Senior Marketing Executive

Prince Personnel Limited; Shrewsbury; Hybrid; GBP 35,000 - 40,000; Full time

Job summary

A well-established UK manufacturer is seeking a Senior Marketing Executive to enhance its digital marketing and lead generation efforts. The role requires proven B2B marketing experience, strong SEO and copywriting skills, and confidence in client engagement. This position offers a salary of £35,000 - £40,000 DOE plus company bonus, with opportunities for growth as the company expands into new markets.

Benefits

Company bonus

Qualifications

• Proven B2B marketing experience with a focus on lead generation.
• Flexibility to attend events and exhibitions across the UK.
• Strong SEO and copywriting skills.
• Analytical mindset with creative flair.
• Confident communicator and campaign planner.
• Must have a full driver’s license and access to a vehicle.

Responsibilities

• Drive the company's digital presence and SEO performance.
• Create engaging social media content and track performance.
• Lead content creation across blogs and case studies.
• Plan and attend tradeshows and exhibitions.
• Align marketing strategies with business goals.
• Conduct site visits to gather client feedback.

Skills

B2B marketing experience

Lead generation

SEO skills

Copywriting skills

Analytical mindset

Confident communication

Campaign planning

HubSpot

Ahrefs

ClickUp

Google Analytics

Job description

Senior Marketing Executive

Telford

Permanent

£35,000 - £40,000 DOE + Company Bonus

Monday to Friday 8.30am - 5pm

Are you a dynamic and results-driven marketing professional ready to take the next step in your career? We’re working with a well-established UK-based manufacturer that is making a real impact in specialist environments. With a strong reputation for innovation and customer collaboration, this company is entering an exciting phase of growth, launching new products and expanding into fresh markets.

This newly created role offers the chance to shape the marketing function, drive lead generation, and influence strategic direction. The role will include some travel as part of the role, where you will go out and do site visits to see some of the live projects, and to really get to know the clients and their requirements, to enable you to get that real world feedback and to help you tailor your message moving forward.

Core duties and responsibilities

Digital Marketing & Lead Generation

• Own and evolve the company’s website and digital presence
• Drive SEO performance and implement inbound campaigns
• Create engaging social media content and track performance metrics

Content & PR

• Lead content creation across blogs, case studies, and PR
• Collaborate with industry publishers and support video content development

Events & Engagement

• Plan and attend tradeshows, exhibitions, and customer events
• Conduct site visits and interviews to generate authentic marketing content

Strategic Marketing

• Work closely with Sales and Product teams to align marketing with business goals
• Support product launches and produce marketing reports to demonstrate ROI
• Use the information gained from market insights to feed back into the marketing strategy

Client Interaction

• Attend site visits to see live projects and to meet with clients and discuss what they were hoping to achieve when they used your services
• Use this meeting and feedback to enable you to tailor your message, terminology and content moving forwards to maximise your effectiveness
• These are not sales meetings — these are your chance to show a real interest in your clients and get to grips with what really works in practice

Required experience and skills

• Proven B2B marketing experience with a focus on lead generation
• Someone who is flexible to attend events and exhibitions across the UK, and occasionally internationally where you might be required to stay away overnight
• Strong SEO and copywriting skills
• Analytical mindset with creative flair
• Confident communicator and campaign planner
• HubSpot, Ahrefs, ClickUp, Google Analytics/Search Console, Microsoft Office
• Must have a full driver’s licence and access to a vehicle as regular client site visits are required

The application process

Our mission is to support our clients in their creation of an equal, diverse and inclusive workforce. We are committed to providing a barrier-free recruitment process, so if you require any reasonable accessibility adjustments within the application process, please make it known at the earliest opportunity.

We will carefully consider your details and advise you if we are able to progress with your application within 72 working hours. If you do not hear from us within this time, your details will not be retained. If you are not successful on this occasion, please continue to respond to future roles we advertise. Best wishes and continued success with your search for employment.

About Us

Prince Personnel are an employment agency working on behalf of our client. Whether you’re seeking a new permanent position, temporary assignment or contract, you’ll find us easy to deal with. Located in thriving Telford, we focus on jobs in Shropshire, Staffordshire and North Wales. Prince Personnel specialise in commercial, accounts and finance and technical recruitment. With the best jobs around, we are an independent agency working hard for you.

Reference: DE26724