Services Marketing Officer - Wellbeing and Development

RAF Association; Leicester; Hybrid; GBP 35,000 - 37,000; Full time

Job summary

A charitable organization supporting veterans seeks a Services Marketing Officer to lead wellbeing marketing campaigns. You will plan multi-channel campaigns to recruit volunteers and enhance service uptake while ensuring brand consistency. The ideal candidate has a proven track record in successful campaigns, with experience in CRM systems like Salesforce and ideally in the wellbeing sector. This role offers hybrid working based in Leicester and is integral in enhancing the organization's profile.

Benefits

Up to 42 days annual leave

Life insurance

Sick pay

Health cashback plan

Refer a Friend Bonus

Cycle to Work Scheme

Qualifications

• Proven track record in delivering successful campaigns.
• Marketing experience within the wellbeing sector is desirable.
• Up to date computer literacy is essential.

Responsibilities

• Lead the delivery of integrated wellbeing marketing campaigns.
• Plan and execute multi-channel campaigns to recruit volunteers.
• Act as the wellbeing marketing subject matter expert.
• Manage coordination with agencies to maximize campaign impact.
• Drive innovation by testing new tools and approaches.

Skills

Campaign delivery

Audience segmentation

Creative thinking

CRM systems usage

Tools

Salesforce

Job description

Services Marketing Officer – Wellbeing and Development

£35004 - £36845 37.5 hours per week
Leicester based LE3 1UT with hybrid working

Benefits

• Up to 42 days annual leave, life insurance and sick pay
• Enrolment in health cash back plan to cover everyday healthcare costs
• Refer a Friend Bonus
• Cycle to Work Scheme / close to park and ride at Leicester Forest East
• Subsidised short breaks at selected RAFA Accommodation

About us

The RAF (Royal Air Forces) Association has a clear objective: to help sustain a resilient and empowered RAF community. Through our sector-leading welfare and wellbeing services, we offer a wide range of support to serving personnel, veterans and their families. With thousands of members and supporters across the UK and further afield, plus hundreds of dedicated employees and volunteers, we have the network and experience needed for a personal one-to-one approach. We work together to make sure no one is ever left behind.

About the role

This is a newly created role based with our growing Marketing Team. The Services Marketing Officer leads the planning and delivery of wellbeing marketing in support of key organisational objectives: recruiting high-quality welfare volunteers, attracting new service users, increasing uptake of welfare and wellbeing services and raising the RAF Association’s profile. The role champions innovation in marketing, exploring new channels, ideas, and technologies to enhance engagement and service delivery. Reporting to the Head of Services Marketing, the Services Marketing Officer serves as the main contact for wellbeing marketing and collaborates with agencies, suppliers, and internal teams. They will also contribute to broader organisational marketing and engagement initiatives as needed.

Primary responsibilities

• Lead the delivery of integrated wellbeing marketing campaigns, ensuring brand consistency and compliance.
• Plan and execute person-centred, multi-channel campaigns to recruit volunteers and increase service uptake.
• Act as the wellbeing marketing subject matter expert, advising on strategy and execution.
• Collaborate with welfare teams to align marketing activity with service and recruitment priorities.
• Manage day-to-day coordination with agencies and suppliers to maximise campaign impact.
• Work with the Customer Engagement Team to enhance supporter experiences in line with the Engagement strategy.
• Ensure welfare marketing aligns with broader organisational communications and fundraising plans.
• Drive innovation by testing new tools, channels, and approaches to improve campaign performance and user experience.

About You

We need you to have a proven track record in delivering successful campaigns and appeals in a professional fundraising, marketing or communications role. Previous marketing experience within the wellbeing sector is highly desirable though not essential. With an understanding of audience segmentation and customer journeys, you will have the ability to translate the Associations work into engaging communications and marketing campaigns. Up to date computer literacy is essential for this role as you will need experience of using CRM systems (we use Salesforce) for customer management, analysis and reporting. If you are creative, proactive results-driven individual we would love to hear about what you can bring to the role!

It is highly recommended that you read the full role profile and person specification which is available to view on our website www.rafa.org.uk

To apply

Please send your cover letter and CV to [e-mail]

Other information

Closing Date 8am Monday 5 January
Interview Date w/c 12 January
(please note our office is closed from 24 December and will reopen on 2 January)
The RAF Association is a Disability Confident employer. Please let us know if you require any assistance with your application.
Applicants must have the right to work in the UK as we are unable to enter into sponsorship agreements