Sr Specialist - Social Media Marketing ( UK )

Wendy's UK - Head Office; Greater London; On-site; GBP 80,000 - 100,000; Full time

Job summary

A prominent fast-food chain seeks a Sr Specialist in Social Media Marketing to enhance its digital presence in the UK. The successful candidate will manage organic social channels and content strategy across platforms like Instagram and TikTok. Key responsibilities include community engagement, trend analysis, and collaboration with creative teams. A Bachelor’s degree plus 3+ years of marketing experience, particularly in social media, is essential. Competitive salary offered.

Qualifications

• 3+ years of marketing experience with major social media platforms.
• Experience in content strategy and engaging social media campaigns.
• Ability to build relationships and influence others in creative processes.

Responsibilities

• Oversee organic social channels and brand voice on digital platforms.
• Lead the organic social calendar and content execution.
• Manage community engagement and interactions on social media.
• Use insights to guide content creation strategies.
• Manage paid social marketing campaigns with agencies.

Skills

Social media familiarity

Content creation

Community management

Interpersonal skills

Data-driven insights

Education

Bachelor's Degree in Advertising, Communications, or Marketing/PR

Job description

The Sr Specialist - Social Media Marketing will oversee organic social channels and be the voice of Wendy's UK across key digital platforms (Instagram, TikTok, Facebook, etc.). This role is responsible for the end-to-end management of our social presence, encompassing content strategy, trend spotting, creative execution, community engagement, and performance analysis, all while upholding the unique Wendy's brand personality and tone of voice.

This role will ensure the brand visual standards, character, tone and imagery are upheld and maintained across all channels.

Responsibilities

• Be on the pulse with social trends and cultural moments to generate organic social content that engages our audience and ensures Wendy’s UK relevance in online conversations.
• Layout the organic social calendar for each month (across all organic channels – particularly Instagram and TikTok) with the support of the International Social Media team. Devise creative ideas for engaging content and own the generation and execution of the content.
• Lead our social community management approach, determining how best to interact with our community in the right moments to drive maximum engagement.
• Leverage data-driven insights to inform future social content creation and community management strategies.
• Lead paid social marketing campaign management working directly with agency partners and external teams to develop and monitor full year-long calendar of activity.

Qualifications

• Bachelor's Degree is required; preference for Advertising, Communications, Marketing/PR.
• 3+ years marketing experience, including an understanding and familiarity with all major social platforms.
• Demonstrated experience in social media, content creation & community management.
• Strong interpersonal skills and demonstrated ability to build strong relationships and influence others with the ability to contribute to new process development, and develop robust creative deliverable timelines.
• Experience working at or with a large consumer-facing brand.

Compensation: Competitive salary