SEO Site Manager

Frasers Group; City of Westminster; On-site; GBP 45,000 - 60,000; Full time

Job summary

A leading sports retailer based in Westminster is looking for an SEO Site Manager to drive and optimize SEO performance for its brands. You will be responsible for developing the SEO strategy, managing a team, and delivering results based on KPIs. The ideal candidate will be data-driven and have a strong grasp of SEO techniques and tools. Join a dynamic team to enhance online visibility and revenue through effective SEO practices.

Qualifications

• Proven experience in managing SEO performance.
• Strong understanding of SEO techniques and best practices.
• Ability to manage and mentor a team.

Responsibilities

• Own and optimize SEO performance on Sports Direct.
• Develop and implement the SEO strategy.
• Manage keyword research and site technical issues.

Skills

SEO performance

Keyword research

Team management

Data analysis

Tools

Botify

Pi-datametrics

Job description

SEO Site Manager

The SEO site manager is responsible for strategy, performance and execution of SEO for Frasers Groups sports brands. Managing an SEO executive and reporting into the SEO Lead, with support from external partners (Botify, Pi-datametrics), you will be responsible for managing the website and increasing organic traffic and revenue by way of information architecture improvements, content management, and SEO techniques. You will be data-driven and performance minded, ensuring projects are prioritised accordingly and optimised to meet KPIs.,

Responsibilities

• SEO performance - owning, driving and optimising performance on Sports Direct
• Delivering the SEO strategy- Work with the SEO Lead to develop the sites SEO roadmap and strategy
• Carry out keyword research and manage site technical issues to support SEO roadmap
• Team management - line management of SEO Executives
• Reporting and KPIs - monitor and improve the sites KPIs and revenue targets
• Insight and opportunity analysis - highlight opportunities and developments across the channel
• PR Campaigns - work with the SEO Lead to delivery SEO link building campaigns
• Best practice - stay abreast of and contribute to wider industry developments
• Share initiatives, best practices and results.