Senior MarTech Lead: Gaming Data, Personalisation & Strategy

Jagex Ltd.; Hartford; Hybrid; GBP 80,000 - 100,000; Full time

Job summary

A leading gaming company is seeking a Lead Marketing Technology Manager to oversee the marketing technology stack that drives player acquisition and retention. This role requires a strategic approach to integrate systems and ensure data governance in compliance with regulations. The ideal candidate will have a deep understanding of behavioral analytics and player lifecycle marketing, along with hands-on experience in data engineering and marketing tools. This position offers flexible working options and a range of employee benefits.

Benefits

Private Healthcare, including Dental Plan

Minimum 6% Pension contributions

Life Insurance

Discretionary annual performance bonus

Enhanced family leave policies from day 1

Flexible working hours

25 days annual leave + Bank holidays

Qualifications

• Proven track record owning the strategy behind marketing technology ecosystems in gaming or entertainment.
• Strong understanding of behavioral analytics and player data.
• Hands-on knowledge of data engineering principles and BI tooling.

Responsibilities

• Own the strategy of Jagex's marketing technology ecosystem.
• Define and drive the martech roadmap.
• Lead the integration of marketing systems with game telemetry.
• Ensure compliance with GDPR and internal policies.

Skills

Marketing technology ecosystem strategy

Behavioral analytics

Player data models

Segmentation

Lifecycle marketing

Tools

CRM systems

CDPs

Analytics tools

Job description

A leading gaming company is seeking a Lead Marketing Technology Manager to oversee the marketing technology stack that drives player acquisition and retention. This role requires a strategic approach to integrate systems and ensure data governance in compliance with regulations. The ideal candidate will have a deep understanding of behavioral analytics and player lifecycle marketing, along with hands-on experience in data engineering and marketing tools. This position offers flexible working options and a range of employee benefits.