SEO Specialist for Optics & Healthcare Growth

Boots Opticians; Nottingham; Hybrid; GBP 30,000 - 45,000; Full time

Job summary

A leading optical retailer is seeking a skilled SEO Specialist to enhance their digital content strategy. This role involves optimizing digital campaigns, conducting keyword research, and implementing best SEO practices. The ideal candidate will have a strong background in paid media campaigns and SEO expertise, particularly for large retail brands. The position offers a full-time contract with flexible working options.

Benefits

Boots Retirement Savings Plan

Discretionary annual bonus

Generous employee discounts

Flexible benefits scheme

Access to 24/7 counselling support

Qualifications

• Track record of delivering exceptional paid media campaigns ideally for large retail brands.
• Strong understanding of content optimization for organic traffic generation.
• Demonstrable experience in SEO best practices.

Responsibilities

• Conduct comprehensive keyword research to inform content planning.
• Optimize on-page elements for SEO best practices.
• Perform regular technical audits and resolve issues.

Skills

Delivering exceptional paid media campaigns

Content optimization for organic traffic generation

SEO best practices

On-page, off-page and technical SEO

Collaboration

Commercial savviness

Job description

A leading optical retailer is seeking a skilled SEO Specialist to enhance their digital content strategy. This role involves optimizing digital campaigns, conducting keyword research, and implementing best SEO practices. The ideal candidate will have a strong background in paid media campaigns and SEO expertise, particularly for large retail brands. The position offers a full-time contract with flexible working options.