Senior Marketing Manager

Lipton Media; City Of London; On-site; GBP 45,000 - 55,000; Full time

Job summary

A leading media events company in London seeks a Senior Marketing Manager with a focus on sponsorship. Responsibilities include lead generation, campaign management, and stakeholder relations. The ideal candidate has a strong background in B2B digital marketing and is results-driven. A competitive salary of £45,000 – £55,000 plus bonuses and benefits awaits in this hybrid role.

Responsibilities

• Analyze responses and formulate strategies.
• Build and research lead databases for campaigns.
• Nurture leads to convert them down the funnel.
• Manage event budgets for marketing campaigns.
• Source and maintain partner relationships for value.
• Create marketing messaging for SEO/PPC/SEM.
• Utilize CRM for reporting and strategies.

Skills

B2B digital marketing

Customer-centric copywriting

Organizational skills

Attention to detail

Negotiation tactics

Project delivery

Results-driven mindset

Marketing strategy confidence

Tools

Salesforce

Hubspot

Job description

Senior Marketing Manager – Sponsorship Focused

£45,000 – £55,000 + Bonus + Excellent Company Benefits

Hybrid Working • London

Award-winning, independent media events business seeks a highly talented Sponsorship focused Senior Marketing Manager.

This is a key opportunity for an ambitious marketing professional with a strong grasp of marketing fundamentals, lead generation and digital marketing to stretch their entrepreneurial and leadership side.

Key Responsibilities

• Response Analysis & Strategy Formulation
• Lead Generation: Building and researching a relevant lead database through partnerships and sourcing; creating dynamic campaigns to attract and begin conversations with potential members and clients.
• Lead Conversion: Work with the sponsorship team on nurturing campaigns that will warm and convert leads down the funnel.
• Event Budget Management: Creating a budget for the partnership marketing campaign, with clear ROI expectations from the spend.
• Stakeholder & Media Partnership Management: Continually source and maintain positive relations with partners for innovative ways to increase measurable value for the business.
• Site Management / SEO/PPC & SEM: Create engaging sponsorship marketing messaging and materials to improve inbound traffic to the sponsorship pages, alongside creating, monitoring and optimizing PPC campaigns.
• Database Management: Utilise CRM (Salesforce and Hubspot) to generate list build strategies and for reporting.

Qualifications & Skills

• Strong background in B2B digital marketing, ideally exhibition and conference led.
• Ability to write engaging, customer‑centric marketing copy across several industries.
• Highly organized, methodical, and process‑driven.
• High level of attention to detail.
• Expert in successful negotiation tactics with senior media individuals.
• Track record of delivering campaigns/projects to deadline and budget.
• Results‑driven – focused on achieving growth plans, with a solutions‑focused approach to getting there.
• Confidence in Marketing strategy, growth planning and multi‑channel execution.