Senior Marketing Executive

Arena Racing Company Careers; England; Hybrid; GBP 30,000 - 45,000; Full time

Job summary

A leading entertainment firm in the UK is seeking a passionate Senior Marketing Executive to enhance their marketing strategies across multiple venues. This role demands creativity and strong organizational skills, along with experience in the leisure sector. You'll support the Regional Marketing Manager in executing innovative marketing campaigns while collaborating with various stakeholders. The ideal candidate will thrive in a fast-paced environment and is committed to delivering first-class customer service.

Benefits

Annual passes to venues

Discounted food & days out

Cycle to work scheme

Holiday allowance up to 28 days

Company life assurance

Discretionary annual bonus

Study assistance schemes

Qualifications

• Minimum 2 years experience in a similar marketing role.
• Knowledge of the leisure sector and hospitality.
• Experience with social media and CRM platforms.

Responsibilities

• Support the Regional Marketing Manager to execute marketing strategies.
• Assist with Racecourse campaigns from conception to review.
• Create engaging content for various platforms.
• Ensure accurate and engaging website content.
• Manage communications with senior stakeholders.

Skills

Project management

Communication skills

Organisational skills

Interpersonal skills

Social media management

Job description

We are looking for a passionate and knowledgeable Senior Marketing Executive to join our Marketing team!

About us

ARC is the largest racecourse operator in the UK hosting more than 570 fixtures each year entertaining millions of visitors each year in our venues across the UK. The group is made up of the following sixteen racecourses: Bath, Brighton, Chepstow, Doncaster, Ffos, Las, Fontwell Park, Great Yarmouth, Hereford, Lingfield Park, Newcastle, Royal Windsor, Sedgefield, Southwell, Uttoxeter, Wolverhampton and Worcester as well as five greyhound stadiums: Central Park, Newcastle, Nottingham, Perry Barr and Sunderland.

Work Perks

• Annual passes to attend any of our 21 venues
• Discounted food & ARC days out
• Cycle to work scheme
• Holiday allowance increasing with length of service up to 28 days
• Company life assurance scheme
• Discretionary group annual bonus schemes to reward your hard work
• Support with study through our study assistance schemes

About the role of Senior Marketing Executive

This is an exciting role where no two days are the same. Working on delivering Marketing Campaigns across 5 racecourses in the South of England: Brighton, Fontwell Park, Great Yarmouth, Lingfield Park and Royal Windsor. This role is ideal for someone who is looking to build on their current marketing experience and who is keen to get involved in lots of different projects utilising the full marketing mix. This is a rewarding role where you’ll see your hard work pay off as you make a real impact in a fast paced friendly environment with a business that puts first class customer service and the love of our sport at the heart of everything we do.

Please note the role will be based at Lingfield Park with regular travel required.

Responsibilities

• Support the Regional Marketing Manager (South) and the wider marketing team to execute the company marketing strategy that maximises sales across all raceday and non-raceday income lines.
• Assist the Regional Marketing Manager with Racecourse and Group-wide Campaigns as directed from conception to delivery and review including informing the wider business on campaign plans and performance.
• Liaise with internal designers to brief in Group Marketing campaigns and collateral from conception through to final delivery, ensuring timeframes are maintained and delivered materials are accurate and effectively distributed in line with the campaign strategy.
• Create engaging content across a number of Racecourse channels via written content, videos and photos to use across various platforms including websites, social media and emails.
• Assist the CRM team where required including liaising with Group CRM Manager on Racecourse campaign email calendar and monthly newsletters.
• Assist in creative briefs for media agencies and supplying required creatives for online and offline campaigns.
• Ensure website content is accurate, engaging and optimised alongside the guidance provided by the SEO Manager.
• Liaise with a wide range of stakeholders from across the business to implement our marketing campaigns to the highest possible standard.
• Work closely with external agencies when required.
• Ad hoc marketing duties e.g. supporting wider marketing team with social media and website optimisation.

Qualifications

• Minimum 2 years experience within a similar marketing role.
• Knowledge and understanding of the leisure sector and ticket or hospitality-based business is desirable.
• Experience communicating with senior stakeholders.
• Excellent project management and leadership skills.
• Strong organisational and interpersonal skills with the ability to work under pressure.
• Experience delivering a range of on and offline marketing collateral effective within marketing campaigns.
• Creative and enthusiastic with a positive attitude.
• Results-oriented and high attention to detail.
• Excellent communication skills and clear concise writing style and excellent grammar.
• Works well as part of a team and is also a proactive self-starter.
• Experience with social media channels (Facebook, Instagram, TikTok, LinkedIn and Twitter) CRM platforms and CMS.

We are on a thrilling journey. So to join us at our next destination be part of a winning team and to learn more about our company and this exciting opportunity apply today.

At ARC we believe that a diverse, equitable and inclusive workplace makes us a more relevant, more competitive and more resilient company. We welcome people from all backgrounds, ethnicities, cultures and experiences. We are an equal opportunities employer and do not discriminate on the grounds of gender, sexual orientation, marital or civil partner status, pregnancy or maternity, gender reassignment, race, colour, nationality, ethnic or national origin, religion or belief, disability or age. We also consider qualified applicants regardless of criminal histories consistent with legal requirements.

If you have a disability that requires reasonable adjustments please let us know; we will ensure that individuals with additional needs are provided reasonable adjustments to participate in the job application or interview process and to perform essential job functions.

We understand the value that diversity brings to our business and we are striving to create a working environment that is inclusive, psychologically and physically safe, and ensures everyone can be heard and valued for their contributions. We are committed to making a consistent top-down effort to be role models on what diversity, inclusion and belonging means in society.

Key Skills: Customer Services, Business Analysis, Business Administration, Business Management, Business Solutions, Communication, Business Operations, Business Sales, Relationship Management, Client Services, Team Player Spirit, Business Analytics, Problem Solving Skills.

Employment Type: Full-Time | Experience: 10+ years | Vacancy: 1