Social Media Lead - Podcasts

Bauer Media Group Heinrich Bauer Verlag KG; Greater London; Hybrid; GBP 60,000 - 80,000; Full time

Job summary

A prominent media company in London is seeking a Social Media Lead for Podcasts. This full-time, hybrid position involves setting the social vision and managing a team to brand Bauer's podcast titles and enhance their online presence. Ideal candidates will be social media specialists with experience on platforms such as TikTok and Instagram, deep editing literacy, and a collaborative approach to driving brand growth. The role offers flexible working arrangements and numerous employee benefits.

Benefits

28 days holiday plus bank holidays

Employee training through Bauer Academy

Enhanced parental leave policies

Flexible working opportunities

Qualifications

• Deep understanding of podcast formats and audience behaviour.
• Proven track record of leading or mentoring juniors.
• Familiarity with AI and short-form workflows.

Responsibilities

• Own the social vision and strategy for Bauer’s podcast slate.
• Lead and manage Social Media Producers.
• Define formats, tone, platform priorities and growth plans.
• Build podcasts as brands, not just channels.

Skills

Social media specialist

Editing and platform nuance

Experience with TikTok, Instagram, YouTube

Creative and highly organized

Strong collaboration

Job description

Our Team: How we enrich everyday life

You’ll be joining Bauer Media’s Social Video team — a creative, collaborative and highly ambitious group focused on growing Bauer’s audio and entertainment brands through platform‑native storytelling. Working closely with the Podcasts team, you’ll help bring Bauer’s growing podcast slate to life across social platforms.

The Difference You Will Make

As Social Media Lead for Podcasts you’ll be setting the social vision and defining how Bauer’s podcasts show up online. You’ll help transform our titles into culturally relevant brands built to scale. This is a mid‑weight 360° role with real scope and influence. You’ll set the social vision across multiple podcast titles, oversee day‑to‑day output of a team of Social Producers, and work closely with podcast Executive Producers, Content Producers, talent and commercial teams to drive reach, relevance and long‑term brand growth.

This is not a hands‑on editing role, but it does require deep editing literacy. You need to understand what makes a great clip, how platform‑native video works, and how to push teams creatively and commercially.

Your Role

• Owning the social vision and strategy for Bauer’s podcast slate. A small part of this role will also be overseeing the social strategy for our Rayo app.


• Partnering closely with podcast Executive Producers and Content Producers.


• Defining formats, tone, platform priorities and growth plans.


• Building podcasts as brands, not just channels.


• Leading and managing Social Media Producers. You’ll oversee the team responsible for channels, community management, and editing and publishing podcast clips, setting clear priorities, giving high‑quality creative feedback, and raising standards across output.


• Acting as editorial and quality gatekeeper.


• Building agile workflows for trend‑led and reactive content.


• Using data insights to refine strategy.


• Championing AI tools.

The Skills You Will Bring

• You will be a social media specialist with media, entertainment or podcast experience.


• Deep understanding of editing and platform nuance.


• Proven track record across TikTok, Instagram and YouTube.


• Experience leading or mentoring juniors.


• Creative, reactive and highly organised.


• Strong collaborator with talent and stakeholders.


• Knowledge of podcast formats and audience behaviour.


• Familiarity with short‑form workflows and AI.

Working Pattern / Location

Full time, permanent. Hybrid role, based in our London office.

About Bauer Media Group

We are a media business focused on creating content that matters to millions of people across Europe. Our offering extends from print and online publishing to audio broadcasting and entertainment, alongside investments in other media related sectors. With more than 500 million copies sold each year, we are one of Europe’s largest Publishers. From women’s and celebrities’ magazines to TV listings to food and special interest, we own some of the most popular publishing brands in Germany, UK, Poland and France – both digital and print. But not only that. Reaching over 61 million listeners weekly, we operate over 150 radio and podcast brands in nine countries, spanning the UK, Ireland, Poland, Slovakia, Denmark, Sweden, Finland, Norway and Portugal. Family‑owned in the 5th generation, Bauer Media focuses on the long‑term, with a consumer‑first mindset that guides us across our diverse portfolio. Our workforce of 12,000 shares a common purpose: to deliver content and services that enrich people‘s everyday lives.

What’s in it for you

• You’ll have 28 days holiday, bank holidays & 2 volunteer days to use.


• Your development matters, so access to our internal training provider – Bauer Academy, is a huge win.
  
• We have enhanced Maternity/Adoption, Paternity and Shared Parental Leave Pay.


• You’ll have the opportunity for flexible working.


• And much more! Find the full details of our benefits here

We are an international employer and equal opportunities are important to us. That's why we welcome everyone in their uniqueness, regardless of e.g. religion, gender, skin colour, disability in our house.

We are committed to ensuring our recruitment process is inclusive and accessible to all If you have a disability or a long term health condition, and need us to make any reasonable adjustments or do anything differently during any stage of the recruitment process, please let us know by emailing [e-mail].

We are actively recruiting for this position, so the job advert may close earlier than expected.

If you have any feedback regarding our UK recruitment process, please email [e-mail] we would love to hear from you.