Strategic Sales Director - Premium Drinks, National Growth

Michael Page (UK); England; On-site; GBP 75,000 - 95,000; Full time

Job summary

A leading recruitment firm seeks an experienced Sales Director for a prominent beer brand in the UK. This role involves developing and executing sales strategies across on-trade and off-trade channels while building a strong sales team and key customer relationships. Ideal candidates will have a proven track record in sales leadership within the FMCG or drinks sector, strategic thinking abilities, and a passion for premium brands. Competitive compensation tied to performance is offered.

Benefits

Opportunity to shape the sales function

High level of autonomy

Competitive remuneration

Qualifications

• Proven track record in a senior sales leadership role, ideally within FMCG, drinks, or alcohol.
• Strong understanding of UK on-trade and/or off-trade channels.
• Experience building and motivating sales teams.

Responsibilities

• Developing and executing the company's sales strategy across various channels.
• Building strong distributor and customer relationships.
• Shaping the long-term commercial direction of the business.

Skills

Proven track record in senior sales leadership

Strong understanding of UK on-trade/off-trade channels

Strong people leadership skills

Commercially astute and data-driven

Negotiation skills at senior level

Passion for premium brands

Job description

A leading recruitment firm seeks an experienced Sales Director for a prominent beer brand in the UK. This role involves developing and executing sales strategies across on-trade and off-trade channels while building a strong sales team and key customer relationships. Ideal candidates will have a proven track record in sales leadership within the FMCG or drinks sector, strategic thinking abilities, and a passion for premium brands. Competitive compensation tied to performance is offered.