Social Media Specialist & Content Co-ordinator

Black Rock Restaurants; Brighton; On-site; GBP 30,000; Full time

Job summary

A prominent UK restaurant group in Brighton seeks a Social Media Specialist & Content Coordinator. This role involves managing social media channels, creating engaging content, and driving brand engagement across platforms. Ideal candidates have at least 2 years of relevant experience and a strong portfolio. The position offers a competitive salary of £30,000, team incentives, and career development opportunities.

Benefits

Competitive salary

Team incentives

50% discount at restaurants

Additional holiday days

Refer a Friend Scheme

Cycle to Work Scheme

Qualifications

• 2+ years of experience in social media and content creation roles.
• Strong portfolio of photography, videography, and graphic design.
• Experience with content creation software and analytics platforms.

Responsibilities

• Develop and implement social media plans for five venues.
• Manage and maintain all social media channels.
• Produce high-quality original content showcasing venues and offerings.

Skills

Content creation

Social media management

Photography

Videography

Graphic design

Communication

Analytical skills

Tools

Adobe Creative Suite

Canva

Social media management tools

Job description

Overview

Job Title: Social Media Specialist & Content Coordinator, Black Rock Restaurant Group

Location: Brighton, Head Office

Employment: Full-Time | Permanent

Black Rock Restaurant Group is one of the UK’s most exciting independent restaurant groups, with standout venues across London and Brighton including The Coal Shed, Burnt Orange, The Salt Room, and Tutto. Founded by acclaimed restaurateur Razak Helalat, Black Rock Restaurant Group is a place where passion, quality, and hospitality come together – and where your career can grow and thrive.

About The Role

We\'re looking for a dynamic and creative Social Media Specialist and Content Coordinator to be the voice and visual storyteller for our five premium restaurants. This role combines hands-on content creation with coordination and planning, aiming to enhance our brand reputation, engage our audience, and drive customer acquisition across all digital platforms.

Reporting into the Brand Marketing Manager, you will be responsible for developing and executing a compelling social media plan, managing our online communities, and curating high-quality visual and written content that captures the experience and personality of each venue. A key aspect of this role involves identifying, commissioning, and collaborating with freelance content creators to ensure a world-class and engaging content pipeline.

Responsibilities

• Social Media Strategy & Management
  • Develop and implement comprehensive social media plans for each of our five venues, aligning with overall marketing objectives and following the brand guides.
  • Manage and maintain all social media channels (e.g., Instagram, Facebook, TikTok), ensuring a consistent brand voice and visual identity.
  • Plan, schedule, and publish engaging daily content, including images, videos, stories, and reels.
  • Monitor social media trends, tools, and applications, actively testing and implementing new approaches.
  • Analyse social media performance using relevant metrics, providing regular reports and insights to inform future strategies.
  • Actively engage with our online community, responding to comments, messages, and reviews in a timely and professional manner to foster positive relationships.
• Content Creation & Curation
  • Supported by external agencies, produce high-quality, original content (photography, videography, graphic design, copywriting) showcasing our venues, food and drink offerings, events, and unique experiences.
  • Work with the brand manager to identify, vet, and build relationships with freelance photographers, videographers, and content creators to generate diverse and compelling content.
  • Brief and manage freelance creators, ensuring content aligns with brand guidelines and project objectives.
  • Work with our UGC agency to find and brief creators.
  • Funnel content across different marketing channels i.e. CRM newsletters, web pages, blogs and internal comms.
  • Coordinate weekly content calendars for all venues, ensuring a steady stream of fresh and relevant material.
  • Oversee the editing and approval process for all externally sourced content.
  • Maintain a well-organised digital asset library for all venues.
• Online Communication & Engagement
  • Execute engaging online campaigns to drive bookings, event attendance, and brand awareness.
  • Monitor online reviews and mentions, contributing to our online reputation management.
  • Collaborate with the wider marketing and venue teams to ensure consistent messaging across all platforms.
  • Stay up-to-date with industry news and competitor activities to identify opportunities and challenges.

Skills & Experience

• Proven experience (2+ years) in a social media and content creation role, ideally within the hospitality, retail, or a similar customer-facing industry.
• Demonstrable portfolio showcasing strong photography, videography, and graphic design skills.
• Proficiency with social media management tools and analytics platforms.
• Experience with content creation software (e.g., Adobe Creative Suite - Photoshop, Lightroom, Premiere Pro; Canva).
• Excellent written and verbal communication skills with a keen eye for detail and a strong command of grammar and spelling.
• Ability to craft compelling narratives and engaging copy tailored to different platforms and audiences.
• Strong understanding of current social media trends and best practices.
• Experience working with and managing freelance content creators is highly desirable.
• Self-motivated, proactive, super organised and able to manage multiple projects simultaneously.
• A passion for hospitality, food, drink, and creating exceptional experiences.

What We Offer

We believe in investing in great people. As part of our leadership team, you’ll play a key role in shaping the future of one of the UK’s most respected hospitality groups.

• A competitive salary of £30,000 per annum.
• Team incentives, rewards, and memorable trips
• 50% discount for you, family, and friends at all Black Rock Group restaurants
• An extra day’s holiday every year for your first five years
• Refer a Friend Scheme
• Cycle to Work Scheme
• Genuine career development within one of the UK’s most respected restaurant groups

Why Join Us?

With venues across Brighton and London—including The Salt Room, Burnt Orange, Tutto, and The Coal Shed—we offer excellent progression opportunities across the group. If you want to be part of something special, and join the friendliest team in town, we’d love to hear from you.