Snr Marketing Manager/Head of Marketing

Trades Workforce Solutions; United Kingdom; Hybrid; GBP 125,000 - 150,000; Full time

Job summary

A leading travel company in the UK seeks a Head of Marketing to accelerate the Tours business growth. This hybrid role involves driving awareness, demand, and revenue through strategic marketing. Strong B2C marketing skills and a passion for unique travel experiences are essential. The ideal candidate will oversee campaign building, enhance brand positioning, and take ownership of marketing execution.

Qualifications

• Experience in B2C marketing and customer-centric communications.
• Hands-on approach to using CRM systems.
• Ability to build campaigns that enhance brand positioning.

Responsibilities

• Drive awareness, demand, and revenue through strategic marketing.
• Build out campaigns at both product and brand level.
• Own the marketing plan and execution.

Skills

CRM

Customer Acquisition

Customer Retention

B2C

Brand Marketing

Social Storytelling

Job description

Skills: CRM Customer Acquisition Customer Retention B2C Brand Marketing Social Storytelling

Salary type: Annual

Salary: Negotiable

Location: London / Hybrid

Job Description

Working for a specialist tour operator that curates travel experiences that center around discovery, providing customers with unique and engaging experiences around the world.

As part of a continued vision for growth, this is a new role for a commercially minded Head of Marketing to accelerate the expansion of the Tours business. This role will drive awareness, demand, and revenue through strategic marketing and high-impact execution.

The role needs someone who is hand’s on, strong on using CRM from pre travel, post tour and bringing to life the brand positioning and product stories. Building out campaigns at both a product and brand level, amplifying content and driving engagement and conversion.

If you are ready to build something exciting, and own the marketing plan and execution, this is a fabulous role. A passion for specialist, small group touring and authentic product experiences and experienced in b2c, customer centric communications is required.

Hybrid role with 3 days in the office in London.