Senior Sales Copywriter

Amplience; Manchester; On-site; GBP 45,000 - 60,000; Full time

Job summary

A leading SaaS company in Manchester is seeking a Senior Sales Copywriter to craft compelling messaging and sales materials. This role requires 5-8 years of B2B SaaS copywriting experience, specifically within commerce. The successful candidate will define sales messaging frameworks and own the tone of all marketing materials. Competitive benefits include a pension scheme, enhanced leave, and flexible working arrangements.

Benefits

Pension Scheme

Annual Leave

Enhanced Maternity Leave

Enhanced Paternity Leave

Sick Pay

Study Leave

Birthday Leave

Cycle to Work Scheme

Tech Scheme

Charity/Volunteer Days

Employee Referral Bonus

Qualifications

• 5-8 years' experience in B2B SaaS copywriting, ideally in commerce.
• Ability to simplify complex concepts into clear messaging.
• Experience collaborating in fast-paced environments.

Responsibilities

• Craft and own messaging that connects Amplience platform to commerce brands.
• Define and refine sales messaging framework.
• Own tone, clarity, and persuasiveness of sales materials.

Skills

B2B SaaS copywriting

Sales collateral creation

Technical simplification

Understanding of headless architecture

Customer storytelling

Job description

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Senior Sales Copywriter

Department: Product Marketing

Employment Type: Full Time

Location: Manchester, UK

Description

What to Expect

You'll craft and own messaging that connects the Amplience platform to the real‑world challenges of commerce brands, helping Sales, Product Marketing, and Marketing teams communicate the "why Amplience" story clearly, confidently, and consistently.

This is a senior hands‑on writing role for someone fluent in SaaS commerce - who understands headless architecture, digital experience platforms, and the content supply chain, and can turn that understanding into persuasive copy that moves deals forward.

Responsibilities

Sales & Product Messaging

• Define and continuously refine Amplience's sales messaging framework - ensuring value propositions and talk tracks resonate with commerce and digital experience buyers.
• Write high‑impact copy for sales collateral: one‑pagers, brochures, product decks, and pricing guides.
• Partner with the Product Marketing Manager to evolve the commercial narrative for each solution area (CMS, DAM, AI/Workforce, Content Supply Chain).

Content Creation & Editorial Leadership

• Own the tone, clarity, and persuasiveness of Amplience's Sales and Product Marketing materials.
• Partner with the Designer to deliver polished, on‑brand, visually engaging assets.
• Coach team members and stakeholders on tone of voice, copy best practices, and storytelling principles.
• Collaborate with the Product Marketing Analyst to evaluate sales content performance metrics (e.g. usage, engagement, win rate uplift) and continuously optimise materials.
• Translate win/loss and customer insight data into compelling success stories, objection‑handling content, and field narratives.

Product Launch Support

• Collaborate with Product Marketing, Marketing, and Product teams on positioning new features and launches.
• Translate technical or platform updates into customer‑ready messaging that clearly communicates business value.
• Write internal and external messaging packs, brochures, sales decks, web pages, FAQs, and launch enablement materials.

Customer Storytelling & Social Proof

• Work with Content Team to craft customer success stories, testimonials, and case study narratives that demonstrate measurable ROI and brand impact.
• Maintain Customer Story Matrix Database to ensure all stories and stats the cross‑functional teams use are approved and up‑to‑date.
• Partner with the Product Marketing Analyst to weave data and proof points into persuasive storytelling.

Cross‑Functional Collaboration

• Work with Sales Enablement to align messaging with field feedback.
• Partner with GTM Marketing to ensure copy and positioning flow consistently through campaigns, website pages, and external comms.
• Collaborate with leadership to ensure executive narratives and pitch materials reflect Amplience's strategic positioning.

