Senior Marketing Manager

GUARDIAN NEWS AND MEDIA; City Of London; Hybrid; GBP 100,000 - 125,000; Full time

Job summary

A top global media organization, located in the City of London, is seeking a Senior Marketing Manager (Brand) for a 12-month contract. The role involves leading brand and awareness campaigns to meet engagement and revenue goals. Responsibilities include managing a team, executing a multi-year brand strategy, and optimizing marketing activities. The ideal candidate should have extensive experience in campaign management, team leadership, and brand development. This position operates in a hybrid environment, 3 days on-site and 2 days remote.

Benefits

30 days annual leave plus bank holidays

Generous pension scheme

Private healthcare and life cover

Enhanced family leave policies

Free yoga and Pilates classes

Qualifications

• Extensive experience in successful team management.
• Track record of managing high-profile above-the-line campaigns.
• Exceptional creative judgement and agency management skills.
• Ability to apply consumer insights effectively.
• Strong brand management and development experience.

Responsibilities

• Manage and develop the marketing team and training plans.
• Deliver strategic marketing plans and manage campaigns.
• Oversee campaign planning, activation, and optimization.
• Ensure budget accountability and cost-effectiveness.

Skills

Team management

Campaign management

Creative judgement

Agency management

Consumer insight

Brand management

Job description

Join our team at the Guardian and be a part of a diverse and inclusive global organisation that delivers fearless, investigative journalism, and holds power to account. Our team of award-winning journalists, cutting-edge commercial professionals, and industry-leading digital experts are committed to making a difference and represent a wide range of backgrounds and perspectives. We offer a challenging and exciting environment for career development, with a focus on training, growth and fostering an inclusive culture.

We are now looking for a Senior Marketing Manager (Brand) to join the team for a 12 month fixed term contract. The Senior Marketing Manager will be responsible for delivering best in class brand and awareness marketing in support of annual reader engagement and revenue targets.

This role is accountable for delivery of strategic marketing plans and campaigns to keep the Guardian top of mind with existing and prospective audiences in order to meet annual reader engagement and revenue targets. Includes raising product awareness and consideration, supporting efficient customer acquisition and retention, along with protecting and maintaining the brand globally.

About the role

Manage team by motivating and developing them along with setting them up with relevant training plans and allocating time for quarterly check‑ins. Work closely with the Head of Brand & Support Marketing on the delivery of our multi‑year brand strategy, incorporating creative briefing and strategy, media planning and delivery, and partnerships. Work closely with the wider MRR department and P&L owners to devise effective marketing strategies & lead the delivery of awareness marketing campaigns. Oversee campaign planning, activation and optimisation across a range of activities promoting the master brand and other products or business areas. Lead insightful campaign reporting and evaluations, ensuring identified areas for improvement are actioned and drawing clear lines of impact into audience and revenue growth. Budget accountability for relevant areas – driving costs down and effectiveness up in collaboration with the finance team.

About You

• Extensive experience in successful team management
• Extensive experience in creating and managing high profile above the line campaigns that meet business objectives
• Exceptional creative judgement
• Experience of effective agency management
• Ability to demonstrate an understanding and application of consumer insight
• Brand management & development experience
• Comprehensive brand and product knowledge

We operate in a hybrid environment, usually working 3 days a week from our offices in Kings Cross and 2 days a week remotely.

We value and respect all differences (seen and unseen) in all people. We aspire to have inclusive working experiences and an environment that reflects the audience we serve, where our people have equal access to career development opportunities, their voices are heard and can contribute to our future. We actively encourage applications from people of all backgrounds. Many of our staff work flexibly and we will consider all requests for flexible working arrangements. If there are any changes we could make to help your application, this includes providing documents in accessible formats or personalising the process to better support your needs. Please contact Karen Walter on to discuss further so we can work with you to support you through your application.

The full job description can be found here.

How to Apply

To apply, please upload your latest CV and a cover letter which outlines why you’d love to take on this role, and why you’re a great match for what we’re looking for.

We appreciate the time taken to prepare each application we receive. We do not use AI‑assisted technology to review applications; every application is reviewed by a member of our recruitment team.

The closing date for applications is 6pm, Wednesday 10th December 2025.

Benefits at the Guardian

• 30 days of annual leave per year (plus bank holidays) with the option to purchase an additional 5 days.
• Our pension scheme is generous; if you contribute 5% then we will contribute 8‑12% (depending on your age).
• Employees are given 2 volunteering days annually and the option of payroll giving.
• Season ticket loans are also available.
• You are entitled to private healthcare, life cover, income protection, and eye tests. You can also opt in to dental insurance.
• We have enhanced maternity, paternity, adoption and shared parental leave policies in place. We also support our employees by offering an IVF, menopause, baby loss, and trans equality policy.

Culture and Wellbeing

We want everyone to feel like they belong at the Guardian and we champion diversity of thought. Our various employee forums provide a platform to use their voice to foster an inclusive workplace. We became the first major media organisation to achieve B Corp status.

We offer tools to help you prioritise your wellbeing including access to our employee benefits platform which provides tailored support for health and wellbeing. In addition, we also offer free yoga and Pilates classes. These run alongside our corporate gym membership and cycle to work scheme.

Our canteen has views overlooking the Regents Canal and caters for breakfast, lunch and dinner.

Learning and Development

We encourage personal and professional growth. Employees have access to a broad range of tools and solutions, and we are happy to support the pursuit of professional qualifications through vocational courses and apprenticeships.