SEO Specialist

Charlotte Tilbury; London; Hybrid; GBP 35,000 - 45,000; Full time

Job summary

A leading beauty brand in London is seeking an SEO Specialist to enhance online visibility and drive inbound performance. This role involves executing on-page SEO strategies, conducting keyword research, and collaborating with teams to integrate SEO into digital initiatives. Ideal candidates have 2+ years of SEO experience, strong communication skills, and a passion for digital marketing. The position offers a hybrid work model and generous employee benefits.

Benefits

25 days holiday plus bank holidays

Inclusive parental leave policy

Generous product discount

Qualifications

• 2+ years' experience in digital and multi-channel SEO in an ecommerce environment.
• Strong communication skills with a passion for digital marketing and SEO.
• Knowledge of a second language (French, German, Italian, or Spanish) is preferred but not essential.

Responsibilities

• Own and execute on-page SEO strategies, including copy optimization.
• Localize blog content and ensure SEO best practices.
• Drive improvements in Local Search visibility.

Skills

SEO strategy execution

Performance analysis

Keyword research

Communication skills

Tools

Google Analytics

SEMrush

Google Search Console

Job description

Founded by British makeup artist and beauty entrepreneur Charlotte Tilbury MBE in 2013, Charlotte Tilbury Beauty has revolutionised the face of the global beauty industry by de-coding makeup applications for everyone, everywhere, with an easy-to-use, easy-to-choose, easy-to-gift range. Today, Charlotte Tilbury Beauty continues to break records across countries, channels, and categories and to scale at pace.

Over the last 10 years, Charlotte Tilbury Beauty has experienced exceptional growth and is one of the most talked about brands in the beauty industry and beyond. It has become a global sensation across 50 markets (and growing), with over 2,300 employees globally who are part of the Dream Team making the magic happen.

Today, Charlotte Tilbury Beauty is a truly global business, delivering market-leading growth, innovative retail and product launches fuelled by industry-leading tech — all with an internal culture of embracing challenges, disruptive thinking, winning together, and sharing the magic. The energy behind the brand is infectious, and as we grow, we are always looking for extraordinary talent who want to be part of this our success and help drive our limitless ambitions.

The Role

SEO Specialist

Role Accountabilities

The digital team operates in a high growth, challenging and dynamic environment, which allows this person to have a significant impact on the success of the business.

We are looking for a passionate and detail-oriented SEO Specialist to join our growing team. In this role, you will be responsible for driving inbound performance across all Charlotte Tilbury websites through effective on-page SEO, blog content optimization, and performance analysis.

You will combine creative flair with analytical thinking to deeply understand our customer, execute our SEO strategy, and continuously optimize for growth and efficiency. As a key advocate for SEO within the business, you’ll help embed best practices across teams and champion SEO as a core part of our digital strategy.

Responsibilities

• Own and execute on-page SEO strategies, including copy optimization for category and product pages across all markets.
• Localize blog content and ensure SEO best practices are applied for markets.
• Conduct keyword research tailored to local markets and manage the end-to-end translation process for international sites.
• Drive improvements in Local Search visibility, ensuring our brand is discoverable across all relevant platforms.
• Collaborate with cross-functional teams to integrate SEO into content planning and digital initiatives.
• Analyze performance metrics and provide actionable insights to improve organic traffic and engagement.
• Educate internal stakeholders on SEO principles and foster a culture of SEO-first thinking.

Reporting Relationships Head of SEO

Key Selection Criteria

• 2+ years’ experience in digital and multi-channel SEO in an ecommerce environment.
• Demonstrate the ability to craft effective prompts to guide generative AI models in producing desired outputs.
• Advanced knowledge of web analytics and SEO tools such as Google Analytics, Google Search Console, keyword tracking and research tools such as SEMrush/Ahrefs or similar.
• Ability to organise priorities, meet deadlines and work independently.
• Strong communication skills with a passion for digital marketing and SEO.
• An excellent understanding of measuring the impact of SEO, tracking KPIs, and deriving insight.
• Knowledge of a second language (French, German, Italian, or Spanish) is preferred but not essential.
• A high level of technical understanding of how GenAI & LLM models work is desirable.

Why join us?

• Be a part of this values driven, high growth, magical journey with an ultimate vision to empower everyone, everywhere to be the best version of themselves
• We’re a hybrid model with flexibility, allowing you to work how best suits you
• 25 days holiday (plus bank holidays) with an additional day to celebrate your birthday
• Inclusive parental leave policy that supports all parents and carers throughout their parenting and caring journey
• Financial security and planning with our pension and life assurance for all
• Wellness and social benefits including Medicash, Employee Assist Programs and regular social connects with colleagues
• Bring your furry friend to work with you on our allocated dog friendly days and spaces
• And not to forget our generous product discount and gifting

At Charlotte Tilbury Beauty, our mission is to empower everybody in the world to be the most beautiful version of themselves. We celebrate and support this by encouraging and hiring people with diverse backgrounds, cultures, voices, beliefs, and perspectives into our growing global workforce. By doing so, we better serve our communities, customers, employees - and the candidates that take part in our recruitment process.

If you want to learn more about life at Charlotte Tilbury Beauty please follow our LinkedIn page.