Senior Product Marketing Manager, Sage Developer

SAGE GROUP PLC; Newcastle upon Tyne; Hybrid; GBP 60,000 - 80,000; Full time

Job summary

A global technology firm is seeking a Senior Product Marketing Manager for its Sage Platform Product Marketing team. The role involves creating disruptive value propositions and enabling go-to-market success for developer offerings. Candidates should have strong product marketing experience, particularly with APIs and SDKs, and excellent communication skills. The position offers hybrid working and comprehensive benefits.

Benefits

Comprehensive health coverage

Flexible work patterns

On-going training and development

Qualifications

• Proven experience in customer- and commercially-led Product Marketing roles.
• Expertise in launching developer platforms and APIs.
• Strong communication and storytelling ability.

Responsibilities

• Own the creation and delivery of value propositions for Sage Developer Program.
• Bring clarity to complex propositions and enable regional market success.
• Collaborate across engineering, business strategy, and product teams.

Skills

Product Marketing

API and SDK Knowledge

Customer Insights

Communication Skills

Content Creation

Job description

Location - Hybrid, 3 days per week out of our Newcastle, Winnersh or London office.

Responsibilities

• Develop a deep understanding of new API/SDKs, AI agents, data services, and third-party solutions and shape the launch propositions.
• Act as a key stakeholder in bringing the Sage Developer and Partner suite of solutions to market, collaborating across engineering, business strategy, partner, and product teams.
• Build market knowledge, competitor intelligence, and detailed developer personas to inform strategy.
• Define customer value propositions, including pricing and packaging frameworks, to support revenue growth.
• Deliver regional go-to-market plans including messaging, positioning, and channel strategies.
• Optimise in-market propositions, exploring upsell, cross-sell, and migration opportunities.
• Partner with Product Management to ensure customer insights drive strategy and innovation.
• Represent Sage globally as an ambassador, contributing to thought leadership, events, analyst engagement, and media.
• Proven experience in customer- and commercially-led Product Marketing roles with a track record of driving growth strategies.
• Expertise in launching developer platforms, APIs, and app store/marketplace propositions, disrupting markets with innovative ideas.
• Deep knowledge of building API and data-driven propositions with an understanding of customer challenges and competitor landscapes.
• Experienced in product marketing methodologies (e.g., Human Centred Design) combined with strong marketing and communications skills.
• Proven success in launching products in competitive technology markets.
• Excellent communication skills with the ability to engage executive leadership and diverse stakeholders.
• Strong content creation and storytelling ability with a track record of thought leadership.

Job Description

We're looking for a Senior Product Marketing Manager to join our global Sage Platform Product Marketing team. In this role, you'll own the creation and delivery of disruptive value propositions for our Sage Developer Program, and global API, SDK, AI Agent and Data third party offerings. You'll combine strategic insight, creativity, and commercial acumen to position Sage as the platform of choice for developers and partners.

You'll be responsible for bringing clarity to complex propositions, telling compelling stories, and enabling regional go-to-market success. With a focus on growth, innovation, and customer impact, this is your chance to make a real difference at the forefront of Sage's innovation strategy. At Sage, we're passionate about breaking boundaries and reimagining the way businesses work. As a global leader in technology and innovation, we're building powerful ecosystems that empower accountants, developers, and businesses to thrive. Our Network and Platform team is at the heart of this mission, creating the developer-first experiences and solutions that shape the future of business technology.

Benefits

• Comprehensive health, dental and vision coverage
• Work away scheme for up to 10 weeks a year
• On-going training and professional development
• Paid 5 days yearly to volunteer through our Sage Foundation
• Flexible work patterns and hybrid working