Social Media Content Creator

Vinca Wine | B-Corp™; Greater London; Hybrid; GBP 28,000 - 35,000; Full time

Job summary

A growing wine brand in the UK is seeking a Social Content Creator to enhance their online presence. This hybrid role involves managing social media content for platforms like Instagram and TikTok, collaborating with the founders, and creating engaging videos and posts. The ideal candidate will have at least 2 years of experience in content creation, be familiar with video editing tools, and have a genuine interest in wine and social media. This is a hands-on role with opportunities to shape the brand's online strategy.

Benefits

Hybrid work model

Wine tastings and events

Friendly team environment

Qualifications

• Proven experience creating social content for a brand or agency (ideally 2+ years).
• Confident in shooting and editing short-form videos for Instagram and TikTok.
• Proactive and organized in a fast-paced startup environment.

Responsibilities

• Own the social content calendar across key channels.
• Shoot and edit short-form video and stills.
• Support the team at trade tastings and events.

Skills

Content creation

Social media strategy

Video editing

Community engagement

Tools

CapCut

InShot

Premiere Pro

Job description

Overview

We’re Vinca – an independent, B-Corp certified wine company bringing organic Sicilian wine to cans and aluminium bottles across the UK and beyond. You’ll find us on the shelves of Tesco, M&S and on board some of Europe’s leading airlines, as well as at festivals, tastings and events up and down the country.

We’re a small, ambitious team building a brand that feels like golden hour in a can: relaxed, modern, social and a little bit sunny even on a grey Tuesday.

Now we’re looking for a Social Content Creator to help us show up online with that same energy consistently, creatively and strategically.

The role

This is a hybrid role, split between creating content and co-ordinating our social output.

You’ll own the day-to-day content for our social channels (mainly Instagram and TikTok), setting the agenda, planning the calendar and making thumb-stopping content yourself – as well as collaborating with photographers and other creators within a set budget.

A big part of this role is bringing the Vinca founder story to life: you’ll work closely with the founders to capture honest, behind-the-scenes moments and founder-led storytelling that shows what it really takes to build a modern wine brand – and why Vinca exists in the first place.

You’ll be the person who makes sure Vinca shows up in the right way at the right moments: from big cultural events and seasonal moments, to highlighting our key retail partners (Tesco, M&S etc.), to supporting our trade team at tastings and events.

It’s a hands-on role in an early-stage start-up, with real input into our overall brand strategy, messaging and growth.

What you’ll be doing

Content & social strategy

• Own the social content calendar across key channels (Instagram, TikTok, LinkedIn support where needed).
• Plan content around business goals (launches, partnerships, key listings, trade priorities) and cultural moments (seasons, calendar events, relevant trends).
• Bring proactive ideas for always-on content that grows our community, drives engagement, reacts to trends and keeps Vinca feeling relevant.

Content creation & production

• Shoot and edit short-form video (Reels, TikToks, Stories, behind-the-scenes) and stills (product, lifestyle, event content).
• Confidently appear on camera yourself when needed, and know when to put the spotlight on our founders – helping them tell the Vinca story in a natural, engaging way.
• Plan and film founder-led content (interviews, Q&As, behind-the-scenes, “day in the life”, story-led pieces) that brings our mission, values and personality to life.
• Create simple graphics, social assets and captions that feel on-brand and scroll-stopping.
• Brief and manage photographers, videographers and external content creators, working to a set budget and clear deliverables.

Community, partners & events

• Create content that heroes our key partners (Tesco, M&S, etc.) – from shelf shots and POS content to fun “shop with me” style videos.
• Support the team at trade tastings, store activations and events, capturing content on the road with a social-first mindset.
• Help build and nurture our online community – jumping into comments, DMs and reposting UGC where needed.

Performance & optimisation

• Track how content is performing and regularly share simple, actionable insights with the team.
• Test new formats, timings, hooks and ideas, and feed learnings into the content strategy.

You’ll thrive in this role if you…

• Have proven experience creating social content for a brand, agency or as a successful creator (ideally 2+ years).
• Are confident in shooting and editing short-form video for Instagram and TikTok (CapCut, InShot, Premiere Pro, or similar).
• Understand how to create content that stops the scroll – strong hooks, storytelling, pacing, sound, trends.
• Are just as happy planning and organising (calendars, shoots, budgets) as you are being creative.
• Are comfortable working from home, from the office and out on the road – in bars, shops, events and the occasional vineyard.
• Love being part of shoots and events, talking to people and capturing real, in-the-moment content.
• Have a genuine interest in wine, food, culture and social media – and an eye for what feels current.
• Are proactive, organised and happy in a small, fast-moving start-up where things change quickly.

What we offer

• The chance to shape how a growing wine brand shows up online from an early stage.
• Real input into our brand strategy and messaging, not just “posting what you’re given”.
• A friendly, down-to-earth team that cares about doing things sustainably and thoughtfully.
• Hybrid working: a mix of office, home and on-the-road content days.
• Wine, of course – plus tastings, events and trips when we can.