Senior Social Media Executive

Brentford Football Club; Greater London; On-site; GBP 33,000; Full time

Job summary

A Premier League football club in Greater London is seeking a Senior Social Media Executive to enhance its social media presence and drive fan engagement. The role involves developing creative social strategies, managing content across platforms like YouTube and TikTok, and collaborating with internal teams for high-quality outputs. The ideal candidate possesses strong social media skills, is proficient in analytical tools, and is passionate about sports culture. This full-time position offers a salary of £33,000 per annum, with closing applications on 19 November 2025.

Qualifications

• Proven experience managing and growing multi-platform social channels.
• Strong understanding of sports culture and fan engagement.
• Proficient in social listening tools.

Responsibilities

• Develop and execute social media strategies aligned with brand objectives.
• Manage day-to-day publishing across various platforms.
• Track and report on performance metrics offering insights.

Skills

Social media management

Copywriting

Graphic design

Analytics

Collaboration

Tools

Photoshop

Brandwatch

Sprout

Job description

Job Title: Senior Social Media Executive

Department: Marketing Services

Reporting: Social Content Lead

Location: Vantage London

Salary: 33,000 per annum

Closing Date: 19 November 2025

Regulated Role: No

Brentford FC is a bit different to other Premier League football clubs. We put our fans first and are a true community club. While we are financially sustainable we are not afraid to take calculated risks. We take huge pride in our environment and culture which focuses on development, inclusion and not being afraid to think differently.

Being progressive, humble and respectful while sticking together as one team across the Club guides how we work and the decisions we make each day.

We also firmly believe that a diverse workforce is a better workforce which will help us develop ideas, solve problems and ultimately grow Brentford FC.

We play in a brand‑new stadium 15 minutes from Heathrow in vibrant west London.

We will never forget where we have come from but we are excited about the future that lies ahead.

Come join us.

Job Overview

The Senior Social Media Executive plays a key role in Brentford FC’s Digital & Communications department driving the Club’s social media presence across global platforms. The role’s purpose is to develop and deliver creative data‑led social strategies that strengthen fan engagement, grow audiences and reflect the Club’s values and identity.

Working closely with the Social Content Lead and wider Content Team the Senior Social Media Executive will be responsible for producing high‑performing digital content harnessing social trends and ensuring that every campaign contributes to the Club’s strategic objectives. This position has a significant impact on how Brentford FC connects with supporters worldwide helping to shape the Club’s digital voice and global reputation.

Key Responsibilities

• Develop and execute the Club’s social media strategy in alignment with brand objectives, marketing campaigns and fan engagement goals
• Oversee annual and campaign‑based social calendars ensuring timely, relevant and platform‑appropriate content
• Contribute to long‑term growth strategies for fan engagement, reach and follower development across global audiences
• Manage day‑to‑day publishing and scheduling across YouTube, TikTok, Instagram, X, Facebook and Reddit
• Collaborate closely with video design and editorial teams to deliver best‑in‑class creative output
• Provide creative input and feedback during campaign concepting and asset production
• Use Photoshop and basic design tools to adapt and optimise assets for specific channels
• Maintain a consistent brand tone of voice and uphold the Club’s visual and editorial standards
• Track and report on performance metrics providing actionable insights and recommendations to optimise strategy
• Use social listening tools (e.g. Brandwatch, Sprinklr, Sprout, Talkwalker) to monitor fan sentiment, identify opportunities and spot emerging trends
• Prepare weekly, monthly and campaign‑based performance reports for internal stakeholders and leadership
• Manage paid and boosted social campaigns including setup, targeting, performance optimisation and reporting
• Support and oversee influencer and podcast collaborations ensuring they align with brand values and deliver measurable results
• Work cross‑functionally with Communications, Partnerships, Marketing and Player Care teams to coordinate social activity
• Serve as a point of contact for agency partners and external vendors ensuring consistent execution and quality
• Contribute to the Club’s matchday coverage strategy including live posting, real‑time engagement and post‑match analysis
• Stay ahead of social media trends, platform updates and fan behaviour to identify new opportunities for the Club
• Experiment with new content formats and emerging platforms (Threads, Discord, Twitch, etc.) to reach younger audiences

Knowledge

• Proven experience managing and growing multi‑platform social channels for large‑scale audiences
• Strong understanding of sports and football culture including live event coverage and fan engagement dynamics
• Proficient in social listening and planning tools such as Sprout, Traackr, Brandwatch, Meltwater, Sprinklr or Talkwalker
• Experience with paid social media management including campaign setup, boosting, targeting and performance reporting
• In‑depth understanding of social media analytics, KPIs and data‑driven decision making

