Senior Marketing Executive

Prince Personnel; Shrewsbury; On-site; GBP 35,000 - 40,000; Full time

Job summary

A specialized recruitment agency is seeking a Senior Marketing Executive for a dynamic role in Telford. You will shape the marketing function, drive lead generation, and influence strategic initiatives. The ideal candidate has proven B2B marketing experience, strong SEO and copywriting skills, and flexibility for UK travel. This role offers a salary between £35,000 and £40,000, depending on experience.

Benefits

Company bonus

Qualifications

• Proven B2B marketing experience focusing on lead generation.
• Flexibility for UK events and occasional overseas travel.
• Ability to analyse data and create engaging marketing content.

Responsibilities

• Own and evolve the company's website and digital presence.
• Plan and attend tradeshows, exhibitions, and customer events.
• Work closely with Sales and Product teams to align marketing with business goals.

Skills

B2B marketing experience

Strong SEO skills

Copywriting skills

Analytical mindset

Confident communicator

Tools

HubSpot

AHREFs

ClickUp

Google Analytics/Search Console

Microsoft Office

Job description

Overview

Senior Marketing Executive – Telford – Permanent – £35,000 - £40,000 Depending on Experience + Company Bonus. Monday to Friday 8.30am - 5pm.

We are working with a well-established UK-based manufacturer that’s making a real impact in specialist environments. With a strong reputation for innovation and customer collaboration, the company is entering an exciting phase of growth, launching new products and expanding into fresh markets. This newly created role offers the chance to shape the marketing function, drive lead generation, and influence strategic direction. Some travel is expected to visit live projects, meet clients, and gather real-world feedback to tailor messaging going forward.

Responsibilities

• Digital Marketing & Lead Generation
  • Own and evolve the company’s website and digital presence
  • Drive SEO performance and implement inbound campaigns
  • Create engaging social media content and track performance metrics
• Content & PR
  • Lead content creation across blogs, case studies, and PR
  • Collaborate with industry publishers and support video content development
• Events & Engagement
  • Plan and attend tradeshows, exhibitions, and customer events
  • Conduct site visits and interviews to generate authentic marketing content
• Strategic Marketing
  • Work closely with Sales and Product teams to align marketing with business goals
  • Support product launches and produce marketing reports to demonstrate ROI
  • Use market insights to inform and adapt the marketing strategy
• Client Interaction
  • Attend site visits to see live projects and meet with clients to discuss goals
  • Use feedback to tailor messaging, terminology, and content
  • These meetings are to show genuine interest in clients and understand what truly works in practice

Qualifications

• Proven B2B marketing experience with a focus on lead generation
• Flexibility to attend events and exhibitions across the UK, with occasional overseas travel including overnight stays
• Strong SEO and copywriting skills
• Analytical mindset with creative flair
• Confident communicator and campaign planner
• Experience with HubSpot, AHREFs, ClickUp, Google Analytics/Search Console, and Microsoft Office
• Full driving licence and access to a vehicle for regular client site visits

Application process

Our mission is to support our clients in creating an equal, diverse and inclusive workforce. We are committed to a barrier-free recruitment process, so if you require any reasonable accessibility adjustments, please indicate this at the earliest opportunity.

We will carefully consider your details and advise if we are able to progress within 72 working hours. If you do not hear from us within this time, your details won’t be retained. If you’re not successful, please respond to future roles we advertise. We wish you continued success in your job search.

About Us

Prince Personnel are an employment agency working on behalf of our client. Located in thriving Telford, we focus on jobs in Shropshire, Staffordshire and North Wales. We specialise in commercial, accounts and finance and technical recruitment. We are an independent agency working hard for you.

Reference: DE26724