Senior Marketing Manager Growing Fitness Brand

Love Recruitment; Greater London; Hybrid; GBP 60,000 - 80,000; Full time

Job summary

A leading marketing firm in London is seeking an experienced Senior Marketing Manager to lead brand strategy and creative direction. This hybrid role involves managing a small creative team and collaborating cross-functionally to deliver impactful campaigns. Candidates should have a strong background in brand management and analytical skills. The position offers the chance to drive member engagement and marketing effectiveness, ensuring brand consistency across various communications.

Qualifications

• Strong background in brand management and campaign leadership.
• Insight-driven with strong analytical and reporting skills.
• Collaborative and able to manage multiple stakeholders.
• Passionate about delivering impactful brand experiences.

Responsibilities

• Own brand consistency across all campaigns and communications.
• Develop integrated campaigns that build awareness and inspire action.
• Lead member recruitment and engagement initiatives.
• Manage and mentor 2 Graphic Designers and a Content Creator.
• Lead the brand partnership strategy to drive awareness and member value.
• Deliver insight-led marketing plans with clear reporting and ROI analysis.

Skills

Business Development

Graphic Design

Communication Strategies

CRM

Online Marketing

Market Research

Project Management

SEO

Content Marketing

Facebook Marketing

ROI Analysis

Creative Concepts

Actionable Insights

KPI Management

Analytics

Job description

Senior Marketing Manager

London - Hybrid Remote (3 days in head office in Central London)

We are looking for an experienced Senior Marketing Manager (Brand & Open Clubs) to lead brand strategy, creative direction and campaign delivery across the organisation.

You will act as the brand guardian ensuring every campaign partnership and activation reflects our standards and drives engagement. Leading a small creative and content team you’ll collaborate with digital franchise and operational teams to deliver insight-led member-focused marketing that supports recruitment, loyalty and revenue growth.

Key Responsibilities

• Own brand consistency across all campaigns and communications.
• Develop integrated campaigns that build awareness and inspire action.
• Lead member recruitment and engagement initiatives.
• Manage and mentor 2 Graphic Designers and a Content Creator.

Brand Partnerships & Innovation

• Lead the brand partnership strategy to drive awareness and member value.
• Identify innovative opportunities within the fitness and lifestyle sector.

Club Marketing Strategy & Activation

• Lead club marketing for recruitment and loyalty across digital and print channels.
• Partner with the Senior Marketing Manager Digital to align campaigns and maximise lead generation.
• Deliver insight-led marketing plans with clear reporting and ROI analysis.
• Communicate plans effectively to club teams to ensure consistency and engagement.

Budget Management & Reporting

• Manage marketing budgets to ensure efficient use of spend.
• Provide regular campaign performance reports and insights.

Team Leadership & Collaboration

• Lead, develop and motivate a small creative and content team.
• Collaborate closely with cross-functional teams including global marketing partners to ensure alignment.
• Support operational and franchise goals through effective marketing.

Ideal Candidate

• Strong background in brand management and campaign leadership.
• Insight-driven with strong analytical and reporting skills.
• Collaborative, influential and able to manage multiple stakeholders.
• Passionate about delivering impactful brand experiences and leading creative teams.

Key Skills

Business Development, Graphic Design, Communication Strategies, CRM, Online, Market Research, Project Management, SEO, Content Marketing, Facebook, ROI, Creative concepts, Actionable Insights, KPI, Analytics

Employment Type

Full Time

Vacancy

1