Senior Product Marketing Specialist

Willcox Matthews Ltd; Worcester; On-site; GBP 45,000; Full time

Job summary

A global leading manufacturer in the United Kingdom is looking for an experienced Senior Product Marketing Specialist. Responsible for leading competitive intelligence efforts and supporting product marketing strategy in Europe and India, the ideal candidate will have over 5 years of product marketing experience, strong analytical skills, and the ability to work across global teams. This permanent role offers a competitive salary and benefits, including a pension and annual bonus.

Benefits

Pension

Dental

4x Salary for Life Assurance

Annual Bonus

Qualifications

• 5+ years of experience in product marketing, sales, or engineering.
• Proven ability to analyse competitive data and synthesize insights.
• Excellent collaboration with cross-functional and regional teams.

Responsibilities

• Lead the competitive intelligence framework and analyze competitor activities.
• Support product promotion strategy and translate global direction into regional plans.
• Assist in evaluating and expanding product lines through customer feedback.

Skills

Analytical skills

Strategic planning

Communication skills

Product lifecycle management

Portfolio management

Market analysis

Collaboration

Education

Bachelor's degree in marketing or related field

Job description

Job Title: Senior Product Marketing Specialist

Salary: Circa £45,000

Benefits: Pension, Dental, 4x Salary for Life Assurance, Annual Bonus + more

Job Type: Permanent

Location: Worcester, Worcestershire

Job Start date: ASAP

We're supporting our client, a global, leading manufacturer based in Worcester, who are looking for a Senior Product Marketing Specialist to join their growing team. The successful Senior Product Marketing Specialist will have strong analytical, strategic, and communication skills who is ready to take on a global role with regional impact.

Job Summary

As a Senior Product Marketing Specialist, you will report to the Global Product Marketing Manager and will be responsible for supporting the execution of the company's global product marketing strategy within the Europe and India regions. The primary focus of this role will be leading competitive intelligence efforts — collecting, analysing, and communicating competitor insights that influence product positioning, portfolio direction, and go-to market strategies.

Working cross-functionally, the Product Marketing Specialist will collaborate with Product Management and regional teams to align portfolio performance with market needs, identify unmet opportunities, and ensure our products remain competitive across key segments.

Responsibilities

• Lead the global competitive intelligence framework by maintaining a deep and continuous understanding of competitor activities. Responsibilities include planning and consolidating competitive research; coordinating cross-regional intelligence gathering; benchmarking product performance; analyzing competitors' market, product, and channel strategies; creating a competitive intelligence database; and identifying emerging competitive threats. Synthesize insights and deliver recommendations that directly inform global product marketing, product management, and commercial strategy.
• Support the global product promotion strategy by translating global direction into regional plans for Europe and India. Contribute to detailed product roadmaps for assigned products and conduct Voice of Customer exercises to understand market needs within the regions, identifying opportunities that influence both regional and global product planning.
• Assist in evaluating and expanding product lines through OEM-driven initiatives within Europe and India. Develop and refine specifications for line extensions and region-specific products. Gather and analyze regional customer and market feedback to create marketing specifications and contribute regional insights to global business plans.
• Work collaboratively with global leadership and regional teams (Managing Directors, Commercial Directors, Business Development Management, and Senior Operations Management) to ensure sales and manufacturing strategies align with the global product strategy. Communicate competitive insights and regional trends that influence global portfolio direction.
• Monitor and assess the performance of newly launched products in the Europe and India regions, including service level, quality, and profitability. Provide regional input on pricing recommendations for new products, incorporating competitive benchmarks and channel-specific dynamics. Identify early performance risks and communicate them to Product Management and Global Marketing.

About You

• 5+ years of experience in product marketing, sales, or engineering
• Bachelor's degree in marketing, Product Management, or a technical field (or equivalent experience)
• Proven ability to analyse competitive data across markets and synthesise insights into actionable recommendations
• Experience translating global direction into regional product and marketing plans
• Strong understanding of product lifecycle and portfolio management
• Excellent collaboration and communication skills with cross-functional and regional stakeholders
• Strong commercial and analytical acumen with ability to assess product performance, pricing, and market trends
• Strong organizational skills and ability to work in a fast paced, pressured environment

Candidates must be eligible to work and live in the UK