colour, national origin, sex, gender, gender expression, sexual orientation, age, marital status, veteran status, or disability status.

We will ensure that individuals with disabilities are provided reasonable accommodation to participate in the job application or interview process, to perform essential job functions, and to receive other benefits and privileges of employment. Please contact us to request accommodation.