Social Media Marketing Executive

The Automobile Association; Basingstoke; Hybrid; GBP 100,000 - 125,000; Full time

Job summary

A leading motoring organization is seeking a Social Media Marketing Executive for a 6-month fixed-term contract in Basingstoke, hybrid working with 3 office days per week. This role involves developing social media strategies and working closely with partners like Red Bull. The ideal candidate will have hands-on experience in creating social media content, a degree in a related field, and strong video production skills. Excellent employee benefits and development opportunities are offered.

Benefits

25 days annual leave plus bank holidays

Worksave pension scheme

Free AA breakdown membership

Discounts on AA products

Company-funded life assurance

Diverse learning and development opportunities

Qualifications

• Experience in creating and developing social media content.
• Interest in social media platforms and trends.
• Strong understanding of social platforms and their audiences.

Responsibilities

• Develop and execute social media strategy across various platforms.
• Create and edit engaging multimedia content.
• Manage social media content calendar and optimize performance.

Skills

Social media content creation

Video production

Visual design

Storytelling

Organizational skills

Education

Degree in Marketing, Communications, Media, or related field

Tools

Canva

Adobe Creative Suite

Job description

Company Description / Business Unit Location: Basingstoke (hybrid working 3 office days per week) plus regular travel to other AA sites and locations. Employment type: initial 6‑month fixed‑term contract (FTC). Think the AA is just about roadside assistance? Think again. For over a century, we’ve been evolving and adapting. Today, as the nation’s leading motoring organisation, we offer a wide range of products and services to millions of customers. From roadside assistance to home and motor insurance, and the latest driving technologies, we have it all. As we continue to expand, diversify, and modernise, joining us as a Social Media Marketing Executive means you’ll play a crucial role in our success and be part of this exciting motoring journey. Our Chief Operating Office (COO) are the backbone of The AA, providing both stability and structure to support growth and innovation. We are the drivers of change. #LI‑Hybrid

Job Overview

Social Media Marketing Executive – AA Group Brand Team. This 6‑month fixed‑term contract is based in Basingstoke (hybrid working, 3 office days per week). You will help shape AA’s social media presence, working with partners like Red Bull, Jurassic World and LADbible.

Responsibilities

• Develop and execute the AA’s social media strategy across platforms including Instagram, TikTok, Facebook, X and YouTube.
• Create, shoot and edit engaging multimedia content tailored to each platform.
• Design visual assets using tools such as Canva or Adobe Creative Suite.
• Write clear, compelling captions and post copy aligned with brand tone and objectives.
• Manage the social media content calendar, schedule posts and monitor performance to optimise results.
• Stay up‑to‑date with social media trends and platform updates to keep content fresh and relevant.

Qualifications

• Hands‑on experience creating and developing social media content, including shooting and editing.
• A genuine interest in social media platforms and digital trends.
• Creative by nature, with a flair for storytelling and visual design.
• Degree qualified in Marketing, Communications, Media, Digital Design or a related field (or equivalent practical experience).
• Familiarity with video production tools and design platforms such as Canva or Adobe.
• Strong understanding of social platforms and their audiences.
• Excellent organisational skills and attention to detail.

Benefits

• 25 days annual leave plus bank holidays + holiday buying scheme.
• Worksave pension scheme with up to 7% employer contribution.
• Free AA breakdown membership from Day 1 plus 50% discount for family and friends.
• Discounts on AA products including car and home insurance.
• Employee discount scheme that gives you access to a car salary sacrifice scheme plus great discounts on healthcare, shopping, holidays and more.
• Company‑funded life assurance.
• Diverse learning and development opportunities.
• Dedicated Employee Assistance Programme and a 24/7 remote GP service.

Additional information

We’re always looking to recognise and reward our employees for the work they do. As a valued member of The AA team, you’ll have access to a range of benefits and development opportunities.

We are an equal‑opportunities employer and welcome applications from everyone. The AA values diversity and the difference this brings to our culture and our customers. We actively seek people from diverse backgrounds to join us and become part of an inclusive company where you can be yourself, be empowered to be your best and feel like you truly belong. We have five communities to bring together people with shared characteristics and backgrounds and drive positive change. #LI‑HH