Social Media Executive

Regatta Limited; Basingstoke; On-site; GBP 25,000 - 35,000; Full time

Job summary

A leading outdoor apparel company is seeking a Social Media Executive to join their Digital Content & Marketing team. This role involves shaping and delivering social media strategies and creating engaging content for platforms like Instagram, Facebook, and TikTok. Candidates should be creative and strategic, with experience in social media management and content creation. The position requires collaboration across departments to ensure alignment with brand priorities and aims at enhancing audience engagement and brand awareness.

Qualifications

• Experience in creating engaging video content and imagery.
• Proven track record of managing social media campaigns.
• Ability to analyze data insights and track performance.

Responsibilities

• Create and coordinate social media content and campaigns.
• Maintain global social media calendar for engagement.
• Report regularly to senior stakeholders.

Skills

Creative content creation

Strategic thinking

Social media management

Monitoring social trends

Tools

Brandwatch

Social Tip

Bazaarvoice

Job description

Join our Digital Content & Marketing team as a key player in shaping and delivering the social media strategy for Regatta and Dare2b. Reporting to the Social Media Manager, you'll create and coordinate engaging, on‑brand content and campaigns across all social platforms to reach and inspire new and existing customers. You'll work collaboratively with Marketing, Design, and Performance teams to ensure campaigns are innovative, consistent, and aligned with business priorities. Using data insights, you'll track performance, share recommendations, and identify opportunities for growth. If you're creative, strategic, and passionate about connecting with audiences through social storytelling, we'd love to hear from you.

We are an equal opportunities employer and encourage applications from all backgrounds. Diversity, Equity, and Inclusion: At Regatta Group, we are committed to creating a diverse, inclusive, and welcoming workplace. If you require reasonable adjustments during the recruitment process, we are happy to support you. Take the leap – join us in making a difference, both for our team and the world around us.

It's a friendly, supportive family business – a place where bakers, dog walkers, bookworms, students, parents, travellers, movie buffs, foodies, festival goers, musicians and more come together to create experiences our customers really appreciate.

Responsibilities

• A detailed and considered global social media calendar for each platform, maximising the relevance of storytelling to drive engagement, reach, and follower growth
• Maintaining weekly, monthly and yearly social media and content calendars aligned to the overarching strategy, for each social platform, maximising the relevance of storytelling to drive engagement, reach and follower growth
• Creating engaging video content, imagery and copy that feels authentic, aligns to the brand tone of voice and is relatable to our consumer and their lives in the outdoors
• Confident monitoring social trends and creating reactive content in response. Ensuring new findings are fed into wider BAU campaign planning.
• Ensuring content is delivered strategically to the relevant channel for maximum exposure
• Implementation of content across social media platforms, including but not limited to: Instagram, Tik Tok, Facebook, Twitter, Pinterest and YouTube
• Regular reporting to senior stakeholders, aligned to the wider content team report and input into wider campaign reports led by marketing
• Monitoring social community management and moderation, in collaboration with the Customer Service team and 3rd party tool
• Driving brand awareness and revenue from content that is relevant and engaging to key audience groups
• Working closely with the wider content and marketing team to feed social first thinking into campaign plans and to ensure content and assets delivered are fit for channel
• Working closely with Social Media Manager and Senior Social Media Executive to roll out micro‑influencer outreach strategy for Regatta and Dare2b, to extend brand reach to new and relevant audiences and to gain additional content
• Supporting the Social Media Manager and Senior Social Media Executive in monitoring and optimising key social platforms inc. Brandwatch (Falcon), Bazaarvoice, Social Tip to further amplify social content
• Working with the PR team to amplify other influencer outreach projects
• Attending ad‑hoc PR events and brand shoots to capture social‑first content for the brand channels
• Build and maintain relationships with the wider Regatta and Dare2b departments including, but not limited to, Product, Retail etc. ensuring their needs are considered in social calendars

Success is measured in this role

• Well thought‑through and detailed weekly social plans, approved by the Social Media Manager
• Highly engaged social content, which meets agreed KPIs e.g. engagement, associated sales, comments, CTRs etc
• Highly engaged social audience, meeting underlying social audience growth rates and content engagement rates across multiple social platforms
• Regular positive feedback captured from cross‑functional and wider business teams