Strategic Payments Marketing Director

Citi; Greater London; On-site; GBP 50,000 - 70,000; Full time

Job summary

A global financial services firm is seeking a Franchise Marketing Specialist to lead marketing strategies aimed at driving product sales and customer engagement. This role requires strong leadership skills, experience in developing and executing marketing strategies, and the ability to manage multiple initiatives. The ideal candidate will have a background in digital marketing, be results-oriented, and possess strong project management skills. This position is based in Greater London and offers a full-time contract.

Qualifications

• 5+ years of marketing experience required.
• Proven track record in developing marketing strategies.
• Strong analytical skills and customer mindset.

Responsibilities

• Lead the Marketing Strategy to support financial targets.
• Manage marketing planning, segmentation, targeting and positioning.
• Oversee creative management and agency relationships.
• Ensure compliance and manage all mandatory marketing tasks.

Skills

Marketing and or product marketing experience

Experience developing and executing marketing strategies

Strong leadership skills

Strong customer focus

Strong Project Management skills

Digital experience

Ability to work independently

Strong influencing skills

Education

Bachelor's/University degree or equivalent experience

Job description

A global financial services firm is seeking a Franchise Marketing Specialist to lead marketing strategies aimed at driving product sales and customer engagement. This role requires strong leadership skills, experience in developing and executing marketing strategies, and the ability to manage multiple initiatives. The ideal candidate will have a background in digital marketing, be results-oriented, and possess strong project management skills. This position is based in Greater London and offers a full-time contract.