Strategist, Paid Social and CPG Specialist at Independent Media Agency

Grey Matter Recruitment; City Of London; On-site; GBP 50,000 - 70,000; Full time

Job summary

A leading independent media agency in London seeks an experienced Paid Social Strategist. You will develop strategic media plans, manage campaigns across platforms such as Meta and TikTok, and assist in new business pitches. The ideal candidate possesses a strong blend of media planning and activation experience, with a data-centric approach to driving success.

Qualifications

• Strong blend of media planning and activation experience.

Responsibilities

• Deliver strategic media plans and best practice recommendations.
• Guide the activation team in managing Paid Social campaigns.
• Support in planning new business pitches and RFPs.

Skills

Media planning and strategy for Paid Social

Hands-on setup and optimisation across Meta/TikTok/Pinterest

Data-centric approach to driving success

Job description

Opportunity to join a truly disruptive and fast-growing Independent Media Agency, creating and executing Paid Social strategy for well known FMCG brands.

The Company

• One of the largest Independent performance marketing agencies in the world
• Experts across Retail Media, Market Insights, Paid Media and Streaming/CTV
• Proprietary Marketing Intelligence Technology
• 1000+Employes with Global Offices
• Impressive roster of Global Enterprise Customers

The Role

As an experienced Paid Social expert, you will deliver strategic media plans, best practice recommendations and ensure optimal performance.

• Translate Paid Social objectives into clear strategy and plan
• Guiding activation team to effectively manage Paid Social campaigns across various platforms
• Support in planning new business pitches and RFP’s

Desired Skills & Experience

As a Paid Social Strategist, you will have a strong blend or media planning and activation experience.

• Media planning and strategy for Paid Social
• Hand on set up and optimisation experience across Meta/TikTok/Pinterest etc
• Data-centric approach to driving success