Senior Product Marketing Manager, Sage Developer

Sage; City Of London; Hybrid; GBP 70,000 - 90,000; Full time

Job summary

A leading technology company is seeking a Senior Product Marketing Manager to drive innovative strategies and market propositions for its developer offerings. The role involves collaborating with cross-functional teams to define value propositions, enhance customer engagement, and ensure successful product launches. Ideal candidates will have expertise in product marketing, strong communication skills, and a passion for emerging technologies. This position offers a hybrid work arrangement based in the UK.

Benefits

Comprehensive health, dental and vision coverage

Work away scheme for up to 10 weeks a year

On-going training and professional development

Paid 5 days yearly to volunteer

Flexible work patterns and hybrid working

Qualifications

• Proven experience in driving growth strategies.
• Expertise in launching developer platforms and APIs.
• Deep knowledge of building API and data-driven propositions.

Responsibilities

• Understand new API/SDKs and shape launch propositions.
• Collaborate across teams to bring solutions to market.
• Define customer value propositions and pricing frameworks.
• Deliver go-to-market plans including messaging and strategies.

Skills

Customer- and commercially-led Product Marketing

APIs and app store/marketplace propositions

Strong marketing and communications skills

Content creation and storytelling

Excellent communication skills

Job description

Overview

Senior Product Marketing Manager, Sage Developer

Job Description:

We’re looking for a Senior Product Marketing Manager to join our global Sage Platform Product Marketing team. In this role, you’ll own the creation and delivery of disruptive value propositions for our Sage Developer Program, and global API, SDK, AI Agent and Data third party offerings. You’ll combine strategic insight, creativity, and commercial acumen to position Sage as the platform of choice for developers and partners.

You’ll be responsible for bringing clarity to complex propositions, telling compelling stories, and enabling regional go-to-market success. With a focus on growth, innovation, and customer impact, this is your chance to make a real difference at the forefront of Sage’s innovation strategy.

At Sage, we’re passionate about breaking boundaries and reimagining the way businesses work. As a global leader in technology and innovation, we’re building powerful ecosystems that empower accountants, developers, and businesses to thrive. Our Network and Platform team is at the heart of this mission, creating the developer-first experiences and solutions that shape the future of business technology.

Location

Hybrid, 3 days per week out of our Newcastle, Winnersh or London office.

Why Join Us

This is a unique opportunity to influence the future of developer ecosystems and API-driven innovation at scale. You’ll work globally, partner with exceptional teams, and bring disruptive ideas to life. At Sage, we’ll give you the platform, support, and freedom to shape innovative strategies that truly make an impact for our customers, our partners, and the wider industry.

Key Responsibilities

• Develop a deep understanding of new API/SDKs, AI agents, data services, and third-party solutions and shape the launch propositions.
• Act as a key stakeholder in bringing the Sage Developer and Partner suite of solutions to market, collaborating across engineering, business strategy, partner, and product teams.
• Build market knowledge, competitor intelligence, and detailed developer personas to inform strategy.
• Define customer value propositions, including pricing and packaging frameworks, to support revenue growth.
• Deliver regional go-to-market plans including messaging, positioning, and channel strategies.
• Optimise in-market propositions, exploring upsell, cross-sell, and migration opportunities.
• Partner with Product Management to ensure customer insights drive strategy and innovation.
• Represent Sage globally as an ambassador, contributing to thought leadership, events, analyst engagement, and media.

Essential Skills & Experience

• Proven experience in customer- and commercially-led Product Marketing roles with a track record of driving growth strategies.
• Expertise in launching developer platforms, APIs, and app store/marketplace propositions, disrupting markets with innovative ideas.
• Deep knowledge of building API and data-driven propositions with an understanding of customer challenges and competitor landscapes.
• Experienced in product marketing methodologies (e.g., Human Centred Design) combined with strong marketing and communications skills.
• Proven success in launching products in competitive technology markets.
• Excellent communication skills with the ability to engage executive leadership and diverse stakeholders.
• Strong content creation and storytelling ability with a track record of thought leadership.

Benefits

• Benefits video –https://youtu.be/TCMtTYUUiuU
• Comprehensive health, dental and vision coverage
• Work away scheme for up to 10 weeks a year
• On-going training and professional development
• Paid 5 days yearly to volunteer through our Sage Foundation
• Flexible work patterns and hybrid working

Function: Product Delivery

Country: United Kingdom

Office Location: London;Newcastle;Winnersh

Work Place type: Hybrid

Advert

Working at Sage means you’re supporting millions of small and medium sized businesses globally with technology to work faster and smarter. We leverage the future of AI, meaning business owners spend less time doing routine tasks, like entering invoices and generating reports, and more time pursuing their ambitions.

Our colleagues are the best of the best. It’s why we were awarded 2024 Best Places to Work by Glassdoor. Because to achieve extraordinary outcomes, we need extraordinary teams. This means infusing Sage with people who knock down barriers, continuously innovate, and want to experience their potential.

Learn more about working at Sage:sage.com/en-gb/company/careers/working-at-sage/

Watch a video about our culture:youtube.com/watch?v=qIoiCpZH-QE

We celebrate individuality and welcome you to join us if you embrace all backgrounds, identities, beliefs, and ways of working. If you need support applying, reach out [e-mail].

Learn more about DEI at Sage:sage.com/en-gb/company/careers/diversity-equity-and-inclusion/

Equal Employment Opportunity (EEO)

Sage is committed to Equal Employment Opportunity and providing reasonable accommodations to applicants with physical and/or mental disabilities.

In order to provide equal employment and advancement opportunities to all individuals, employment decisions at Sage will be based on merit, qualifications, and abilities. Sage does not discriminate in employment opportunities or practices on the basis of race, color, religion, sex, national origin, age, protected disability, veteran status, sexual orientation, gender identity, genetic information, or any other characteristic protected by applicable law.