SEO Specialist

BOOTS; Greater London; On-site; GBP 40,000 - 55,000; Full time

Job summary

A leading health and beauty retailer is seeking a passionate SEO Specialist to shape the future of their website. You will develop and implement strategies to enhance online visibility and drive high-quality traffic. Key responsibilities include leveraging SEO tools, conducting keyword research, and ensuring optimal site health. The ideal candidate has proven SEO experience and strong analytical skills, thriving in a fast-paced environment. Competitive salary and benefits available.

Benefits

Boots Retirement Savings Plan

Discretionary annual bonus

Generous employee discounts

Enhanced maternity/paternity/adoption leave pay

Flexible benefits scheme

Access to counselling and support

Qualifications

• Proven experience in an SEO role with both on-page and technical SEO understanding.
• Highly analytical and confident using data to shape strategy.
• Experience with website CMS platforms.

Responsibilities

• Leverage SEO tools to track search trends.
• Conduct keyword research for on-site optimisations.
• Monitor technical SEO site health.

Skills

SEO

Analytical skills

Stakeholder management

Attention to detail

CMS platforms knowledge

Tools

Google Search Console

SEMrush

Lumar

Screaming Frog

AEM

Job description

Overview

Role - SEO specialist

Contract: Fixed Term - 6 Months

Shift pattern: Full Time - 5 days in the office

Location: Nottingham Support Office - NG90

Closing date: 5th December 2025

Recruitment Partner: Matthew Nelligan

About the role

We're looking for a passionate SEO Specialist to play a key role in shaping the future of Boots.com. In this role, you'll support the planning and execution of our SEO roadmap, helping us achieve ambitious sales and brand awareness goals. Your expertise will drive high-quality traffic, boost profitable sales, and attract new customers. Make a real impact on our digital growth journey.

Responsibilities

• Leverage SEO tools and analytics platforms (e.g., Google Search Console, SEMrush, Pidatametrics, Similarweb) to track search trends and monitor organic performance.
• Conduct keyword research and provide actionable insights to guide on-site optimisations and overall SEO strategy aligned with KPIs.
• Ensure Boots.com is optimised for emerging AI-driven search experiences and Large Language Model (LLM) visibility.
• Perform regular SEO audits and analysis to inform ecommerce and merchandising teams for continuous improvement.
• Monitor and maintain technical SEO site health using tools such as Lumar and Screaming Frog.
• Deliver best-practice training sessions to wider ecommerce teams to embed SEO principles.
• Prepare and present clear, actionable reports on organic performance metrics and KPIs.
• Support new product development (NPD) and seasonal launches to ensure optimal SEO implementation.
• Collaborate with and provide guidance to the SEO Assistant to achieve team objectives.
• Act as the SEO point of contact across key stakeholder groups (Trading, Digital Experience, Merchandising, Product, and IT), ensuring SEO is embedded in decision-making, project planning, and execution.

Qualifications

• You have proven experience in an SEO role, with a solid understanding of both on-page and technical SEO best practices.
• You're highly analytical, confident in using data and insights to shape strategy, improve performance, and deliver impactful SEO plans.
• You excel at stakeholder management, comfortable presenting and sharing insight.
• You thrive in a fast-paced environment, managing multiple projects simultaneously without compromising quality.
• Attention to detail is second nature to you, and accuracy is something you never compromise on.
• You bring hands-on experience with website CMS platforms (e.g., AEM) and are eager to apply this knowledge to drive results.

Benefits

• Boots Retirement Savings Plan
• Discretionary annual bonus
• Generous employee discounts
• Enhanced maternity/paternity/adoption leave pay and gift card for anyone expecting or adopting a child
• Flexible benefits scheme including option to buy additional holiday, discounted gym membership, life assurance, activity passes and much more.
• Access to free, 24/7 counselling and support through TELUS Health, our Employee Assistance Programme.

We have a great range of benefits in addition to the above that offer flexibility to suit you - find out more at boots.jobs/rewards. Exclusions may apply, eligible roles only. Please note, any salary estimates given on third-party sites are not provided or endorsed by Boots and may not be accurate.

Why Boots

At Boots, we foster a working environment where consideration and inclusivity help everyone to be themselves and reach their full potential. We are proud to be an equal opportunity employer, passionate about embracing the diversity of our colleagues and providing a positive and inclusive working environment for all. As the heart of everything we do at Boots, with you, we change for the better.

What’s next

If successfully selected for interview the Talent Partner will reach out to discuss the interview process with you in more depth.

Where a role is advertised as full-time, we are open to discussing part-time and job share options during the application process. If you require additional support as part of the application and interview process, we are happy to provide reasonable adjustments to help you to be at your best.

This role requires the successful candidate to complete a pre-employment check after receiving an offer. Depending on your location you will be asked to submit either a DBS (Disclosure & Barring Service), PVG (Protection of Vulnerable Groups) or an Access NI Check.

Boots is a Ban the Box employer and will consider the suitability of applicants with criminal convictions on a case-by-case basis.