Social Media Manager

Love Recruitment; Greater London; Hybrid; GBP 35,000 - 40,000; Full time

Job summary

A dynamic wellness brand is seeking a Social Media Manager to own the strategy across channels like Instagram and TikTok. The role requires deep expertise in content creation, community engagement, and analytics. Candidates should have 3+ years in a social-focused role, proven video skills, and a passion for wellness. This position offers a £35k–40k salary along with valuable health perks and hybrid working options.

Benefits

Vitality Health Insurance

BUPA Dental Scheme

Gym membership contribution

Cycle to Work Scheme

Complementary Reformer Bed

Flexible hybrid working

Access to exclusive events

Qualifications

• 3 years in a social‑first role with audience growth examples.
• Proven video skills across short & long form.
• Deep understanding of platform performance.
• Ability to write concise captions and scripts.
• Confident in using platform analytics.

Responsibilities

• Own the social strategy and calendar across multiple platforms.
• Plan, produce, and publish content including UGC.
• Engage with the community and manage interactions.
• Track performance analytics and provide insights.
• Support campaigns and events with content capture.

Skills

Marketing

Google Analytics

Photography

Facebook Advertising

Hootsuite

Social Listening

Content Development

SEO

Adobe Photoshop

Social Media Management

Copywriting

Content Management

Tools

CapCut

Premiere Pro

Final Cut

Job description

Social Media Manager

Location : London / Hybrid

Salary : 35k - 40k per year (benefits)

Start Date : ASAP

The Opportunity

We’re working with an exciting fast‑growing wellness brand that’s redefining how people experience movement at home. They’re not just building a product; they’re building a community and a platform for connection, creativity and feel‑good living. This brand is an award‑winning wellness brand on a rapid growth trajectory expanding into new regions globally. Beyond the home this brand is now in 120 studios, commercial gyms, hotels and wellness spaces across the UK and Europe and we’re imminently launching a new athleisure brand.

The Role

We’re looking for a Social Media Manager who lives and breathes social. You’ll own our multi‑channel strategy and execution across Instagram, TikTok, Facebook, Pinterest, LinkedIn and YouTube, growing audience engagement and community while bringing our brand to life daily.

This is a hands‑on role with leadership moments. You’ll plan the calendar brief and produce content, manage creators and report on performance. You’ll work from our showroom 23 days / week and spend additional time on the road at partner studios across the country capturing content with instructors, members, guests, the team and behind‑the‑scenes moments. There will also be occasional events where you’ll support on‑the‑ground content capture.

What you’ll be doing :

• Own the social strategy & calendar across Instagram, TikTok, Facebook, Pinterest, LinkedIn and YouTube
• Plan, produce and publish platform‑native content (short & long form) including shoots, UGC and creator collaborations
• Community management: daily engagement, DMs, comments, social care alignment with CX; uphold our warm on‑brand voice
• Growth & optimisation: trend mapping hooks, thumbnails, titles, SEO (esp. YouTube), retention tactics, A/B testing
• Influencer/creator management: sourcing, briefing, contracting (where needed), content approvals and performance tracking
• Analytics & reporting: weekly insights, KPI dashboards, learnings and recommendations for continuous improvement
• Campaign support: launches, events, partnerships; on‑the‑ground capture and real‑time posting
• Governance: maintain asset libraries, tone‑of‑voice and visual guidelines; ensure consistency across channels
• Cross‑functional: collaborate with content, product, retail/partner studios and CX to tell cohesive stories

What we’re looking for :

• 3 years in a social‑first role (brand, studio, agency or creator‑led) with examples of audience and engagement growth
• Proven video skills (planning, filming, editing) across short & long form (CapCut, Premiere Pro, Final Cut or similar)
• Channel expertise: deep understanding of what performs natively on Instagram, TikTok and YouTube and how that differs from Facebook, Pinterest and LinkedIn
• Copy & storytelling: sharp concise captions; comfort scripting VO and on‑screen hooks
• Data‑fluent: confident using platform analytics to drive decisions
• People & project management: able to brief creators, juggle timelines and ship consistently at pace
• Basic motion/graphics (captions, lower thirds, overlays)
• Passion for health & wellness; experience with Reformer Pilates is a bonus

Nice to haves :

• Experience with paid social coordination and whitelisting
• Familiarity with influencer platforms/CRMs and scheduling tools

What you’ll get :

• 35000 salary per year
• Complementary Reformer Bed
• Vitality Health Insurance (with wellness perks)
• BUPA Dental Scheme
• Gym membership contribution
• Cycle to Work Scheme
• Flexible hybrid working
• Access to launches, events and creative days with the founding team
• A chance to shape the voice and growth of a purpose‑led, design‑forward wellness brand

Key Skills

Marketing, Google Analytics, Photography, Facebook Advertising, Hootsuite, Social Listening, Content Development, SEO, Adobe Photoshop, Social Media Management, Copywriting, Content Management