Specialist Skills

• Skilled in Photoshop (or equivalent creative software) for quick‑turn content creation and optimisation
• Ability to manage end‑to‑end social campaigns from concept and planning through to execution and evaluation
• Confident in using content scheduling and workflow tools to streamline delivery and team coordination
• Strong copywriting and storytelling abilities with attention to tone accuracy and consistency
• Familiarity with influencer and creator marketing including partnership briefing and evaluation

People Skills

• Excellent collaboration and communication skills working closely with internal teams including Marketing, Football, Communications, Partnerships and Corporate Affairs
• Comfortable working under pressure in fast‑paced live environments such as matchdays and event coverage
• Strong interpersonal skills with the ability to influence brief and coordinate across multiple stakeholders
• Supportive team player who contributes to a positive creative and inclusive working culture

External Impact

• Builds relationships with influencers, creators, agencies and brand partners to amplify the Club’s reach and engagement
• Monitors fan conversations and sentiment to maintain a strong and authentic connection with Brentford’s global supporter community

Decision Making

• Exercises judgment on real‑time content decisions during live events and breaking moments
• Balances creative freedom with brand consistency and risk awareness
• Uses data insights to inform campaign adjustments and guide content priorities

Innovation

• Champions innovation across the Club’s social media approach exploring emerging platforms and creative formats
• Identifies and implements new tools, technologies and storytelling techniques to enhance performance and fan engagement
• Continuously evaluates and refines strategies to ensure Brentford FC remains a digital leader within the Premier League

General Club Accountabilities

• To ensure compliance with all relevant Club policies including safeguarding, health and safety policies and with specific reference to the data regulations (GDPR and PECR)
• To ensure compliance with the Club’s Code of Conduct
• To ensure compliance with all relevant legal, regulatory, ethical and social requirements
• To build and maintain good working relationships both internally and externally, maintaining a professional image at all times when representing Brentford FC
• To keep confidential any information gained regarding the Club and its personnel
• To maintain a flexible approach to work at all times
• To ensure compliance with all Matchday Safeguarding processes
• To ensure compliance with the Club’s Safeguarding Policy and processes
• To promote and support positive mental health and wellbeing throughout the Club both on and off the field
• To promote equity, diversity and inclusion at the Club in line with our EDI strategy

Inclusion Statement

Brentford FC is an organisation which values and is passionate about diversity and inclusivity. Whilst our recruitment decisions are always based on merit and suitability we welcome and encourage applications from qualified candidates including those from under‑represented groups such as those from ethnically diverse backgrounds, women, those from the LGBTQ community and those with disabilities. Should you require any workplace accommodations (also known as reasonable adjustments) you will have the opportunity to let us know at the appropriate points in the hiring process.

Safeguarding Statement

Brentford FC is committed to equality, diversity and the safeguarding and welfare of all children and adults at risk. We expect all staff and volunteers to share this commitment and to contribute to a safe and inclusive environment for everyone involved in the Club.

As part of our safeguarding culture all staff are required to undertake role‑appropriate safeguarding training and to follow the Club’s safeguarding policies and procedures. These include the timely reporting of any concerns to the Club’s Safeguarding Team.

All appointments are subject to safer recruitment practices. Pre‑employment screening will be carried out which – depending on the role – may include an enhanced Disclosure and Barring Service (DBS) check.

Brentford FC recognises the value of a diverse workforce and welcomes applications from individuals with a range of backgrounds. A criminal record will not necessarily prohibit an applicant from employment. This will depend on the nature of the role and the circumstances of any offences. However we remind individuals that it is a criminal offence for a person barred from engaging in regulated activity to apply for a role that involves such activity.

Our safeguarding policies and further information can be found here: note that where appropriate for the role you will be required to complete additional background checks such as Disclosure and Barring Service (DBS) checks and police checks for any time you have lived or worked outside of the UK in the last 10 years. You can find out more about this at also note that a CV application will not be sufficient. Applications will not be considered where the application form has not been completed in full.

If the role you are applying for involves regulated activity and you have been shortlisted for a first stage interview you will be asked to fill out a Declaration of Offences Form.

Reference Requests

By submitting this application you consent to us contacting two professional referees. These individuals should be able to verify the educational and/or employment details you provided during the application process and speak to your work ethic, skills and overall suitability for the role. References will only be requested if you are successful at the selection stage. At that time you will be asked to provide the necessary contact information.

Employment Type: Full Time

Experience: years

Vacancy: 1