Senior Digital Marketing Specialist

Sabre; Richmond; Hybrid; GBP 50,000 - 70,000; Full time

Job summary

A leading technology firm based in Richmond is seeking an experienced Social Media Manager. The role involves developing and executing engaging social media strategies across various platforms while collaborating with creative teams to ensure brand consistency. Candidates should have at least 7 years of marketing experience, including 2 years in social media management, preferably within the tech or SaaS industries. Strong writing skills in English are essential, and the role requires hands-on management of daily social activities.

Benefits

Flexible working hours

Collaborative work environment

Career development opportunities

Qualifications

• 7+ years in marketing, with a minimum of 2+ years as a dedicated social media manager.
• Experience with tech brands or SaaS industries.
• Fluent in English with strong writing skills.

Responsibilities

• Execute a social media strategy across multiple platforms.
• Manage social media content calendar and campaigns.
• Collaborate with in-house creative teams for high-quality content.

Skills

B2C or B2B social media experience

Content creation

Social media strategy execution

Project management

Data analysis for content optimization

Tools

Content management tools

Project management tools

Job description

London (Richmond) based role - 3 days per week in the office

Sabre is a technology company that powers the global travel industry. By leveraging next-generation technology, we create global technology solutions that take on the biggest opportunities and solve the most complex challenges in travel.

Positioned at the center of the travel, we shape the future by offering innovative advancements that pave the way for a more connected and seamless ecosystem as we power mobile apps, online travel sites, airline and hotel reservation networks, travel agent terminals, and scores of other solutions.

Simply put, we connect people with moments that matter.

What does a great Social Media Manager do?

Sabre is looking for a social media manager that loves a plan, loves to collaborate and knows how to execute. We are in the middle of a shift in how we market, guided by a new senior team that places weight on both brand building and sales activation.

The ideal candidate digs into objectives, positioning and audience behavior before moving to tactics. You will shape your own ideas, and you will also unlock the creative strength of the wider marketing team.

This role sits at the heart of how Sabre engages audiences across brand stories, thought leadership and platform messaging.

Responsibilities include:

• Executing a killer social media strategy, with daily content shaped for each channel.
• Manage the social media content calendar across LinkedIn, Instagram, YouTube, X and Facebook. Clarify priorities and approach by channel.
• Build and deliver social media campaigns in response to briefs from campaign managers.
• Respond quickly to comments, mentions and shares to keep conversations active and positive.
• Sometimes copywriting, sometimes optimizing copy from elsewhere, and ensure all content aligns with brand tone of voice and positioning.
• Work closely with in-house videographers, designers and campaign teams to produce high quality content.
• Create and roll out an employee and user generated content plan for Sabre.
• Attend key events, or direct local event teams, to capture content built to perform on social.
• Produce regular reports and insights for marketing and creative teams, linking performance back to objectives, positioning and targeting. Optimize for reach, engagement, video performance and content effectiveness.
• Use data and insight to spot what lands with our target customers and adjust content accordingly.
• Partner with PR, People and Internal Comms to ensure consistent stories across all channels.

Who we are looking for in this role:

• Experience in B2C or B2B social media roles that delivered highly engaging content.
• 7+ years in marketing, with a minimum of 2+ years in a dedicated social media manager role
• Experience as Social Media specialist with tech brands, with a genuine enthusiasm and interest in technology or SaaS industries and brands
• Experience in building and executing social strategies for marketing campaigns
• Hands-on experience managing daily social activity. Comfortable with content calendars, project management tools and briefing creators. Confident measuring performance.
• Fluency in English with strong writing skills.

We will give careful consideration to your application and review your details against the position criteria. You will receive separate notification as your application progresses. Please note that only candidates who meet the minimum criteria for the role will proceed in the selection process.