Senior Marketing Specialist - Private Markets

Nasdaq, Inc.; Greater London; Hybrid; GBP 50,000 - 70,000; Full time

Job summary

A leading financial services provider in London is seeking a Sr. Marketing Specialist to drive growth for their Private Markets solutions. This role involves developing and executing multi-channel marketing strategies, collaborating closely with sales and marketing teams, and analyzing campaign performance to enhance conversion rates. Ideal candidates will have proven marketing experience in SaaS or financial services, strong analytical skills, and a solid understanding of industry standards. The position offers competitive compensation and benefits.

Benefits

Competitive base salary

Annual bonus

Health insurance

Pension matching

28 paid vacation days

Employee Stock Purchase Plan

Qualifications

• Proven track record of developing and executing successful growth marketing strategies.
• Strong analytical skills with ability to translate data into actionable insights.
• Understanding of financial markets and analytics solutions preferred.

Responsibilities

• Design and implement marketing campaigns to drive acquisition and conversion.
• Collaborate with sales and marketing teams to align strategies.
• Analyze campaign performance and provide actionable insights.

Skills

Marketing experience

Analytical skills

Project management

Collaboration skills

Education

Bachelor's degree in Marketing or related field

MBA

Tools

Salesforce

Gong

6sense

Pardot

Knak

Job description

Sr. Marketing Specialist - Private Markets

Location: United Kingdom - London

Job Type: Full time

Posted: Posted Today

Job Requisition ID: R0024759

As a Sr. Marketing Specialist focused on driving growth for our Private Markets solutions, you will develop and execute multi‑channel marketing strategies that drive qualified leads and increase conversion rates across our product suite. This role bridges traditional marketing fundamentals with modern data‑driven methodologies to accelerate growth within our target segments. Reporting into the Head of Growth Marketing for the Analytics business, you will work closely with the sales team, Business Development teams and other Marketing teams to develop and optimize multi‑channel marketing campaigns targeting prospective Private Market audiences throughout all stages of the buyer’s journey. You will also analyze and report on campaign performance, identify best practices and trendspotting, and provide insights and recommendations for improvement and next steps. We take an account‑based marketing approach so your ability to understand multiple segments of our client base with an ability to execute programs that resonate with our personas is critical to success.

What You’ll Do

In this role you will:

• Design, implement, and optimize marketing campaigns across channels to drive acquisition, engagement, and conversion.
• Collaborate closely with Revenue and Marketing teams to align campaign strategies with business objectives and sales targets; build strategies to generate and convert the full spectrum of inbound and outbound demand.
• Create strategic account‑based marketing (ABM) programs targeting C‑level executives with tailored messaging for each audience segment and role.
• Build processes, programs, and feedback loops that enable valuable, scalable, high‑impact prospect engagement.
• Customize and deploy segment‑specific messaging and content strategies based on audience insights, working in close partnership with Product Marketing.
• Manage regional marketing initiatives, adapting global campaigns to address local market needs.
• Support field marketing activities, including virtual and in‑person events, to generate and nurture leads.
• Optimize hand‑off points between marketing and sales based upon touch‑point analysis and likelihood to convert and close based upon marketing attribution data.
• Establish clear KPIs and analyze campaign performance to continuously optimize conversion rates; identify, track and report on progress of key metrics (leads, pipeline contribution, business influenced) and ongoing campaigns/projects.
• Transform data into actionable strategies by extracting, analyzing, and applying insights to guide decision‑making.
• Work cross‑functionally with revenue, product, content, and creative teams to ensure consistent messaging deployment.
• Maintain deep understanding of competitor positioning and market trends to inform strategic recommendations.
• Collaborate with sales to understand local content needs and work with Content Marketing to solution for gaps quickly and at pace with needs.
• Follow centralized process to ensure workflow efficiency and communicate with stakeholders and managers timely for visibility.

What You’ll Bring

• Proven marketing experience in SaaS or financial services firms.
• Proven track record of developing and executing successful growth marketing strategies.
• Experience with marketing automation platforms, CRM systems, and analytics tools (Salesforce, Gong, 6sense, Pardot and / or Knak experience a plus).
• Strong analytical skills with ability to translate data into actionable insights.
• Understanding of financial markets and analytics solutions preferred.
• Excellent project management and cross‑functional collaboration skills.
• Bachelor’s degree in Marketing, Business, or related field; MBA a plus.

Benefits & Rewards

• Competitive base salary.
• Annual bonus.
• Annual equity grant.
• Employee Stock Purchase Plan offering discounted company shares.
• Pension matching.
• 28 paid vacation days.
• 6 additional days off per year.
• Extra vacation time based on tenure.
• Work from (almost) anywhere – up to 20 days / year.
• Paid time off to volunteer.
• Health insurance.

Nasdaq is an equal opportunity employer. We positively encourage applications from suitably qualified and eligible candidates regardless of age, color, disability, national origin, ancestry, race, religion, gender, sexual orientation, gender identity and / or expression, veteran status, genetic information, or any other status protected by applicable law. We will ensure that individuals with disabilities are provided reasonable accommodation to participate in the job application or interview process, to perform essential job functions, and to receive other benefits and privileges of employment. Please contact us to request an accommodation.