Strategic ABM & Lifecycle Marketing Lead

Nscale; Greater London; On-site; GBP 65,000 - 85,000; Full time

Job summary

A leading technology firm in Greater London is seeking a seasoned B2B marketing professional to design and execute targeted account-based marketing (ABM) programs. The ideal candidate will have over 7 years of experience in global marketing within cloud and AI sectors. You will collaborate with Sales and Product to enhance revenue impact through personalized marketing strategies. This role offers an inclusive workplace culture and encourages candidates from diverse backgrounds to apply.

Benefits

Inclusive work environment

Diversity and equity commitments

Qualifications

• 7+ years in global B2B marketing, ideally in technology sectors.
• Experience running targeted ABM programs influencing pipeline and revenue.
• Strong stakeholder management aligning Sales and Marketing.

Responsibilities

• Design and execute targeted ABM programs for new account acquisition.
• Develop account-specific engagement strategies.
• Collaborate with Sales to extend core value propositions.
• Establish success metrics for evaluating engagement.
• Provide data-backed reporting to leadership.

Skills

Global B2B marketing experience

Experience in cloud, AI, or enterprise technology

Successful ABM program execution

Stakeholder management

Marketing analytics understanding

Job description

A leading technology firm in Greater London is seeking a seasoned B2B marketing professional to design and execute targeted account-based marketing (ABM) programs. The ideal candidate will have over 7 years of experience in global marketing within cloud and AI sectors. You will collaborate with Sales and Product to enhance revenue impact through personalized marketing strategies. This role offers an inclusive workplace culture and encourages candidates from diverse backgrounds to apply.