Senior Web Analytics Developer

AXS; Greater London; On-site; GBP 50,000 - 70,000; Full time

Job summary

A leading ticketing solutions provider in London is seeking a Senior Web Analytics Developer responsible for web data collection, ensuring data quality, and driving data-informed decisions. The role involves architecting tracking strategies and analyzing analytics for better user experiences. Ideal candidates will have extensive experience with Adobe Analytics and a strong understanding of e-commerce KPIs. This position offers a dynamic work environment with a focus on innovation and collaboration.

Benefits

Flexible start and end times

Comprehensive benefits

Diverse and inclusive culture

Qualifications

• Strong experience in web, digital, or product analytics within an e-commerce or B2B environment.
• Hands-on experience with Adobe Launch implementation and data layer architecture.
• Experience with data privacy laws such as GDPR and CCPA.

Responsibilities

• Architect and lead end-to-end tagging and tracking strategy.
• Manage data collection integrity and conduct QA.
• Analyze web and mobile performance metrics to identify trends.

Skills

Web analytics experience

Adobe Analytics expertise

SQL proficiency

Strong communication skills

Problem-solving skills

Tools

Adobe Launch

Google Analytics

Google Tag Manager

Power BI

Looker

Tableau

Job description

Want to work for a company named in The Sunday Times Best Places to Work 2024?

AXS, part of AEG, is a leading global ticketing, data, and marketing solutions provider.

AXS connects fans with the artists and teams they love. Each year we sell millions of tickets to thousands of incredible events and are the preferred ticketing partner for some of the largest UK venues and festivals, from The O2 Arena and The SSE Arena, Wembley to British Summer Time in Hyde Park. Since our founding in 2011, we've consistently pushed the industry forward and improved experiences for fans across the globe, making it easier than ever to discover events, find the perfect seats, and enjoy unforgettable live entertainment.

We continue to lead the evolution of our industry today from our wonderful offices in London, throughout the US and Europe. At each location you'll find a dedicated, diverse team who create ground-breaking products and services in a fun, fast-paced environment. We love what we do along with our fantastic culture, enviable perks and comprehensive benefits.

We’re passionate about improving the fan experience and providing game-changing solutions for our clients, and we’re always looking for smart, motivated people to help make it happen. Bring your enthusiasm, your big ideas, and your desire to team up with some of the best and brightest in technology and entertainment. Together we keep the world cheering.

The Role

AXS is seeking a Senior Web Analytics Developer to be responsible for providing instrumenting web data collection, ensuring data quality, and then leveraging that data to develop insights that drive data-informed decisions across AXS' web and mobile platforms. This role serves as a key partner to Marketing, Product, and Technology teams by developing tracking frameworks, analyzing site and user behavior, and translating complex data into actionable recommendations that enhance the customer experience and optimize conversion performance. The Senior Web Analytics Developer will lead implementation of analytics tools, oversee tag management, and deliver recurring reporting and ad-hoc analyses to support business goals.

Where: You'll be based at our head office opposite London Bridge station. We offer flexible start and end times and also welcome flexible working conversations.

What Will You Do?

• Architect and lead end-to-end tagging and tracking strategy across AXS digital properties; develop, build, test, and deploy tags, triggers, and variables through Adobe Data Collection, ensuring accurate and consistent data collection.
• Provide day-to-day management of the data collection integrity, including evaluation, QA, and optimization.
• Serve as the primary analytics liaison with internal stakeholders (Product, Marketing, Engineering, Design) to orchestrate data collection to align with business needs in a way that ensures data accuracy and completeness.
• Build data feeds and pipelines out of core collection systems (Adobe Analytics and Rudderstack) and partner with engineering teams to integrate data to downstream systems.
• Own the day-to-day technical data Governance & Quality Assurance Audit analytics setup, validate tracking accuracy, and ensure data integrity across all platforms and environments.
• Analyze web and mobile performance metrics using Adobe Analytics, or other digital platforms to identify trends, opportunities, and issues impacting engagement, traffic, and conversion.
• Design and build data feeds and pipelines as well as maintain dashboards and automated reports that provide actionable insights to leadership, Marketing, and Product teams; develop standardized KPIs and reporting cadence.

What Will You Bring?

• Strong experience in web, digital, or product analytics, ideally within an e-commerce or B2B environment.
• Hands-on experience with end-to-end Adobe Launch (Experience Platform Data Collection) implementation, including advising on data layer architecture, instrumenting data variables, and developing reporting deliverables.
• Proven experience and/or certification in Adobe Analytics; experience with Google Analytics (GA4) and Google Tag Manager (GTM) a strong plus.
• Experience with marketing tags, consent management tools (e.g., OneTrust), and global tagging solutions compliant with regional data privacy laws (GDPR, CCPA, etc.).
• Experience tracking mobile app KPIs for iOS and Android environments.
• Prior exposure to BI, data visualization, and reporting tools such as Looker, Tableau, or Power BI.
• Intermediate to advanced SQL proficiency preferred.
• Deep technical understanding of web and app analytics, site tagging, and data capture frameworks.
• Strong knowledge of e-commerce KPIs and behavioral analytics across customer journeys.
• Ability to synthesize complex data and present actionable insights to both technical and non-technical audiences.
• Strong written and verbal communication skills with internal stakeholders and external clients.
• Self-motivated and creative problem-solver with the ability to manage multiple priorities in a fast-paced environment.
• Collaborative team player with a "hack, test, and learn" mentality and a passion for continuous improvement.
• Music, live entertainment, or ticketing industry experience highly desirable.
• Familiarity with email marketing platforms such as Salesforce Marketing Cloud.

AEG is an inclusive organisation where we value everybody's contribution. We empower and trust our people to do the right thing. We go the extra mile, for our customers and each other, every time. We are always open to new ideas and respect all opinions. We support and bring out the best in each other. We really value our people and inspire them to be the best in class, always!

We are committed to fostering a diverse and inclusive workforce. We believe in equality of opportunity for all and our approach to recruitment and selection is fair, open and based purely on merit. Applications from individuals are encouraged regardless of age, disability, sex, gender reassignment, sexual orientation, pregnancy and maternity, race, religion or belief and marriage and civil partnerships. If you require reasonable adjustments in any recruitment process with us, please make us aware.