Senior Performance Marketing Manager

Adzuna; Greater London; Hybrid; GBP 75,000 - 85,000; Full time

Job summary

A leading job search engine in London seeks a Senior Performance Marketing Manager to oversee global marketing strategies and drive growth. The ideal candidate will have extensive digital marketing experience, strong leadership skills, and a track record in managing performance marketing campaigns. This role offers a hybrid work model and a competitive salary ranging from £75,000 to £85,000.

Qualifications

• 4+ years of digital marketing experience.
• At least 2 years in a senior or leadership role.
• Comfortable with marketing analytics and attribution models.

Responsibilities

• Own and scale global paid marketing campaigns.
• Manage KPIs such as ROAS, CPA, and CAC.
• Develop and mentor a growing marketing team.

Skills

Digital marketing experience

Performance marketing management

Google Ads expertise

Data-driven analysis

Leadership

Tools

Google Ads

Google Tag Manager

GA4

Bing

Meta

Snap

TikTok

Job description

Overview

Senior Performance Marketing Manager role at Adzuna. Location: London (Hybrid, 3 days in office). Salary: £75,000 - £85,000.

Adzuna is a job search engine that lists every job, everywhere. From launch in the UK in 2011, we now have tens of millions of visitors a month and are busy conquering the world from our office in West London, helping millions of people find better, more fulfilling jobs.

You’ll join at a pivotal time as we expand internationally and integrate AI and new technology to transform how people find better, more fulfilling jobs. Reporting to the Chief Marketing Officer, you’ll manage a small team and oversee significant marketing budgets, blending hands-on optimisation with high-level strategic thinking to fuel sustainable growth, support LTV-based decision-making, and improve marketing efficiency globally.

What’s in it for you? You’ll join a growing tech scale-up with a mission to make job search better for everyone. You’ll work with a talented, driven team and experienced founders, acting with ownership, moving fast, and caring deeply about what we do.

Responsibilities

• Own and scale global paid marketing across Search, Display, App and new channels, from day-to-day campaign execution to long-term planning.
• Set and own KPIs such as ROAS, CPA, CAC and LTV. Forecast traffic, revenue and margin from paid media, and allocate budget accordingly.
• Align acquisition strategy with company-wide goals and market-specific commercial objectives.
• Own marketing reporting and insights across performance, revenue and user cohorts. Contribute to monthly, quarterly and trading reviews.
• Partner with Product and Engineering teams to develop automation, build growth infrastructure and test new ideas at scale.
• Work closely with Finance on budget planning, ROI analysis and payback modelling.
• Test and learn continuously, applying creative thinking, structured analysis and AI tools to unlock new growth.
• Develop and mentor a growing team, building a high-performing culture of ownership and impact.
• Maintain strong relationships and clear communication on investment strategy and territory growth with international teams.
• Drive advertiser value by scaling quality traffic and ensuring Adzuna remains a key source of ROI for our partners.
• Act as the internal subject matter expert on paid media strategy, sharing best practices across our London and Paris teams.
• Collaborate with external partners (e.g. Google, Bing, Meta) to maximise efficiency and innovation in campaigns.
• Join a fast-paced, exciting environment with milestones including US expansion and the acquisition of Paris-based Seiza to deepen AI and social media capabilities.

Requirements

• 4+ years of digital marketing experience, with at least 2 in a senior or leadership role
• Proven success managing performance marketing in a large-scale affiliate, marketplace, or multi-category business
• Deep expertise in Google Ads and Bing; experience with Meta, Snap, TikTok is a plus
• Proficiency with the Google product suite, including Google Ads, GA4 and Google Tag Manager
• Strong understanding of the full performance funnel, including remarketing and audience segmentation
• Comfortable with marketing analytics, attribution models, payback period and LTV modelling
• Experience leading and developing a small team (1-2+ people)
• Highly analytical and data-driven, with experience working across multiple markets and datasets
• Strategic thinker with a bias for action and creative problem-solving
• Proficient in using AI tools to optimise performance, creative testing, and campaign efficiency
• Excellent communicator, collaborator, and influencer across cross-functional teams
• Self-starter who thrives in a fast-paced, results-focused environment

Benefits

For benefits information, please see the full job description on our careers page: https://www.adzuna.co.uk/jobs/careers