SEO Executive

Signet Jewelers (UK and Ireland); Watford; Hybrid; GBP 30,000 - 40,000; Full time

Job summary

A leading jewellery retailer in Watford is seeking an SEO Executive to drive their organic growth strategy. This role offers a hybrid working model, requiring a minimum of 2 days in the office. The ideal candidate will have 1–2 years of SEO experience, strong analytical skills, and familiarity with tools like SEMRush and Google Analytics. You'll analyze keyword performance, conduct research, and collaborate on SEO-led content to enhance visibility. Strong communication and organizational skills are essential for success in this dynamic environment.

Qualifications

• 1–2 years’ experience in SEO, with a strong grasp of both technical and content‑led optimisation.
• Strong attention to detail, excellent research skills, and ability to prioritise tasks.
• Working knowledge of Google Sheets or Excel.

Responsibilities

• Analyse keyword visibility and performance for actionable insights.
• Conduct keyword research for editorial and conversion content.
• Help identify and resolve technical SEO issues.
• Support with SEO-led content creation and optimization.
• Research competitor strategies for market alignment.
• Educate stakeholders on SEO and AI search.

Skills

SEO

Technical SEO

Content Optimization

Analytical Skills

Attention to Detail

Tools

SEMRush

Google Search Console

GA4

Adobe Analytics

Screaming Frog

Yext

Job description

SEO Executive

Craft the future of search for the UK’s most loved jewellery brands.

At Signet Jewelers — the name behind H. Samuel, Ernest Jones, and some of the most cherished jewellery experiences in the UK & Ireland — every role plays a part in helping our customers celebrate life’s most meaningful moments.

Now, we’re looking for a curious, data‑driven, and forward‑thinking SEO Executive to help our brands shine even brighter online.

This is your chance to join a passionate digital team, shape how millions of customers discover our products, and help us stay ahead in a fast‑evolving search landscape.

This role can be offered on a hybrid basis working a minimum of 2 days a week from our beautiful offices at Croxley Park, Watford.

As our SEO Executive, you’ll be at the heart of our organic growth strategy — blending creativity, technical know‑how, and a love for storytelling.

What does the role involve?

• Analyse keyword visibility and ranking performance, turning insights into clear, actionable recommendations that drive real impact.
• Conduct keyword research to uncover new opportunities across editorial and conversion‑focused content, guiding our content teams with confidence.
• Help identify and resolve technical SEO issues that could affect organic performance.
• Support the creation and optimisation of SEO‑led content, collaborating closely with our copywriters to deliver pages that delight customers and search engines alike.
• Contribute to innovative SEO initiatives shaped by emerging AI and LLM‑driven search experiences.
• Research competitor strategies to keep our brands ahead of the curve.
• Work closely with the SEO Manager to ensure all activity aligns with Google best practices and our wider performance marketing goals.
• Stay up to date with algorithm changes and industry trends, proactively recommending improvements.
• Educate stakeholders across the business on SEO and AI search to elevate understanding and collaboration.
• Implement Local SEO best practices to boost visibility of our store listings across Google and Apple Maps.
• Apply your understanding of Offsite SEO to support our broader organic and AI search strategy.
• Partner with PPC, CRM, and Social teams to maximise cross‑channel synergy.
• Support SEO reporting and help communicate insights, opportunities, and risks to stakeholders.

What are we looking for?

You’ll thrive with us if you bring:

• 1–2 years’ experience in SEO, with a strong grasp of both technical and content‑led optimisation.
• Familiarity with tools such as SEMRush, Google Search Console, GA4, Adobe Analytics, Screaming Frog, and Yext.
• Strong attention to detail, excellent research skills, and the ability to prioritise in a fast‑paced environment.
• Working knowledge of Google Sheets or Excel, with a desire to become an expert.
• A genuine passion for SEO, retail, and the evolving world of AI‑driven search.
• Strong organisational skills and the ability to manage multiple projects.
• Confident written and verbal communication skills.