SMB Account Executive (DACH)

Canva; Greater London; On-site; GBP 40,000 - 60,000; Full time

Job summary

A leading design platform based in London seeks an Account Executive to drive outbound sales and engage SMB clients. You will be responsible for understanding customer needs, providing tailored solutions, and building long-term relationships. Ideal candidates will have a proven success record in sales, strong negotiation and communication skills, and fluency in German. Join a vibrant team in a dynamic work environment, with various benefits to ensure your success both in and out of the workplace.

Benefits

Equity packages

Inclusive parental leave policy

Annual Vibe & Thrive allowance

Flexible leave options

Qualifications

• Proven track record of success in outbound sales or account management roles.
• Strong sales acumen with excellent negotiation and communication skills.
• Results-oriented mindset focused on revenue growth.

Responsibilities

• Conduct outbound sales activities to identify and engage SMB clients.
• Develop understanding of customers' needs to tailor solutions.
• Maintain strong, long-term client relationships.

Skills

Outbound sales

Account management

Negotiation

Communication

Interpersonal skills

CRM software

Fluency in German

Tools

Salesforce

Outreach IO

Sales Navigator

Gong

Job description

Job Description

Join the team redefining how the world experiences design.

Hello, hey, g'day, mabuhay, kia ora, 你好, hallo, vítejte!

Thanks for stopping by. We know job hunting can be a little time consuming and you're probably keen to find out what's on offer, so we'll get straight to the point.

Where And How You Can Work

The buzzing Canva London campus features several buildings around beautiful leafy Hoxton Square in Shoreditch. While our global headquarters is in Sydney, Australia, London is our HQ for Europe, with all kinds of teams based here, plus event spaces to gather our team and communities. You’ll experience a warm welcome from our Vibe team at front of house, amazing home cooked food from our Head Chef and a variety of workspaces to hang out with your team mates or get solo work done. That said, we trust our Canvanauts to choose the balance that empowers them and their team to achieve their goals and so you have choice in where and how you work.

What You’d Be Doing In This Role

Our Account Executives work closely with our customers to understand their goals and provide tailored solutions to meet their needs. Whether it's creating eye-catching pitch decks for their sales teams, designing creative marketing materials at scale, or ensuring everyone is on-brand, our team has the expertise to help our customers in all departments succeed.

You’ll own a targeted book of SMB prospects, run an end to end sales cycle from initial outreach to close, and contribute directly to revenue generation. Leveraging the SPICED methodology, you'll qualify opportunities effectively, uncover customer value, and drive scalable, repeatable sales motions.

This is a high impact role, ideal for someone who thrives in a fast growing environment, enjoys autonomy, and is energised by building pipeline, closing deals, and shaping Canva’s presence in Europe.

At the moment, this role is focused on:

• You’ll conduct outbound sales activities to identify, prospect, and engage with SMB clients.
• You’ll develop a deep understanding of SMB customers' needs, pain points, and objectives to tailor Canva's solutions effectively.
• You’ll proactively reach out to potential SMB clients via phone, email, and other channels to present Canva's value proposition and product offerings.
• You’ll build and maintain strong, long-term relationships with SMB clients through regular communication, follow-up, and exceptional customer service.
• You’ll collaborate closely with internal teams, including Sales & Success, Marketing and Product, to optimise the sales process and ensure a seamless customer experience.
• You’ll meet and exceed sales targets and performance metrics, including monthly quotas and conversion rates.
• You’ll keep accurate and up-to-date records of sales activities, customer interactions, and pipeline management using our CRM system.
• You’ll stay informed about industry trends, competitive landscape, and product developments to effectively position Canva in the SMB market segment.

You're probably a match if

• You have a proven track record of success in outbound sales or account management roles, preferably in a B2B or SMB-focused environment.
• You have strong sales acumen with excellent negotiation, communication, and interpersonal skills.
• You have a results-oriented mindset with a passion for driving revenue growth and delivering exceptional customer experiences.
• You have the ability to work independently, prioritise tasks, and manage time effectively in a fast-paced, target-driven environment.
• You have familiarity with CRM and outreach software (e.g., Salesforce, Outreach IO, Sales Navigator, and Gong).
• You're fluent in German.
• You have prior experience in the tech industry, SaaS sales, or working with SMB clients is a plus.

About The Team

Our Sales and Success team support Canva Enterprise, with the mission to empower every organisation to design. Canva Enterprise lets organisations consolidate design, content production, and collaboration tools under one secure and centralised account. From whiteboards to docs, to presentations and our AI platform magic Studio, our Sales team work with all departments empowering them to create and collaborate at scale.

What's in it for you?

Achieving our crazy big goals motivates us to work hard - and we do - but you'll experience lots of moments of magic, connectivity and fun woven throughout life at Canva, too. We also offer a range of benefits to set you up for every success in and outside of work.

Here's a taste of what's on offer:

• Equity packages - we want our success to be yours too.
• Inclusive parental leave policy that supports all parents & carers.
• An annual Vibe & Thrive allowance to support your wellbeing, social connection, office setup & more.
• Flexible leave options that empower you to be a force for good, take time to recharge and supports you personally.

Check out lifeatcanva.com for more info.

Other Stuff To Know

We make hiring decisions based on your experience, skills and passion, as well as how you can enhance Canva and our culture. When you apply, please tell us the pronouns you use and any reasonable adjustments you may need during the interview process.

We celebrate all types of skills and backgrounds at Canva so even if you don’t feel like your skills quite match what’s listed above - we still want to hear from you!

Please note that interviews are conducted virtually.