Social Media Strategist

MarketingAlien; Greater London; Hybrid; GBP 40,000 - 50,000; Full time

Job summary

A leading digital marketing agency in Greater London seeks an experienced digital marketer to act as a key point of contact for clients' social media needs. You'll be responsible for providing strategic consultancy, driving insight-led plans, and supporting agency offerings. The ideal candidate will have agency experience, especially in B2C/B2B marketing, and a strong understanding of social media dynamics. This role offers a competitive salary and flexible working arrangements.

Benefits

Competitive salary

23 days holiday plus bank holidays

Training and development opportunities

Company pension scheme

Healthcare cash plan

Flexible working hours

Cycle to work scheme

Qualifications

• Experience working in a digital marketing agency.
• Track record of client success and business development.
• Management experience in social and content environments.

Responsibilities

• Lead point of contact for clients on social-related initiatives.
• Plan and execute strategies based on audience insights.
• Create new business pitches and develop social offerings.
• Administer search engine programs for diagnostic reporting.
• Research and implement social media tools and strategies.
• Monitor web analytics to support client goals.

Skills

Agency-side digital marketing experience

B2B marketing

Understanding of social media management

Knowledge of HTML/CSS

Excellent storytelling

Commercial awareness

Education

BS/BA degree

Job description

Job Summary

• Department : Digital Dep. LONDON OFFICE
• Salary : £40000-£50000 p.a
• Project Location(s) : London (work from home available for few days)
• Education : BS / BA degree preferred
• Work time : Full time

Professional Skills & Qualifications

• An experienced agency-side digital marketer working across B2C / B2B business, particularly B2B
• Agency experience in a social media, digital insights or community management role
• Proven track record of winning new business
• Management teams across social and content
• An excellent storyteller
• Comfortable working in a commercial, ROI driven environment
• Desired : Knowledge of HTML / CSS and website administrations

Benefits

• A competitive salary in the range of £40,000 – £50,000 dependent on experience
• 23 days holiday, increasing to 25 – plus bank holidays.
• Training and development opportunities – technical, professional and other exciting skills
• The chance to immerse yourself in, and learn from, international client projects.
• Company pension scheme – client contribution of 4%, employees 5%.
• Maternity and paternity benefits.
• Profit share scheme.
• Healthcare cash plan.
• Private medical insurance.
• Flexible working including core hours, flexible and extended lunch breaks, late starts for business travellers and remote working.
• Cycle to work scheme with secure cycle parking (and showers and a drying room at the office!).
• Retail and gym discounts.
• Quarterly employee awards
• Regular team socials
• Company laptop
• Opportunity to advance your career
• On site training
• Fantastic agile working environment

Responsibility Includes :

• Acting as the leading point of contact with the clients for all things social related, providing strategic consultancy advice
• Ensuring all plans are insight led, based on audience research and actionable across paid, earned, shared and owned media channels
• Helping to plan and create new business pitches
• Helping to develop the agencies social offering
• Provide recommendations and execute strategies for content development in coordination with social media
• Administer search engine programs (XML sitemaps, shopping feeds, webmaster tools) for purposes of diagnostic reporting on client projects
• Help to create and support marketing content to socialize and use for social media purposes (e.g. customer videos briefs, customer case studies, blog posts, posts from analysts and customers)
• Implement link building campaigns in coordination with client SEO goals
• Assist in development and execution of communication / content strategies via social communities in coordination with SEO goals
• Keep pace with SEO, search engine, social media and internet marketing industry trends and developments
• Research and administer social media tools in support of clients’ social media strategy
• Monitor and administer web analytics dashboards, reports and key reporting tools, and point out key areas of importance in accordance client goals
• Communication to team and management on project development, timelines, and results
• Work closely with the other team members to meet client goals