Senior Specialist, Membership Campaign Planning (12-month cover)

LEGO; Greater London; Hybrid; GBP 45,000 - 60,000; Full time

Job summary

A global toy company is seeking a Senior Specialist in Membership Campaign Planning. This role aims to enhance the LEGO Insiders membership campaigns through effective planning and execution while collaborating with various teams. Candidates should have strong campaign planning experience, problem-solving abilities, and the capability to communicate effectively with senior stakeholders. The position offers a hybrid work model, competitive benefits, and a commitment to diversity and inclusion.

Benefits

Family Care Leave

Life and disability insurance

Wellbeing resources

Generous colleague discount

Bonus scheme

Qualifications

• Experience of campaign planning in a global/matrix business.
• Desired experience in navigating multi-channel campaigns.
• Strong structured problem-solving & communication capabilities.
• Excels at communicating with senior stakeholders.
• Experience in a global multi-cultural manufacturing company.

Responsibilities

• Facilitate planning and execution of membership campaigns.
• Assist in developing centrally driven core campaigns.
• Plan target audiences aligning with strategic segments.
• Set and track success measures for campaigns.
• Collaborate for effective campaign delivery.

Skills

Campaign planning experience

Strong communication capabilities

Problem-solving skills

Experience with global multi-channel campaigns

Stakeholder communication

Tools

Google Docs

Salesforce

Smartsheet

Basecamp

Microsoft Publisher

Job description

Job Description

Are you interested in enabling the transformation of the LEGO Insiders membership campaigns across all branded and non‑branded channels?

If so, seize the opportunity to join The LEGO Group as our Senior Specialist Membership Campaign Planning!

NB: This is a 12‑month parental cover role. Please note that relocation assistance is not available for this position and the recruitment process may face delays due to the holiday season.

Core Responsibilities

Bring your passion for Membership & Personalisation to build direct and long‑lasting relationships with consumers and shoppers and help us inspire more builders of tomorrow!

• Facilitate the comprehensive planning and execution of LEGO Insiders membership campaigns across branded channels and retail partners.
• Assist in developing and delivering centrally driven core campaigns to boost membership acquisition and activation.
• Plan and develop target audiences for campaigns aligning with strategic member segments and CRM strategies.
• Set and track success measures for campaigns providing progress reports.
• Collaborate with internal and external teams to ensure effective campaign delivery and performance.
• Co‑ordinate campaign timelines and key events and manage communication by providing regular updates.

Play your part in our team succeeding

The Senior Membership Campaign Planning Specialist plays an important role in transforming membership at the LEGO Group by planning and integrating campaigns to attract and activate key audiences for LEGO Insiders. Join the ambitious Membership & Personalisation team in Global Marketing reporting to the Director of Membership Campaigns and Marketing.

Do you have what it takes

Are you a positive problem‑solving individual who thrives both in team settings and independently? If you’re driven, good at building relationships and excel at influencing those around you, we want to hear from you.

We are looking for a candidate who has :

• Experience of campaign planning in a global / matrix business
• Desired experience in navigating multi‑channel campaigns through working with agencies and in‑house
• Strong structured problem solving & communication capabilities
• Excels at communicating with senior stakeholders (written & oral); able to convey simple recommendations based on solid foundation
• Experience working in a global multi‑cultural manufacturing company with a complex channel mix (D2C and B2B)

Applications are reviewed on an ongoing basis. However please note we do amend or withdraw our jobs and reserve the right to do so at any time including prior to any advertised closing date. So if you’re interested in this role we encourage you to apply as soon as possible.

Whats in it for you

Here is what you can expect :

Family Care Leave – We offer enhanced paid leave options for those important times.

Insurances – All colleagues are covered by our life and disability insurance which provides protection and peace of mind.

Wellbeing – We want our people to feel well and thrive. We offer resources and benefits to nurture physical and mental wellbeing along with opportunities to build community and inspire creativity.

Colleague Discount – We know you’ll love to build so from day 1 you will qualify for our generous colleague discount.

Bonus – We do our best work to succeed together. When goals are reached and if eligible you’ll be rewarded through our bonus scheme.

Workplace – When you join the team you’ll be assigned a primary workplace location i.e. one of our Offices stores or factories. Our hybrid work policy means an average of 3 days per week in the office. The hiring team will discuss the policy and role eligibility with you during the recruitment process.

Children are our role models. Their curiosity, creativity and imagination inspire everything we do. We strive to create a diverse, dynamic and inclusive culture of play at the LEGO Group where everyone feels safe, valued and they belong.

The LEGO Group is highly committed to equal employment opportunity and equal pay and seeks to encourage applicants from all backgrounds (e.g. sex, gender identity or expression, race/ethnicity, national origin, sexual orientation, disability, age and religion) to apply for roles in our team.

The LEGO Group is fully committed to Children's Rights and Child Wellbeing across the globe. Candidates offered positions with high engagement with children are required to take part in Child Safeguarding Background Screening as a condition of the offer.

Thank you for sharing our global commitment to Children's Rights.

Just imagine building your dream career.

Then make it real.

Join the LEGO team today.

Required Experience

Senior IC

Key Skills

Sales Experience, Marketing, Google Docs, Fundraising, Microsoft Publisher, Conflict Management, Basecamp, Smartsheet, Multichannel Marketing, Salesforce, Strategic Planning

Employment Type: Full Time

Experience: years

Vacancy: 1