Social Media Manager BBC Asian Network

BBC; Birmingham; Hybrid; GBP 45,000 - 52,000; Full time

Job summary

A leading broadcasting company is seeking a creative and experienced Social Media Manager to enhance the social presence of its brand. You'll craft engaging content and lead impactful social campaigns geared towards young audiences, bringing radio moments to life. This full-time position is based in Birmingham with a salary range of £45,000 to £52,000, dependent on experience. Ideal candidates will have a strong passion for British Asian music culture and substantial experience in social media management.

Qualifications

• Strong passion and deep knowledge of BBC Asian Network and British Asian music culture.
• Proven experience in creating campaigns resonating with youth audiences.
• Significant experience as a Social Media Manager or content lead in a creative industry.

Responsibilities

• Plan schedule and curate engaging content across social media channels.
• Lead and support major social campaigns responding to trends.
• Produce authentic content bringing audio output to life.

Skills

Marketing

Google Analytics

Photography

Facebook Advertising

Hootsuite

Social Listening

Content Development

SEO

Adobe Photoshop

Social Media Management

Copywriting

Content Management

Tools

Adobe Creative Suite

Job description

JOB DETAILS

JOB BAND: D

CONTRACT TYPE: 12-month attachment / fixed term contract full-time

DEPARTMENT: BBC Sounds

LOCATION: The Mailbox Birmingham. You will be expected to be on-site at the Mailbox 2 - 3 days a week.

PROPOSED SALARY RANGE: 45000 - 52000 depending on relevant skills knowledge and experience. The expected salary range for this role reflects internal benchmarking and external market insights.

We’re happy to discuss flexible working. If you’d like to, please indicate your preference in the application though there is no obligation to do so now. Flexible working will be part of the discussion at offer stage.

Purpose of the Role

We’re looking for a creative and experienced Social Media Manager to help shape the social presence of BBC Asian Network. You’ll lead in bringing our radio moments to life through engaging short‑form video and social content helping young audiences discover the best of our live radio music and podcasts.

Why Join the Team

Asian Network is the leading brand in UK British Asian music culture, producing distinctive content for British Asian audiences to listen, watch and share. You’ll be part of a collaborative fast‑paced and innovative environment where creativity thrives. From A‑list interviews to live music events like AN Certified you’ll have the opportunity to work on high‑impact campaigns that celebrate music and culture while shaping the visual identity of a brand loved across the UK.

Your Key Responsibilities and Impact

• Plan schedule and curate engaging content across Asian Network’s social media channels.
• Lead and support major social campaigns responding to trends and creating shareable social‑first formats.
• Co‑ordinate and manage delivery of content from internal and external suppliers.
• Work with senior commissioning team to identify and amplify key radio moments weekly ensuring content reaches beyond owned channels for maximum impact.
• Produce authentic relatable content that brings our audio output to life for young British Asian audiences.
• Ensure all content complies with BBC and Ofcom policies and support teams and suppliers in meeting these standards.
• Collaborate with other music social media managers, editors and marketing leads to deliver cohesive content strategies.

Your Skills and Experience

Essential Criteria

• Strong passion and deep knowledge of BBC Asian Network, British Asian and South Asian music culture and audience demographics.
• Strong knowledge of social video platforms and how young users discover music and audio content.
• Proven experience in creating campaigns that resonate with youth audiences – examples will be requested.
• Significant experience as a Social Media Manager or content lead in a creative industry.
• Strong interpersonal skills with the ability to build relationships across teams.
• Proficient in Adobe Creative Suite with strong video and image editing skills, especially for TikTok, Instagram Reels and YouTube Shorts.

Desired but Not Required

• Experience working on large‑scale music events or podcast launches.
• Familiarity with BBC editorial and compliance standards.
• Knowledge of social media analytics and how to apply insights to content strategy.
• Experience commissioning content from external creators or agencies.

Key Skills

• Marketing
• Google Analytics
• Photography
• Facebook Advertising
• Hootsuite
• Social Listening
• Content Development
• SEO
• Adobe Photoshop
• Social Media Management
• Copywriting
• Content Management

Additional Details

Employment Type: Full‑Time

Experience: years

Vacancy: 1

Monthly Salary: 45000 - 52000