What You'll Bring (Skills, Experience & Mindset)

Experience & Skills

• 5-8 years' experience in B2B SaaS copywriting - ideally within commerce, content management, or MarTech ecosystems.
• Proven ability to simplify complex technical concepts into clear, business‑oriented messaging.
• Experience writing for commerce buyers (retailers, brands, or platforms) and understanding of headless, composable, and content supply chain language.
• Demonstrated success producing enablement content (sales decks, one‑pagers, value frameworks, and case studies).
• Strong understanding of SaaS business models, buyer personas, and the full sales funnel.
• Excellent grasp of tone and structure - able to flex from technical precision to high‑level brand storytelling.
• Experience collaborating with design, sales, and product teams in fast‑paced, cross‑functional environments.
• Familiarity with enterprise sales frameworks, MACH and Composable space, CMS, Personalization, DXP platforms or similar.

Mindset & Attributes

• Strategic communicator: able to influence how Amplience's story is told, not just how it's written.
• Commerce fluent: understands how technology impacts conversion, experience, and efficiency in retail.
• Collaborative: thrives in partnership with design, sales, and product marketing peers.
• Detail‑obsessed: committed to precision, clarity, and consistency across every touchpoint.
• Story‑driven: passionate about connecting data, design, and language to tell stories that resonate.
• Mentor‑minded: willing to guide less experienced writers or stakeholders on messaging development.

What Success Looks Like

• Amplience's value proposition and tone of voice are consistently clear, confident, and compelling across all sales materials.
• Sales and Marketing teams actively rely on your content as the single source of truth for messaging and positioning.
• Product launches and key assets (decks, brochures, pricing guides) are delivered on time, at a high creative standard.
• Stakeholders view you as a strategic partner and trusted voice on narrative quality.
• Your work improves both content consistency and conversion performance across touchpoints.
• Sales materials consistently demonstrate measurable influence on opportunity conversion rates.

Benefits

Pension Scheme

Auto‑enrolled after 3 months' service
Salary sacrifice scheme to maximise tax efficiency
5% employee contribution, matched by 5% from Amplience
Pension broker: Titan Group (offers financial advice)
Pension provider: Aegon (moved from Aviva in 2024)

Annual Leave

25 days paid holiday as standard

Length of Service Entitlement

UK Team Entitlement
3+ years continuous service | 26 days annual leave entitlement
4+ years continuous service | 27 days annual leave entitlement
5+ years continuous service | 28 days annual leave entitlement
6+ years continuous service | 29 days annual leave entitlement
7+ years continuous service | 30 days annual leave entitlement

Enhanced Maternity Leave

12 weeks full pay
12 weeks at 50% pay
15 weeks at statutory maternity pay (SMP)
13 weeks unpaid

Enhanced Paternity Leave

2 weeks full pay

Sick Pay

Up to one month's full pay per calendar year (at company discretion, with medical certificate)

Study Leave

5 days for employees on accredited long‑term courses (12+ months)

Birthday Leave

One paid day off during your birthday month

Company‑Wide Recharge Days

One day off per quarter for the whole business – rest, recharge, and reset
All roles are laptop‑enabled
Working arrangements agreed with your line manager
Freedom Fridays: Finish early on Fridays to support work‑life balance (full‑time employees only)

Holiday Buy Scheme

Purchase up to 5 extra days per year, repaid through salary deductions

Cycle to Work Scheme

Save on bikes & accessories via tax‑efficient payments (Blackhawk Network)

Tech Scheme

Purchase tech items and spread the cost over 12 months via salary deduction (Blackhawk Network)

Season Ticket Loan

Advance loans available for travel tickets, repaid via payroll

Charity/Volunteer Days

Up to 3 paid days a year for volunteering or charity work

Payroll Giving (CAF – Give As You Earn)

Tax‑free donations to UK charities, directly from your salary

Eyecare

Reimbursement for a standard eye exam every two years

Employee Referral Bonus

GBP 1,200 / €1,400 / $1,500
50% paid at 4 months, 50% at 7 months post‑hire

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