Sr. Manager, UKI Marketing

Databricks, Inc.; City of Westminster; On-site; GBP 60,000 - 80,000; Full time

Job summary

A leading cloud data platform company is looking for a skilled Marketing Manager to develop and optimize their field marketing strategy in the UK and Ireland. The role involves managing high-impact programmes, leading a high-performing team, and ensuring seamless integration of leads into sales processes. Candidates should have over 10 years of experience in regional marketing, particularly in managing events and teams, and possess strong communication and analytical skills. This is a key role for driving engagement and conversions in the marketing domain.

Qualifications

• 10+ years of experience managing events and regional marketing in UKI.
• Proven track record of building high-performing teams.
• Experience in pipeline building with sales accountability.

Responsibilities

• Develop and own field marketing strategy for the UKI region.
• Optimize event strategy based on audience evaluation and performance.
• Meet or exceed targets for field programmes to drive engagement.

Skills

Event management

Team leadership

Pipeline management

Data analytics

Project management

Communication skills

Tools

CRM (SFDC)

Marketo

Analytical tools

Job description

In this critical role, you will be responsible for developing the UK & Ireland field marketing strategy, building new and optimising existing programmes that maximise impact on various targets. You should have a proven track record of hiring and leading a best-in-class team of talented, highly effective field marketers. You should also enjoy developing strong relationships with sales and marketing stakeholders and thrive on creating innovative, out-of-the-box event campaigns. You will be reporting to the EMEA VP of Marketing. The impact you will have

Responsibilities

• Development and ownership of an integrated field marketing strategy for the UKI region, based on ROI analysis and business objectives.
• Fully optimised event programme strategy derived from evaluation of target audiences, demand generation engine performance, tested hypotheses, and analysis of conversion rates.
• Best practices shared with the rest of EMEA and global counterparts, and the rest of the marketing organisation.
• Meet or exceed defined targets for live and virtual field programmes and third party sponsorships to drive engagement, increase conversion rates, and generate leads and pipeline.
• Development of scalable and efficient high-impact field marketing programmes, processes, and sales enablement standards.
• Seamless flow of leads from field events into marketing automation systems and to sales team stakeholders to maximise pipeline generation and conversion.
• Building and driving solid partnerships with critical field stakeholders.
• Hire and facilitate the growth and development of team members through coaching and mentorship.

Qualifications

• 10+ years of experience managing events and regional marketing in UKI, including at least five years running field marketing programmes and three years managing people.
• Have a proven track record of building/managing high-performing teams.
• Experience in pipeline building, with responsibility and accountability for sales.
• Experience holding/managing large event budgets.
• Experience building new event programmes, documentation, and enablement of cross-functional teams at scale.
• Experience driving increased demand and conversions for field marketing programmes.
• Strong background in data management/analytics and metrics, and reporting to key stakeholders.
• Strong project, communication, and time management skills with the ability to effectively manage numerous projects simultaneously in a fast-paced, collaborative environment.
• Ability to use CRM (SFDC), analytical tools, and marketing automation systems (Marketo).
• Travel for events will be required (when appropriate).