Senior Performance Marketing Manager

King; Looe; On-site; GBP 50,000 - 70,000; Full time

Job summary

A leading mobile gaming company in the UK is seeking a Senior Performance Marketing Manager to drive user acquisition strategies, collaborate with various teams, and analyze user behavior to optimize campaign performance. The ideal candidate should have extensive experience in mobile gaming or advertising, strong analytical and project management skills, and proficiency in relevant tools such as Excel and SQL. Join an innovative team dedicated to pushing boundaries in the mobile gaming industry.

Qualifications

• Highly experienced in mobile gaming or advertising.
• Proven track record in managing diverse teams.
• Strong analytical skills with data-driven recommendations.

Responsibilities

• Serve as key project manager with Studio/Product team.
• Analyze and enhance user funnel for growth.
• Implement new processes for valuable insights.

Skills

Analytical skills

Project management

Communication skills

Data-driven insights

Mobile user acquisition

Tools

Microsoft Excel

PowerPoint

Looker

Tableau

SQL

Job description

Senior Performance Marketing Manager

We are seeking a highly skilled and motivated Senior Performance Marketing Manager to join our Performance Marketing Team at King. As one of the leading mobile gaming companies in the world, we offer a unique opportunity for you to make a significant impact on our global user acquisition and remarketing efforts.

At King, we believe in pushing boundaries and embracing innovation. As a member of our Performance Marketing team, you will have the freedom to explore new strategies, test your hypotheses, and attract high-retaining players. You will work closely with an experienced team and have access to the latest ad tech and techniques, ensuring that you are at the forefront of the industry.

Responsibilities

• Serve as the key project manager between our Performance Marketing team and the Studio/Product team of our popular Candy Crush Saga franchise.
• Use a growth hacker approach to uncover untapped growth potential and broaden our outreach.
• Collaborate with important individuals from various departments within the company to analyze and enhance the user funnel.
• Act as an ambassador for Performance Marketing, effectively communicating plans, initiatives, and performance to the wider King business.
• Collaborate with Games Studios, cross-channel marketing, and creative teams both internally and externally, utilizing your exceptional project management abilities.
• Apply your analytical skills to identify trends and patterns in user behavior within games and paid digital campaigns, which will help shape our buying strategies.
• Immerse yourself in the Games team to explore new opportunities that have not been utilized by the Performance Marketing team.
• Stay up-to-date on the latest technology and trends in mobile, ensuring that we are implementing first-to-market strategies.
• Implement new processes and develop solutions that provide valuable insights.
• Research and analyze competitor activity across all channels.
• Conduct marketability tests, from hypothesis through to results analysis, to drive growth and innovation within Performance Marketing strategies.
• Train and develop new members of the team on our proprietary technology.

Requirements

• Highly experienced in working at a mobile gaming or mobile advertising company.
• Proven track record of effectively managing individuals across different areas and hierarchies.
• Skill in working together with relevant parties to advance product development and accomplish campaign goals.
• Verified ability to drive profitable expansion by employing a range of mobile user acquisition channels.
• Strong analytical skills with the ability to derive insights and make data-driven recommendations.
• Excellent written, verbal, and interpersonal communication skills.
• Proficiency in Microsoft Excel, PowerPoint, data visualization tools (Looker or Tableau), and SQL.
• Ability to deconstruct user funnels and identify areas for optimization.
• Experienced in using ad tech tools, including DMPs.
• Ability to excel in a self-directed, fast-paced environment and consistently meet deadlines.

Join us at King, an equal opportunity employer, where we value diversity and inclusion. We are committed to providing reasonable accommodations to applicants with disabilities during the recruitment process. If you require any accommodations, please let us know and we will be happy to assist you.

About King

With a mission of Making the World Playful, King is a leading interactive entertainment company with more than 20 years of history of delivering some of the world’s most iconic games in the mobile gaming industry, including the world-famous Candy Crush franchise, as well as other mobile game hits such as Farm Heroes Saga. King games are played by more than 200 million monthly active users. King, part of Microsoft (NASDAQ: MSFT), has Kingsters in Stockholm, Malmö, London, Barcelona, Berlin, Dublin, San Francisco, New York, Los Angeles and Malta. More information can be found at King.com or by following us on LinkedIn, @lifeatking on Instagram, or @king_games on X.